Latest news & blogs

Our shopper marketing blogs

How to capture the best customer feedback

Customer feedback is one of your brand’s most valuable assets. It gives you a pulse on ...

01.08.2021

The ultimate guide for choosing a ratings and review partner

In an environment where 93% of consumers say that online reviews influence their buying ...

12.08.2020

Gen Z grocery shopping trends

Loosely defined as those born in 1995 and later, Generation Z has now come of age as a ...

11.03.2020

A guide to incorporating user generated content into your digital marketing strategy

You probably knew already that user-generated content could be valuable to your CPG ...

10.13.2020

What's more important to grocery shoppers: ratings or reviews?

It's obvious when you think about it, when online grocery shoppers select products to put ...

09.08.2020

A deep dive into successful product launch review strategies

For even the most experienced marketers, a product launch review strategy can seem like ...

08.11.2020

Case Studies

Our Marketing Case Studies

Kellogg's

SmartReputation Ratings & Reviews Kellogg's Cocoa Krispies – Walmart.com

To demonstrate our solution in the US, we delivered a ...