Resources

Retailer Own Label Reviews: Fresh 2025 Insights
Online reviews have become one of the most powerful influences on shopper...
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Maximising Supermarket Own-Label Success Through Product Reviews
In the UK grocery market, own-brand products have transitioned over the last...
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New Products? - Get your NPD off to the best start with reviews
Introducing new products at the start of the year can be quite a journey. The...
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Webinar - CheckoutSmart & eStoremedia talk about Moisturiser
Paul Lees our MD sat down with Francis Nicholas of eStoreMedia to talk about...
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Woman picking up product
How to get your NPD into grocery shopper’s homes…
The 3Ps of Supermarket Shopper Marketing When launching your long-planned and...
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Ratings vs Reviews - Which is more important?
What's more important to online grocery shoppers Ratings or Reviews?
It's obvious when you think about it, that for online grocery shoppers...
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CheckoutSmart: supermarket ratings & reviews read by category
Supermarket product reviews read by category
As we go through a surge in online shopping, now is the perfect time to ensure...
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CheckoutSmart Top 10 Ways-1
The Top 10 Ways Cashback Apps Help Grocery Brands
In 2018 we conducted research that showed 65% of our members look at our app...
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Example 32% growth in sales from new reviews by CheckoutSmart
Maximising Sales and ROI with smart product reviews
In the digitally-centred grocery landscape, product reviews have become...
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10 Reasons why shopper reviews are vital for successful new products
Are you preparing to launch new products? Harvard Business Review reports that...
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CheckoutSmart Sainsburys.co.uk reviews infographic Mar 2019
What is a "Good" product review rating on a supermarket website?
As part of our work on delivering Ratings and Reviews for FMCG clients we are...
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How shoppers find grocery product reviews
There is general agreement amongst members of the FMCG / CPG eCommerce...
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Find out who was the number one online grocery in February
In the second month of their online grocery shopping tracker, CheckoutSmart...
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CheckoutSmart Tesco.com SWOT analysis based on bespoke shopper survey
Tesco.com shopper research report & SWOT analysis
As a leading digital shopper marketing agency, we are always looking to extend...
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Supermarket Shopping Post Covid 19 - What shoppers say
We surveyed members of CheckoutSmart to understand their experiences of...
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Woman Supermarket Shopping_1_72dpi
Shopper Marketing Options for FMCG NPD
With all the pressure from retailers and the fact that many brands have...
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CheckoutSmart supermarket shopping times March 2020 coronavirus
Impact of Coronavirus on Supermarket shopping times
Q. What happens when the government says "stay at home"? A. People get up early...
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CheckoutSmart Tesco.com Infographic Apr 2019
Tesco's Hidden Ratings & Reviews
After our Sainsburys Ratings and Reviews blog last month we've been digging...
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Christmas Shopping Marketing Insight_Thumbnail
When will supermarket shoppers buy groceries leading up to Christmas?
After analysing the shopping basket data from than 500,000 grocery receipts...
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CheckoutSmart Top 100 Brands image 2018 -2
Shopper Marketing Insight: Top 100 Brands online 2018
Coca-Cola retains their crown as the UK’s favourite online supermarket brand...
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