SmartActivation Gets Shoppers Taking Action
You know you have great products; you have them listed in stores – now you just need shoppers to pick them up, try them and buy them more often.
That’s why we created SmartActivation, our market-leading shopper activation solution. Since 2014, we’ve been helping brands bring in fresh shoppers, boost rate of sale and deliver measurable results with our simple, instant cashback campaigns.
Delivered through our award-winning app and website, SmartActivation connects you directly with a large, active audience of grocery shoppers who are ready to take action.
How it works
1 Shoppers see your offer in the CheckoutSmart app or website 2They buy your product in the specified retailer, in-store or online 3They upload their receipt via the app. 4Our system verifies the purchase and awards cashback instantly. 5You receive detailed results on who bought, what was purchased and how the activity performed.
Impact In The Real World
SmartActivation has delivered results across hundreds of FMCG campaigns, including:
- Trial-driving campaigns for new product launches in grocery, dairy, snacking and drinks.
- Rate of sale boosts where struggling SKUs needed immediate in-store uplift.
- Awareness and engagement campaigns, such as Instagram unlocks that added 4,500+ new followers to a brand.
- Shopper insight follow-ups, delivering repurchase rates of over 90% and clear evidence of ROI.
On average, SmartActivation campaigns deliver:
- 7:1 ROI on average
- Up to 96% repurchase intent among trialists
- Over 2,000 shopper survey responses within a week
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