Great products deserve a great reputation
You know you have great products; you have them listed in stores and online, but too often shoppers hesitate because they don’t see enough fresh reviews they can trust. Outdated or unbalanced feedback can undermine confidence, costing you sales to competitors.
That’s why we created SmartReputation Always On – the market-leading solution that continuously monitors your SKUs across all major UK grocery retailers and automatically delivers new verified reviews whenever they are needed. Trusted by brands such as major brands it ensures your products always look their best where it matters most.
How it works
Our panel of thousands of everyday grocery shoppers purchase your products themselves, in-store or online, and post genuine, verified reviews directly onto retailer sites. Every review is 100% authentic – no fakes, no shortcuts – just real optional, feedback that builds trust and drives measurable sales.
The system runs every day in the background, monitoring review freshness, fairness and volume. When a product drops below our proven Always On standards – at least 30 reviews per SKU per retailer, Top 3 reviews under 6 months old, and within 1.5 stars of the average (above or below) – new reviews are automatically generated to bring it back to standard.
What you get
With SmartReputation you can:
- Quickly build trust in NPD with 30+ fresh reviews per SKU in every retailer.
- Maintain a healthy online presence all year with daily monitoring and automatic intervention.
- Receive regular reporting, including full review text, star ratings and SKU-level performance dashboards.
- Confidently use our shopper reviews across your marketing – from retail media and packaging to in-store POS and digital campaigns.
Real impact
Our Always On programme consistently delivers measurable sales uplift by ensuring shoppers see fresh, authentic reviews at the point of decision.
In categories from dairy to drinks, brands using SmartReputation outperform competitors who leave their reviews unmanaged.
Hear from our users
“It has been a real eye-opener working with CheckoutSmart. They have proactively delivered our new reviews using their data and kept us informed every step of the way. Their account manager has been responsive with additional reporting and analysis and has provided excellent recommendations on where and how to progress. We look forward to continuing the programme and developing the insights further with the CheckoutSmart team.”
“Checkoutsmart’s proposition to deliver ratings and reviews is smooth and unchallenging. They are quick to adapt to our ever-changing business needs with great customer service. Their model provides genuine reviews from real shoppers that are posted directly onto retailer sites. We have now worked with them for over two years and they continue to be our chosen supplier to deliver ratings and reviews.”
“We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart. Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core skus across our Hero Brands and to maximise NPD launches”
“It’s a pleasure working with CheckoutSmart as the lead for our Digital Coupon Project. Their Account Manager has been efficient at pulling together last-minute proposals for new campaigns and has been great at supporting us with guidance and advice on the activations and offers. The thorough evaluations shared help us learn best practices for future campaigns too.”