Smart­Reputation Always On, Always Trusted

Great products deserve a great reputation

You know you have great products; you have them listed in stores and online, but too often shoppers hesitate because they don’t see enough fresh reviews they can trust. Outdated or unbalanced feedback can undermine confidence, costing you sales to competitors.

That’s why we created SmartReputation Always On – the market-leading solution that continuously monitors your SKUs across all major UK grocery retailers and automatically delivers new verified reviews whenever they are needed. Trusted by brands such as major brands it ensures your products always look their best where it matters most.

How it works

Our panel of thousands of everyday grocery shoppers purchase your products themselves, in-store or online, and post genuine, verified reviews directly onto retailer sites. Every review is 100% authentic – no fakes, no shortcuts – just real optional, feedback that builds trust and drives measurable sales.

The system runs every day in the background, monitoring review freshness, fairness and volume. When a product drops below our proven Always On standards – at least 30 reviews per SKU per retailer, Top 3 reviews under 6 months old, and within 1.5 stars of the average (above or below) – new reviews are automatically generated to bring it back to standard.

What you get

With SmartReputation you can:

• Quickly build trust in NPD with 30+ fresh reviews per SKU in every retailer.
• Maintain a healthy online presence all year with daily monitoring and automatic intervention.
• Receive regular reporting, including full review text, star ratings and SKU-level performance dashboards.
• Confidently use our shopper reviews across your marketing – from retail media and packaging to in-store POS and digital campaigns.