Resources

Stories not Stars - Why review sentiment trumps average rating
Most FMCG teams still obsess over their average star rating, but what if that...
Read more keyboard_arrow_right
Maximising Supermarket Own-Label Success Through Product Reviews
In the UK grocery market, own-brand products have transitioned over the last...
Read more keyboard_arrow_right
Busting the Myths: The Truth About Product Reviews and Sales
Product reviews are a hot topic in FMCG and eCommerce, but we regularly hear...
Read more keyboard_arrow_right
New Products? - Get your NPD off to the best start with reviews
Introducing new products at the start of the year can be quite a journey. The...
Read more keyboard_arrow_right
Buyer recommendation of Top grocery brands - Who is Number 1?
At the request of one of our brand partners, we are stepping into the world of...
Read more keyboard_arrow_right
CheckoutSmart legal dos and donts
Navigating UK Law: The Dos and Don'ts of Product Reviews
Product reviews play a significant role in helping potential customers make...
Read more keyboard_arrow_right
Unlocking Consumer Experience: CheckoutSmart's 3C Framework
Transform your FMCG brand with CheckoutSmart's innovative 3C Consumer...
Read more keyboard_arrow_right
Do shoppers read the Amazon AI Product Reviews Summaries?
The recent meteoric rise of artificial intelligence (AI) models is...
Read more keyboard_arrow_right
Woman picking up product
How to get your NPD into grocery shopper’s homes…
The 3Ps of Supermarket Shopper Marketing When launching your long-planned and...
Read more keyboard_arrow_right
Shopper Reviews for Moisturisers - Quality vs Quantity
This time we are looking at the face & body moisturiser category in the UK. We...
Read more keyboard_arrow_right
Ratings vs Reviews - Which is more important?
What's more important to online grocery shoppers Ratings or Reviews?
It's obvious when you think about it, that for online grocery shoppers...
Read more keyboard_arrow_right
CheckoutSmart: supermarket ratings & reviews read by category
Supermarket product reviews read by category
As we go through a surge in online shopping, now is the perfect time to ensure...
Read more keyboard_arrow_right
CheckoutSmart Top 10 Ways-1
The Top 10 Ways Cashback Apps Help Grocery Brands
In 2018 we conducted research that showed 65% of our members look at our app...
Read more keyboard_arrow_right
Bridging the Review Gap in UK Grocery: A wake up call to Brands
When it comes to the fast-moving consumer goods (FMCG) sector, many brands may...
Read more keyboard_arrow_right
The impact of Ratings and Reviews on sell-through rate - webinar
Join Andrew Pearl VP Strategy and Insight EMEA at eCommerce performance...
Read more keyboard_arrow_right
What makes the best consumer product reviews?
Simply having 30 product reviews with an average rating of +4 is not enough to...
Read more keyboard_arrow_right
10 Reasons why shopper reviews are vital for successful new products
Are you preparing to launch new products? Harvard Business Review reports that...
Read more keyboard_arrow_right
Amazon number 2 in UK for online grocery, Getir leads Q-Commerce
CheckoutSmart create groundbreaking online grocery shopping tracking service...
Read more keyboard_arrow_right
Shopper Marketing: Trends in Supermarket Ratings & Reviews
One of the biggest changes for Shopper Marketing teams in the last 18 months...
Read more keyboard_arrow_right
CheckoutSmart Tesco.com SWOT analysis based on bespoke shopper survey
Tesco.com shopper research report & SWOT analysis
As a leading digital shopper marketing agency, we are always looking to extend...
Read more keyboard_arrow_right
Woman Supermarket Shopping_1_72dpi
Shopper Marketing Options for FMCG NPD
With all the pressure from retailers and the fact that many brands have...
Read more keyboard_arrow_right
CheckoutSmart supermarket shopping times March 2020 coronavirus
Impact of Coronavirus on Supermarket shopping times
Q. What happens when the government says "stay at home"? A. People get up early...
Read more keyboard_arrow_right
CheckoutSmart Top 100 Brands image 2018 -2
Shopper Marketing Insight: Top 100 Brands online 2018
Coca-Cola retains their crown as the UK’s favourite online supermarket brand...
Read more keyboard_arrow_right