Get your own AI Category Solution

How it works

What you can do with it

With your own AI Category Solution, you can:

• See instantly what shoppers value (and where they struggle) in your category.
• Benchmark performance vs competitors across multiple markets.
• Identify NPD opportunities by analysing unmet needs in reviews and surveys.
• Diagnose underperforming SKUs quickly, with clear evidence on what needs fixing.
• Run “what if” scenarios to guide innovation, pack changes or reformulation.
• Report on complaint themes or new category trends

How much does it cost?

Every AI Category Solution is bespoke to your chosen categories, so the cost depends on the scope of your project

Typically, investment includes:

• Initial set-up fee – to configure the model and category hierarchies.
• Training fee – covering face-to-face launch sessions and ongoing coaching.
• Annual access fee – for a full year of usage, updates and continuous AI-powered insights.
  
  Additional data packages are also available, including bespoke tracking dashboards and continuous consumer panel data, giving you even deeper visibility into how shoppers are responding across categories.

Real-world impact

Our AI Category models are already helping clients across FMCG. In just minutes, they can produce:

• NPD insights – uncovering unmet shopper needs and whitespace opportunities for innovation.
• RAG tables - showing at-risk SKUs that need action.
• Sentiment word clouds -highlighting what shoppers really say.
• Performance dashboards - that cut through noise and focus attention where it matters.
• Product improvement pathways – pinpointing recipe, packaging or messaging changes that will have the biggest impact.
• PDP revisions based on common category language, easily updated to your preferred style.
• Shopper validation – testing early ideas against existing shopper views to build confidence before taking to the next level.