Shopper reviews influence how people judge unfamiliar products, compare...
AI is changing how shoppers decide what to eat, what to buy and which brands...
For years, brands have focused on search. They have worked hard to improve...
AI chatbots are rapidly becoming part of everyday shopping behaviour....
Whether you're reformulating to comply with the UK's upcoming HFSS advertising...
Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online...
Product reviews are a hot topic in FMCG and eCommerce, but we regularly hear...
Category management in Fast-Moving Consumer Goods (FMCG) is a delicate balance...
At the request of one of our brand partners, we are stepping into the world of...
The recent meteoric rise of artificial intelligence (AI) models is...
Consumer-facing brands should leverage bespoke consumer feedback data to train...
This time we are looking at the face & body moisturiser category in the UK. We...
As we go through a surge in online shopping, now is the perfect time to ensure...
This is a summary of the work we have done using hybrid AI/Human analysis of...