Genuine consumer reviews, delivered on-demand

Online reviews can make or break a retail brand. It’s simple: if those consumer comments are missing, potential shoppers will cross the virtual aisle to your competitors. 

But how do you build up a bank of reviews for individual products? This is where CheckoutSmart comes in. For supplying genuine product reviews for CPG brands in the US and across the globe, we’re the experts. 

Our SmartReputation* panel consists of thousands of everyday grocery shoppers. They buy products from grocery retailers in return for cashback savings delivered digitally. Then, they write genuine product reviews based on their experience of your products. 

Just send us a list of the products and retailers you need ratings and reviews for. Then we'll supply you with a guaranteed number of reviews for each. It’s the hassle-free way to grow your brand and boost your reputation. 


* Patent Pending



”Nice and creamy! The flavours are great and healthy. The portion sizes are about right.”

About CheckoutSmart

What makes SmartReputation* different?

Real shoppers 100% verified

Real shoppers
100% Verified

Our thousands of reviewers go to the store and buy products before claiming any cashback. This gives a real shopping experience and 100% verified purchasers.
No min or max campaign size

No campaign
too small or big

If you want to run a few products in one retailer or hundred across many, that's fine. We have a low entry cost and the scale to cover all your packs everywhere. 
Genuine reviews


Our large number of SmartReputation* members have pledged to always leave unbiased reviews on retailer websites.
Branded CPG experts

Branded CPG

With many years of client expertise and no retailer affiliations, you can trust we are only working for your benefit.

All Grocery Retailers

All grocery

We cover all online grocery & drug store retailers that carry reviews, leaving no awkward gaps in coverage.


See how it works

Watch our quick video to understand more about how we work and why we are the
simple choice for getting ratings & reviews

HubSpot Video



Kraft Heinz

”This was very satisfying. It had a great taste, quick & easy to prepare.”


What's included?

  • A guaranteed minimum number of reviews for the packs you specify
  • For each program, pre vs. post campaign reports for you to share within the business
  • The text of all reviews for you to use elsewhere (e.g. to embed in product pages)
  • Observations and highlights from the review content to help you identify key themes
Business benefits

Benefits for your brand

  • The fastest, easiest way to build up a bank of product reviews for each pack
  • Boost your brand without adding to the workload of your marketing team
  • Quickly grow customer trust relating to new product lines or underperforming items
  • Gain valuable customer insight to help optimize your marketing
  • Increase the visibility of your products in retailer and Google search results

M&M Mars

”Delicious, chocolatey, crispy and minty. The trouble is they are gone too soon!!”


From our clients...


We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart

Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core items across our Hero Brands and to maximize our new product introductions”

Paolo Lomartire eCommerce NAM, Kellogg’s

They are quick to adapt to our ever-changing business needs with great customer service

Checkoutsmart’s proposition to deliver ratings and reviews is smooth and unchallenging. They are quick to adapt to our ever-changing business needs with great customer service. Their model provides genuine reviews from real shoppers that are posted directly onto retailer sites. We have now worked with them for over two years and they continue to be our chosen supplier to deliver ratings and reviews

Lucy Ecommerce, General Mills
Insight enhancements

Unlock maximum value from shopper reviews

With the right follow-up action, you can uncover hidden insights and increase your understanding of buyer behaviour. CheckoutSmart makes this easy with the following optional services:

  • Follow-up research with recent buyers to gain additional insight
  • An expanded buyer set for fast new item feedback to inform marketing choices
  • An ongoing panel of shoppers of your brand or category, delivering regular monthly feedback on brand perception, competitors, or whatever you need.


”Great quality vodka, perfect by itself or with a mixer!”



”These little pods are so delicious. Really creamy and full of flavour. My kids absolutely love them”

Our clients

We understand brands like yours

We have already worked with over 150 companies on our shopper programs.
Here are just a few of them:


Genuine product reviews

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onto all supermarket websites

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for any pack or category

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Speak to us today

Contact us to hear more about how we can help you with ratings and reviews

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