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Your AI-powered Insights Assistant

Fine-tuned for FMCG, SmartInsights transforms shopper feedback into clear, commercial answers your teams can use straight away

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Smart insights

SmartInsights – AI IA (Insights Assistant)

CheckoutSmart is the leading provider of genuine shopper reviews and insights, trusted by brands such as Kellogg’s, Lactalis and Heineken to protect their online reputation and drive measurable sales growth. We’ve proven across the UK and Europe that authentic shopper feedback is one of the most powerful commercial levers in FMCG.

That’s why we created SmartInsights – our AI-powered insights assistant designed specifically for brand manufacturers. Unlike generic AI tools, SmartInsights is fine-tuned with decades of FMCG marketing expertise and grounded in verified shopper data. It uniquely combines live grocery product reviews with bespoke continuous shopper research, giving your teams a complete, trusted view of shopper sentiment.

Even better, SmartInsights can be fully implemented and delivering value in just 4 weeks. We also provide consultancy and training to help your teams capture quick wins, build confidence with AI and embed the benefits across your business.

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How SmartInsights works

SmartInsights fits seamlessly into the way your teams already work. It is specifically designed to give all members of Marketing and Sales the access and expert support to create their own insights and reporting quickly and independently.

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Think

Your team brings their questions, ideas, hypotheses, curiosity and experience.

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Ask

Supported by user guides, starters, face-to-face training and online coaching from human knowledge experts.

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Process

Uses rich category data, pre-processed measures, and bespoke hierarchies for consistent AI analysis and easy insight creation.

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Answer

Delivers standardised outputs, guardrails, coaching and smart working practices that upskill teams while providing clear, actionable insights.

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Why work with SmartInsights?

info AI tuned for FMCG
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Built on years of branded marketing and research experience, expertly guiding users to deliver outputs that are insightful, relevant and ready to use.

info Complete shopper feedback
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Integrating live retailer reviews with continuous shopper surveys for a 360° view of consumer attitudes and behaviour.

info Fast, supported adoption
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Fully up and running within 4 weeks of agreement, with training and expert consultancy to accelerate impact.

info Category Focus
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Get your category to understand opportunities for and your competition. Get other categories for fast, insightful NPD research and exploration.

info Upskilling built-in
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Coaching, standardised outputs and smart ways of working that help your teams get better every time they use it.

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What SmartInsights delivers

With SmartInsights, you don’t just collect shopper feedback – you transform it into fast, practical, high-quality insights that give your brand a sustained competitive advantage. From tracking shopper sentiment on your core lines, to identifying what holds back NPD, to spotting competitor opportunities.

SmartInsights gives your teams clear answers they can use straight away.

You can even buy other category insights as a smart way to do NPD research – giving you fresh perspective and competitive edge before you launch.

Ready to work smarter?

SmartInsights makes AI useful, practical and effective for FMCG. It gives you instant access to what shoppers really think – and the tools to act on it quickly.

Contact us today to see how SmartInsights can start delivering value for you in just 4 weeks.
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Our Reviews

Hear from our users

 

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Jason Simpson Commercial Development Manager, Lactalis

“It has been a real eye-opener working with CheckoutSmart. They have proactively delivered our new reviews using their data and kept us informed every step of the way. Their account manager has been responsive with additional reporting and analysis and has provided excellent recommendations on where and how to progress. We look forward to continuing the programme and developing the insights further with the CheckoutSmart team.”

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Lucy Cope eCommerce, General Mills

“Checkoutsmart’s proposition to deliver ratings and reviews is smooth and unchallenging. They are quick to adapt to our ever-changing business needs with great customer service. Their model provides genuine reviews from real shoppers that are posted directly onto retailer sites. We have now worked with them for over two years and they continue to be our chosen supplier to deliver ratings and reviews.”

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Paolo Lomartire eCommerce NAM, Kellogg’s

“We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart. Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core skus across our Hero Brands and to maximise NPD launches”

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Pepsi Shopper Marketing Manager, Pepsi

“It’s a pleasure working with CheckoutSmart as the lead for our Digital Coupon Project. Their Account Manager has been efficient at pulling together last-minute proposals for new campaigns and has been great at supporting us with guidance and advice on the activations and offers. The thorough evaluations shared help us learn best practices for future campaigns too.”