Fast Start

• Recently created: The most recent ones should be less than 12 months old, ideally < 6 months.
• Exact SKU: They must be about the specific product involved not some average for the range.
• Verified purchasers: Reviews from real “verified purchase” shoppers who have bought the product for themselves and not just sent it in the post. 
• Impactful number: Enough reviews to give a reader confidence in the average rating, a minimum of 30.
• Everyday language: They must be varied and true shopper speech, that only independent unmoderated content delivers.
• With a variety of views: Generally, higher ratings (4.2-4.5) will drive higher Rate of Sale, but varying in content reviews have the highest impact.

We create a specific 3-year program of reviews delivery for your SKUs. Over that time, we deliver 30 reviews early in year 1 to get the impact early and then ensure that they stay fresh (never >6 mths old), relevant and competitive, by adding at least 10 more each of the following 2 years.

• Exceed the minimum needed reviews per SKU - By getting all of your existing ongoing SKUs a minimum of 30 new genuine reviews in every agreed retailer your sales can rise up to 35%.
• Ensure freshness of reviews - Delivering 5-10 genuine reviews every 6 mths/retailer for all SKUs.
• Automatically alert & action “Rogue reviews” – Sourcing more genuine reviews on a SKU where there is an unfair perception coming from a recent unfair one.
• Report on progress - Updating your business twice a year on reviews delivered, the total number and average ratings of reviews together with progress over time.