This study was specifically undertaken to support the understanding of FMCG leaders and eCommerce teams, by answering their questions:
- Do online shoppers really bother reading online supermarket reviews?
- Do they read reviews in our category/sub-category?
- What is actually important in a product review?
- What makes a good online product review from a shopper perspective
If you want our full report with all 72 categories please go here
