SmartActivation Gets Shoppers Taking Action
You know you have great products; you have them listed in stores – now you just need shoppers to pick them up, try them and buy them more often.
That’s why we created SmartActivation, our market-leading shopper activation solution. Since 2014, we’ve been helping brands bring in fresh shoppers, boost rate of sale and deliver measurable results with our simple, instant cashback campaigns.
Delivered through our award-winning app and website, SmartActivation connects you directly with a large, active audience of grocery shoppers who are ready to take action.
How it works
1 Shoppers see your offer in the CheckoutSmart app or website 2They buy your product in the specified retailer, in-store or online 3They upload their receipt via the app. 4Our system verifies the purchase and awards cashback instantly. 5You receive detailed results on who bought, what was purchased and how the activity performed.
Impact In The Real World
SmartActivation has delivered results across hundreds of FMCG campaigns, including:
- Trial-driving campaigns for new product launches in grocery, dairy, snacking and drinks.
- Rate of sale boosts where struggling SKUs needed immediate in-store uplift.
- Awareness and engagement campaigns, such as Instagram unlocks that added 4,500+ new followers to a brand.
- Shopper insight follow-ups, delivering repurchase rates of over 90% and clear evidence of ROI.
On average, SmartActivation campaigns deliver:
- 7:1 ROI on average
- Up to 96% repurchase intent among trialists
- Over 2,000 shopper survey responses within a week
Hear from our users
“It has been a real eye-opener working with CheckoutSmart. They have proactively delivered our new reviews using their data and kept us informed every step of the way. Their account manager has been responsive with additional reporting and analysis and has provided excellent recommendations on where and how to progress. We look forward to continuing the programme and developing the insights further with the CheckoutSmart team.”
“Checkoutsmart’s proposition to deliver ratings and reviews is smooth and unchallenging. They are quick to adapt to our ever-changing business needs with great customer service. Their model provides genuine reviews from real shoppers that are posted directly onto retailer sites. We have now worked with them for over two years and they continue to be our chosen supplier to deliver ratings and reviews.”
“We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart. Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core skus across our Hero Brands and to maximise NPD launches”
“It’s a pleasure working with CheckoutSmart as the lead for our Digital Coupon Project. Their Account Manager has been efficient at pulling together last-minute proposals for new campaigns and has been great at supporting us with guidance and advice on the activations and offers. The thorough evaluations shared help us learn best practices for future campaigns too.”