Product Reviews Software

Why Choose CheckoutSmart for Product Reviews?

When it comes to product reviews, not all providers are equal. At CheckoutSmart, we are the established market leader in FMCG reviews, combining patented technology, verified shopper authenticity and decades of category experience to deliver results you can trust.

Unlike generic review platforms, we specialise in grocery and FMCG. Our Always On approach guarantees your products have reviews that are fresh, fair and representative every single day – the reviews that really influence shopper decisions.

What makes us the best choice?

With CheckoutSmart, you’re not just buying review software – you’re partnering with the only provider who can guarantee Always On, Always Trusted reviews that protect your reputation and grow your sales.

Decades of experience on both client and agency side, so we understand the pressures and priorities of brand teams.

Every review is written by a real shopper who has purchased your product in-store or online. No fakes, no shortcuts.

Unique tools that post reviews directly onto all major UK retailer sites, seamlessly and at scale.

Our clients regularly achieve a 6–12x return on investment at gross margin level.

Including Kellogg’s, Lactalis and Heineken, who rely on us to protect their reputation and drive measurable growth.

Better than the rest

Why SmartReputation Always On is different

Most review providers focus on short-term campaigns or one-off bursts of activity. The problem is that reviews age quickly – within six months they start losing impact, and if your top reviews are unfair or unbalanced, they can actively damage sales.

That’s where CheckoutSmart is different. Our Always On approach continuously monitors your SKUs across all major retailers and automatically delivers new verified reviews whenever they are needed. No gaps, no waiting, no wasted budget – just the certainty that your products always meet shopper expectations.

Always On Reviews

For our customers, this means

You don’t just manage reviews – you protect your reputation, grow your sales and make your life easier.

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Consistent shopper trust

Fresh, fair reviews every time someone checks your product.

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Measurable sales growth

Proven uplift in baseline sales across categories, from dairy to drinks.

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Peace of mind

A system that runs in the background, taking the hassle out of reputation management.

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Smarter marketing assets

Authentic reviews you can use across retail media, packaging, in-store and digital campaigns.

What makes SmartReputation different?

Not all review providers are created equal. SmartReputation is the established market leader in FMCG reviews, trusted by brands such as Kellogg’s, Lactalis and Heineken to protect their online reputation and drive measurable growth. Our Always On approach sets us apart, giving you guaranteed fresh, fair and genuine reviews that shoppers can trust.

Daily monitoring and automatic interventions ensure your products always meet shopper expectations with reviews that are fresh, fair and representative.

Every review is written by a real shopper who has purchased your product in-store or online. No fakes, no shortcuts.

We are the only provider to post verified reviews directly to all major UK grocery retailer websites.

Clients consistently see 6–12x return on investment at gross margin level – one of the best paybacks available in FMCG marketing.

Decades of experience on both the client and agency side mean we understand your world and deliver solutions that are practical, commercial and easy to implement.

Reviews are not just managed – they become assets. Use authentic shopper feedback across retail media, digital ads, packaging and in-store to boost conversion everywhere.

Our Reviews

Hear from our users

Jason Simpson Commercial Development Manager, Lactalis

“It has been a real eye-opener working with CheckoutSmart. They have proactively delivered our new reviews using their data and kept us informed every step of the way. Their account manager has been responsive with additional reporting and analysis and has provided excellent recommendations on where and how to progress. We look forward to continuing the programme and developing the insights further with the CheckoutSmart team.”

Lucy Cope eCommerce, General Mills

“Checkoutsmart’s proposition to deliver ratings and reviews is smooth and unchallenging. They are quick to adapt to our ever-changing business needs with great customer service. Their model provides genuine reviews from real shoppers that are posted directly onto retailer sites. We have now worked with them for over two years and they continue to be our chosen supplier to deliver ratings and reviews.”

Paolo Lomartire eCommerce NAM, Kellogg’s

“We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart. Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core skus across our Hero Brands and to maximise NPD launches”

Pepsi Shopper Marketing Manager, Pepsi