Resources

Top 150 FMCG UK Manufacturers ranked by Review Impact - Oct 24
Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online...
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From Noise to Narrative – How SmartInsights Turns Shopper Reviews into Growth…
In FMCG, attention is the new currency. Every brand is fighting for a place in...
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Retailer Own Label Reviews: Fresh 2025 Insights
Online reviews have become one of the most powerful influences on shopper...
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Reformulating products? - Make sure you get new reviews
Whether you're reformulating to comply with the UK's upcoming HFSS advertising...
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Stories not Stars - Why review sentiment trumps average rating
Most FMCG teams still obsess over their average star rating, but what if that...
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Top 150 FMCG UK Manufacturers ranked by Review Impact - May '25
Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online...
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Maximising Supermarket Own-Label Success Through Product Reviews
In the UK grocery market, own-brand products have transitioned over the last...
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Top 150 FMCG UK Manufacturers ranked by Review Impact - Feb 25
Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online...
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Busting the Myths: The Truth About Product Reviews and Sales
Product reviews are a hot topic in FMCG and eCommerce, but we regularly hear...
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How Product Reviews Benefit Category Management
Category management in Fast-Moving Consumer Goods (FMCG) is a delicate balance...
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New Products? - Get your NPD off to the best start with reviews
Introducing new products at the start of the year can be quite a journey. The...
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Buyer recommendation of Top grocery brands - Who is Number 1?
At the request of one of our brand partners, we are stepping into the world of...
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Boosting Brand Trust: How Shopper Reviews Elevated Inch’s Cider
Introduction In the fiercely competitive beverage industry, standing out on the...
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Top 150 FMCG UK Manufacturers ranked by Review impact - July 24
Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online...
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CheckoutSmart legal dos and donts
Navigating UK Law: The Dos and Don'ts of Product Reviews
Product reviews play a significant role in helping potential customers make...
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Unlocking Consumer Experience: CheckoutSmart's 3C Framework
Transform your FMCG brand with CheckoutSmart's innovative 3C Consumer...
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Do shoppers read the Amazon AI Product Reviews Summaries?
The recent meteoric rise of artificial intelligence (AI) models is...
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How to Win with AI: Your Own Consumer Feedback Measures
Consumer-facing brands should leverage bespoke consumer feedback data to train...
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Webinar - CheckoutSmart & eStoremedia talk about Moisturiser
Paul Lees our MD sat down with Francis Nicholas of eStoreMedia to talk about...
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Woman picking up product
How to get your NPD into grocery shopper’s homes…
The 3Ps of Supermarket Shopper Marketing When launching your long-planned and...
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Shopper Reviews for Moisturisers - Quality vs Quantity
This time we are looking at the face & body moisturiser category in the UK. We...
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Ratings vs Reviews - Which is more important?
What's more important to online grocery shoppers Ratings or Reviews?
It's obvious when you think about it, that for online grocery shoppers...
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CheckoutSmart: supermarket ratings & reviews read by category
Supermarket product reviews read by category
As we go through a surge in online shopping, now is the perfect time to ensure...
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Unlocking Shopper Insights with AI: Reviews analysis & beer
In this article, you will discover how we use AI text analysis to unlock...
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CheckoutSmart Top 10 Ways-1
The Top 10 Ways Cashback Apps Help Grocery Brands
In 2018 we conducted research that showed 65% of our members look at our app...
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Example 32% growth in sales from new reviews by CheckoutSmart
Maximising Sales and ROI with smart product reviews
In the digitally-centred grocery landscape, product reviews have become...
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Bridging the Review Gap in UK Grocery: A wake up call to Brands
When it comes to the fast-moving consumer goods (FMCG) sector, many brands may...
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The impact of Ratings and Reviews on sell-through rate - webinar
Join Andrew Pearl VP Strategy and Insight EMEA at eCommerce performance...
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CheckoutSmart reviews AI analysis Biscuits in Ocado
Category Retailer Insights Report: Biscuits in Ocado
This is a summary of the work we have done using hybrid AI/Human analysis of...
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Consumer insights into Coffee brands from Morrisons reviews
At CheckoutSmart, we are passionate about consumer product reviews. We not only...
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Food & Drink Trends & Innovations event write up
The event held in London was an intimate and relaxed gathering, featuring a...
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A spider diagram of the haircare category by CheckoutSmart
Health and Beauty reviews insights
You can learn a lot from spiders ML Measures for reviews insight We believe...
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What makes the best consumer product reviews?
Simply having 30 product reviews with an average rating of +4 is not enough to...
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10 Reasons why shopper reviews are vital for successful new products
Are you preparing to launch new products? Harvard Business Review reports that...
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Moaning March – What shoppers' reviews are saying?
When grocery shoppers don't get what they want, they complain. When they...
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How to get summaries of Amazon product reviews using ChatGPT
I am sure just about everyone has heard of ChatGPT. Many have also given it a...
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CheckoutSmart Sainsburys.co.uk reviews infographic Mar 2019
What is a "Good" product review rating on a supermarket website?
As part of our work on delivering Ratings and Reviews for FMCG clients we are...
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Are your Top 3 reviews hurting your sales?
Online reviews have become increasingly important to shoppers, with a recent...
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How shoppers find grocery product reviews
There is general agreement amongst members of the FMCG / CPG eCommerce...
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Why your reviews program should be Always on
If you have been working in eCommerce for an FMCG company for any length of...
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Find out who was the number one online grocery in February
In the second month of their online grocery shopping tracker, CheckoutSmart...
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Amazon number 2 in UK for online grocery, Getir leads Q-Commerce
CheckoutSmart create groundbreaking online grocery shopping tracking service...
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Shopper Marketing: Trends in Supermarket Ratings & Reviews
One of the biggest changes for Shopper Marketing teams in the last 18 months...
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Product reviews by brand in Carrefour Online - Spain
As we were planning our expansion into Spain, we decided to have a look at the...
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CheckoutSmart image of Digital Shelf Providers
Digital shelf analytics suppliers compared - June '21 Update
In March we released our first list of Digital Shelf Analytics providers. Since...
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Digital shelf analytics suppliers compared
Updated May 2021 We had a tremendous response to our first post in post in...
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CheckoutSmart Tesco.com SWOT analysis based on bespoke shopper survey
Tesco.com shopper research report & SWOT analysis
As a leading digital shopper marketing agency, we are always looking to extend...
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Supermarket Shopping Post Covid 19 - What shoppers say
We surveyed members of CheckoutSmart to understand their experiences of...
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Woman Supermarket Shopping_1_72dpi
Shopper Marketing Options for FMCG NPD
With all the pressure from retailers and the fact that many brands have...
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CheckoutSmart supermarket shopping times March 2020 coronavirus
Impact of Coronavirus on Supermarket shopping times
Q. What happens when the government says "stay at home"? A. People get up early...
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CheckoutSmart Tesco.com Infographic Apr 2019
Tesco's Hidden Ratings & Reviews
After our Sainsburys Ratings and Reviews blog last month we've been digging...
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When will supermarket shoppers buy groceries leading up to Christmas?
After analysing the shopping basket data from than 500,000 grocery receipts...
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CheckoutSmart launches easy online grocery ratings & reviews
Online Grocery Reviews Shopper Marketing agency CheckoutSmart’s new offering...
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CheckoutSmart Top 100 Brands image 2018 -2
Shopper Marketing Insight: Top 100 Brands online 2018
Coca-Cola retains their crown as the UK’s favourite online supermarket brand...
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