Webinar with CheckoutSmart and Profitero

Join Andrew Pearl of Profitero, and Paul Lees of CheckoutSmart, as they discuss fascinating research on ratings and reviews, and their importance for the grocery sector throughout the COVID-19 pandemic.

This study was specifically undertaken to support the understanding of FMCG leaders and eCommerce teams, by answering their questions:

  • Do online shoppers really bother reading online supermarket reviews?
  • Do they read reviews in our category/sub-category?
  • What is actually important in a product review?
  • What makes a good online product review from a shopper perspective?