Always On – The Best Way to Manage Reviews
In FMCG, reviews can make or break a product. Shoppers look for recent, authentic feedback before they buy – and if your reviews are old, unbalanced or missing, they will turn to a competitor. That’s why we created Always On – the market-leading way to keep your product reviews fresh, fair and representative every single day.
Unlike one-off review campaigns, Always On gives you continuous protection. It monitors your SKUs daily across all the major UK grocers and automatically delivers new verified reviews whenever they are needed.
The result? Shoppers always see your products at their best, and you see stronger conversion, higher trust and sustained sales uplift.
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Lactalis – Proof that Always On works
When Lactalis enrolled SKUs from its cheese portfolio into our SmartReputation Always On programme, the results were immediate and measurable.
By comparing SKUs in the programme against matched SKUs outside it, we stripped out promotions and brand impact to isolate the effect of reviews alone. The outcome was clear:
- SKUs with Always On reviews showed a consistent, sustained uplift in baseline sales.
- Even in relatively commoditised categories like cheese – where purchase decisions are often habitual – the impact of fresh, fair reviews was significant.
- Over time, SKUs with Always On protection not only converted better online but also strengthened brand sales in-store.
The conclusion: Always On reviews directly drive long-term sales growth, protecting core SKUs and giving NPD the trust it needs to succeed.
Hear from our users
“It has been a real eye-opener working with CheckoutSmart. They have proactively delivered our new reviews using their data and kept us informed every step of the way. Their account manager has been responsive with additional reporting and analysis and has provided excellent recommendations on where and how to progress. We look forward to continuing the programme and developing the insights further with the CheckoutSmart team.”
“Checkoutsmart’s proposition to deliver ratings and reviews is smooth and unchallenging. They are quick to adapt to our ever-changing business needs with great customer service. Their model provides genuine reviews from real shoppers that are posted directly onto retailer sites. We have now worked with them for over two years and they continue to be our chosen supplier to deliver ratings and reviews.”
“We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart. Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core skus across our Hero Brands and to maximise NPD launches”
“It’s a pleasure working with CheckoutSmart as the lead for our Digital Coupon Project. Their Account Manager has been efficient at pulling together last-minute proposals for new campaigns and has been great at supporting us with guidance and advice on the activations and offers. The thorough evaluations shared help us learn best practices for future campaigns too.”