Every few months, CheckoutSmart analyses how the biggest FMCG manufacturers in...
In FMCG, attention is the new currency. Every brand is fighting for a place in...
Online reviews have become one of the most powerful influences on shopper...
Whether you're reformulating to comply with the UK's upcoming HFSS advertising...
Most FMCG teams still obsess over their average star rating, but what if that...
Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online...
In the UK grocery market, own-brand products have transitioned over the last...
Product reviews are a hot topic in FMCG and eCommerce, but we regularly hear...
Category management in Fast-Moving Consumer Goods (FMCG) is a delicate balance...
Introducing new products at the start of the year can be quite a journey. The...
At the request of one of our brand partners, we are stepping into the world of...
Introduction In the fiercely competitive beverage industry, standing out on the...
Product reviews play a significant role in helping potential customers make...
Transform your FMCG brand with CheckoutSmart's innovative 3C Consumer...
The recent meteoric rise of artificial intelligence (AI) models is...
Consumer-facing brands should leverage bespoke consumer feedback data to train...
Paul Lees our MD sat down with Francis Nicholas of eStoreMedia to talk about...
The 3Ps of Supermarket Shopper Marketing When launching your long-planned and...
This time we are looking at the face & body moisturiser category in the UK. We...
It's obvious when you think about it, that for online grocery shoppers...
As we go through a surge in online shopping, now is the perfect time to ensure...
In this article, you will discover how we use AI text analysis to unlock...
In 2018 we conducted research that showed 65% of our members look at our app...
In the digitally-centred grocery landscape, product reviews have become...
When it comes to the fast-moving consumer goods (FMCG) sector, many brands may...
Join Andrew Pearl VP Strategy and Insight EMEA at eCommerce performance...
This is a summary of the work we have done using hybrid AI/Human analysis of...
At CheckoutSmart, we are passionate about consumer product reviews. We not only...
The event held in London was an intimate and relaxed gathering, featuring a...
You can learn a lot from spiders ML Measures for reviews insight We believe...
Simply having 30 product reviews with an average rating of +4 is not enough to...
Are you preparing to launch new products? Harvard Business Review reports that...
When grocery shoppers don't get what they want, they complain. When they...
I am sure just about everyone has heard of ChatGPT. Many have also given it a...
As part of our work on delivering Ratings and Reviews for FMCG clients we are...
Online reviews have become increasingly important to shoppers, with a recent...
There is general agreement amongst members of the FMCG / CPG eCommerce...
If you have been working in eCommerce for an FMCG company for any length of...
In the second month of their online grocery shopping tracker, CheckoutSmart...
CheckoutSmart create groundbreaking online grocery shopping tracking service...
One of the biggest changes for Shopper Marketing teams in the last 18 months...
As we were planning our expansion into Spain, we decided to have a look at the...
In March we released our first list of Digital Shelf Analytics providers. Since...
Updated May 2021 We had a tremendous response to our first post in post in...
As a leading digital shopper marketing agency, we are always looking to extend...
We surveyed members of CheckoutSmart to understand their experiences of...
With all the pressure from retailers and the fact that many brands have...
Q. What happens when the government says "stay at home"? A. People get up early...
After our Sainsburys Ratings and Reviews blog last month we've been digging...
After analysing the shopping basket data from than 500,000 grocery receipts...