Insights & Resources

Reformulating products? - Make sure you get new reviews
Whether you're reformulating to comply with the UK's upcoming HFSS advertising...
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Top 150 FMCG UK Manufacturers ranked by Review Impact - May '25
Every Quarter, we analyse the Top 150 UK FMCG manufacturers and their online...
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Busting the Myths: The Truth About Product Reviews and Sales
Product reviews are a hot topic in FMCG and eCommerce, but we regularly hear...
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How Product Reviews Benefit Category Management
Category management in Fast-Moving Consumer Goods (FMCG) is a delicate balance...
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Buyer recommendation of Top grocery brands - Who is Number 1?
At the request of one of our brand partners, we are stepping into the world of...
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Do shoppers read the Amazon AI Product Reviews Summaries?
The recent meteoric rise of artificial intelligence (AI) models is...
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How to Win with AI: Your Own Consumer Feedback Measures
Consumer-facing brands should leverage bespoke consumer feedback data to train...
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Shopper Reviews for Moisturisers - Quality vs Quantity
This time we are looking at the face & body moisturiser category in the UK. We...
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CheckoutSmart: supermarket ratings & reviews read by category
Supermarket product reviews read by category
As we go through a surge in online shopping, now is the perfect time to ensure...
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CheckoutSmart reviews AI analysis Biscuits in Ocado
Category Retailer Insights Report: Biscuits in Ocado
This is a summary of the work we have done using hybrid AI/Human analysis of...
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