Resources

Retailer Own Label Reviews: Fresh 2025 Insights
Online reviews have become one of the most powerful influences on shopper...
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Reformulating products? - Make sure you get new reviews
Whether you're reformulating to comply with the UK's upcoming HFSS advertising...
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Stories not Stars - Why review sentiment trumps average rating
Most FMCG teams still obsess over their average star rating, but what if that...
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Maximising Supermarket Own-Label Success Through Product Reviews
In the UK grocery market, own-brand products have transitioned over the last...
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Busting the Myths: The Truth About Product Reviews and Sales
Product reviews are a hot topic in FMCG and eCommerce, but we regularly hear...
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New Products? - Get your NPD off to the best start with reviews
Introducing new products at the start of the year can be quite a journey. The...
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Buyer recommendation of Top grocery brands - Who is Number 1?
At the request of one of our brand partners, we are stepping into the world of...
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Boosting Brand Trust: How Shopper Reviews Elevated Inch’s Cider
Introduction In the fiercely competitive beverage industry, standing out on the...
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CheckoutSmart legal dos and donts
Navigating UK Law: The Dos and Don'ts of Product Reviews
Product reviews play a significant role in helping potential customers make...
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Do shoppers read the Amazon AI Product Reviews Summaries?
The recent meteoric rise of artificial intelligence (AI) models is...
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Woman picking up product
How to get your NPD into grocery shopper’s homes…
The 3Ps of Supermarket Shopper Marketing When launching your long-planned and...
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CheckoutSmart Top 10 Ways-1
The Top 10 Ways Cashback Apps Help Grocery Brands
In 2018 we conducted research that showed 65% of our members look at our app...
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The impact of Ratings and Reviews on sell-through rate - webinar
Join Andrew Pearl VP Strategy and Insight EMEA at eCommerce performance...
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CheckoutSmart reviews AI analysis Biscuits in Ocado
Category Retailer Insights Report: Biscuits in Ocado
This is a summary of the work we have done using hybrid AI/Human analysis of...
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Consumer insights into Coffee brands from Morrisons reviews
At CheckoutSmart, we are passionate about consumer product reviews. We not only...
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Food & Drink Trends & Innovations event write up
The event held in London was an intimate and relaxed gathering, featuring a...
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A spider diagram of the haircare category by CheckoutSmart
Health and Beauty reviews insights
You can learn a lot from spiders ML Measures for reviews insight We believe...
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What makes the best consumer product reviews?
Simply having 30 product reviews with an average rating of +4 is not enough to...
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10 Reasons why shopper reviews are vital for successful new products
Are you preparing to launch new products? Harvard Business Review reports that...
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Moaning March – What shoppers' reviews are saying?
When grocery shoppers don't get what they want, they complain. When they...
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CheckoutSmart Sainsburys.co.uk reviews infographic Mar 2019
What is a "Good" product review rating on a supermarket website?
As part of our work on delivering Ratings and Reviews for FMCG clients we are...
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Are your Top 3 reviews hurting your sales?
Online reviews have become increasingly important to shoppers, with a recent...
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How shoppers find grocery product reviews
There is general agreement amongst members of the FMCG / CPG eCommerce...
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Why your reviews program should be Always on
If you have been working in eCommerce for an FMCG company for any length of...
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CheckoutSmart Tesco.com SWOT analysis based on bespoke shopper survey
Tesco.com shopper research report & SWOT analysis
As a leading digital shopper marketing agency, we are always looking to extend...
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Supermarket Shopping Post Covid 19 - What shoppers say
We surveyed members of CheckoutSmart to understand their experiences of...
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Shopper Marketing Options for FMCG NPD
With all the pressure from retailers and the fact that many brands have...
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When will supermarket shoppers buy groceries leading up to Christmas?
After analysing the shopping basket data from than 500,000 grocery receipts...
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CheckoutSmart launches easy online grocery ratings & reviews
Online Grocery Reviews Shopper Marketing agency CheckoutSmart’s new offering...
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CheckoutSmart Top 100 Brands image 2018 -2
Shopper Marketing Insight: Top 100 Brands online 2018
Coca-Cola retains their crown as the UK’s favourite online supermarket brand...
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