It is important to remember with product reviews it is your whole brand’s reputation that is on the line. Not only do you want to be fairly represented in the eyes of all shoppers, but you should also ensure there is no risk to the reputation of your brand.
We believe we have an approach to reviews that is by far the best in the market and stand up to any kind of scrutiny:
- Our shoppers buy your products for themselves (”100% Verified Purchase”) from the supermarkets they leave reviews. They are not simply given products for free.
- We have many thousands of ordinary shoppers who write reviews – but only a small segment work on a project
- Our shoppers use your products at home, in their own time in a normal home environment
- All our reviewers sign up to T&Cs that include leaving “honest reviews as if talking to friends and family”.
- Reviews as not “moderated” by us or you. Nobody can be accused of filtering out negative reviews.
- We do not pay shoppers for writing reviews; they get the cashback before they review, and we don’t penalise them if they don’t review any specific product.
Lurpack
”This is just divine butter to put on your jacket potato or toasted crumpets!”
Yeo Valley
”This was great tasting creamy milk and especially nice on cereals. What milk used to taste like from the milkman.”