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Our shopper marketing blogs

How to capture the best customer feedback

Customer feedback is one of your brand’s most valuable assets. It gives you a pulse on ...


The ultimate guide for choosing a ratings and review partner

In an environment where 93% of consumers say that online reviews influence their buying ...


Gen Z grocery shopping trends

Loosely defined as those born in 1995 and later, Generation Z has now come of age as a ...


A guide to incorporating user generated content into your digital marketing strategy

You probably knew already that user-generated content could be valuable to your CPG ...


What's more important to grocery shoppers: ratings or reviews?

It's obvious when you think about it, when online grocery shoppers select products to put ...


A deep dive into successful product launch review strategies

For even the most experienced marketers, a product launch review strategy can seem like ...


Case Studies

Our Marketing Case Studies


SmartReputation Ratings & Reviews Kellogg's Cocoa Krispies –

To demonstrate our solution in the US, we delivered a ...