Latest news & blogs

Our shopper marketing blogs

Product reviews on Walmart Canada by brand

When we were planning our imminent expansion into Canada, we decided to have a look at ...

07.01.2021

Digital shelf analytics providers compared - Updated June 21

In March we created our first list of Global Digital Shelf Analytics providers. Since ...

06.02.2021

Digital shelf analytics providers compared

As a leading digital shopper marketing agency, we work with hundreds of CPG clients each ...

03.19.2021

How to protect your brand and grow customer trust

Keep it real. Stay transparent. And make sure you give customers all the information they ...

01.13.2021

How to capture the best customer feedback

Customer feedback is one of your brand’s most valuable assets. It gives you a pulse on ...

01.08.2021

The ultimate guide for choosing a ratings and review partner

In an environment where 93% of consumers say that online reviews influence their buying ...

12.08.2020

Gen Z grocery shopping trends

Loosely defined as those born in 1995 and later, Generation Z has now come of age as a ...

11.03.2020

A guide to incorporating ugc into your digital marketing strategy

You probably knew already that user generated content could be valuable to your CPG ...

10.13.2020

What's more important to grocery shoppers: ratings or reviews?

It's obvious when you come to think about it, when online grocery shoppers select ...

09.08.2020

A deep dive into successful shopper marketing and reviews strategies

For even the most experienced marketers, a review strategy campaign can seem like the ...

08.11.2020

Case Studies

Our Marketing Case Studies

Kellogg's

SmartReputation Ratings & Reviews Kellogg's Cocoa Krispies – Walmart.com

To demonstrate our solution in the US, we delivered a ...