Our History
CheckoutSmart was founded by two grocery experts with extensive Sales & Marketing experience at companies such as Procter & Gamble, Mars Inc. and Heinz. As the established market leader in, consumer insights, digital shopper marketing, we are dedicated to delivering for our clients and have built a strong reputation for fast, impactful execution.
From humble beginnings on a shared desk in a donated office, we have moved five times and grown into leading experts in consumer feedback, insights and activation.
We’ve had hundreds of clients across the FMCG industry, many of whom continue to work with year after year. We pride ourselves on our client loyalty and constantly strive to ensure we are meeting and exceeding expectations. We are proud to count the list of clients below as our partners.
Heineken, Arla, Lactalis, Muller, Mars, McCormick, Carlsberg Britvic, Friesland Campina, General Mills, Dr Oetker, Tropicana and many more.
Now based in Shoreditch, the “Silicon Valley” of London, we continue to develop groundbreaking solutions and support clients around the globe.
Keeping it Fresh
We recruit a number of student interns every year from the best UK universities into analyst and marketing roles.
This experience is hugely rewarding on both sides – students gain real front-line roles in a dynamic agency, while we benefit from some of the brightest minds, bringing fresh perspectives and challenging us to improve.
We offer interns genuine roles, organised functional and personal development and a challenging but friendly environment to work it.
Many of our alumni have gone on to successful careers in FMCG, finance and other industries. If you are a student wishing to join us for a year, look out for our job ads in the Spring.
Hear from our clients
“It has been a real eye-opener working with CheckoutSmart. They have proactively delivered our new reviews using their data and kept us informed every step of the way. Their account manager has been responsive with additional reporting and analysis and has provided excellent recommendations on where and how to progress. We look forward to continuing the programme and developing the insights further with the CheckoutSmart team.”
“Checkoutsmart’s proposition to deliver ratings and reviews is smooth and unchallenging. They are quick to adapt to our ever-changing business needs with great customer service. Their model provides genuine reviews from real shoppers that are posted directly onto retailer sites. We have now worked with them for over two years and they continue to be our chosen supplier to deliver ratings and reviews.”
“We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart. Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core skus across our Hero Brands and to maximise NPD launches”
“It’s a pleasure working with CheckoutSmart as the lead for our Digital Coupon Project. Their Account Manager has been efficient at pulling together last-minute proposals for new campaigns and has been great at supporting us with guidance and advice on the activations and offers. The thorough evaluations shared help us learn best practices for future campaigns too.”