Always On for NPD

• Recently created: The most recent ones should be less than 12 months old, ideally < 6 months.
• Exact SKU: They must be about the specific product involved not some average for the range.
• Verified purchasers: Reviews from real “verified purchase” shoppers who have bought the product for themselves and not just sent it in the post. 
• Impactful number: Enough reviews to give a reader confidence in the average rating, a minimum of 30.
• Everyday language: They must be varied and true shopper speech, that only independent unmoderated content delivers.
• With a variety of views: Generally, higher ratings (4.2-4.5) will drive higher Rate of Sale, but varying in content reviews have the highest impact.

We aim to deliver reviews in newly listed retailers within 6-12 weeks of launch. The closer the distribution timings by the retailer, the faster we will be able to do this overall.

• We watch the retailer sites for listings. As sufficient distribution is built, we start getting reviews.
• As new retailers list the NPD, we add reviews to those sites using our patented app.
• Once all agreed retailers have at least 30 new reviews we then continue monitoring and adding reviews with our Always On program for the year.
• Reports are delivered regularly, showing the number of reviews, average rating, etc.