Who is CheckoutSmart?

We help brands get noticed and bought by shoppers

CheckoutSmart was founded by two grocery experts who have long experience working in Sales & Marketing for companies such as Procter & Gamble, Mars Inc. and Heinz. As a leading digital shopper marketing agency, we are dedicated to delivering on behalf of our clients and come with a strong reputation for fast and impactful execution.

Our multi-market SmartReputation* solution delivers genuine user-generated content on demand for consumer brands of any type. Using our patent-pending app solution our shoppers post reviews to multiple retailers in one go.

Growing from our base in London UK, we first expanded SmartReputation into Europe with programs delivered in markets such as Germany and Spain and more recently into North America.

Our UK focussed shopper SmartActivation solution delivers fast flexible shopper-led activations that can instantly drive trial or rate of sale in any retailer in-store or online. If you need more shoppers to try your NPD or to grow your share of the category we can make an instant measurable impact for you.

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* Patent Pending



”I loved the taste and texture of this cheese- good strong flavour”


What our clients are saying

Very pleased

We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart. Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core skus across our Hero Brands and to maximize NPD launches

Paolo Lomartire eCommerce NAM, Kellogg’s

A Pleasure

It’s a pleasure working with CheckoutSmart as the lead for our Digital Coupon Project. Their Account Manager has been efficient at pulling together last-minute proposals for new campaigns and has been great at supporting us with guidance and advice on the activations and offers. The thorough evaluations shared help us learn best practices for future campaigns too.

Shopper Marketing Manager Britvic

Smooth and unchallenging

Checkoutsmart’s proposition to deliver ratings and reviews is smooth and unchallenging. They are quick to adapt to our ever-changing business needs with great customer service. Their model provides genuine reviews from real shoppers that are posted directly onto retailer sites. We have now worked with them for over two years and they continue to be our chosen supplier to deliver ratings and reviews – General Mills.

Lucy Cope General Mills
How we help brands succeed

Genuine consumer reviews, delivered on-demand help brands get online product reviews

Online reviews can make or break a retail brand. It’s simple: if those consumer comments are missing, potential shoppers will cross the virtual aisle to your competitors.

But how do you build up a bank of reviews for individual products? This is where CheckoutSmart comes in. For supplying genuine product reviews for consumer brands in the UK and across the globe, we’re the experts.

Our SmartReputation* panel consists of thousands of everyday grocery shoppers. They buy products from grocery retailers in return for cashback savings delivered digitally. Then, they write genuine product reviews based on their experience of your products.

Just send us a list of the products and retailers you need ratings and reviews for. Then we'll supply you with a guaranteed number of reviews for each. It’s the hassle-free way to grow your brand and boost your reputation.


Old El Paso

”Really high-quality wraps, we usually buy stories own brand they're are not as good. These wraps are very soft, perfect for lunches & Mexican meals”

Our Clients

Just a few of the brands we work with

We've worked with hundreds of clients and most of our revenue is repeat business. If you'd like to get to know some more and potentially build a lasting partnership of shared value, we'd love to talk to you