We analysed 410 real UK consumer questions about spirits and the AI answers...
AI is changing how shoppers decide what to eat, what to buy and which brands...
For years, brands have focused on search. They have worked hard to improve...
AI chatbots are rapidly becoming part of everyday shopping behaviour....
Every year, we speak to FMCG leaders about the pressures and opportunities...
Consumer-facing brands should leverage bespoke consumer feedback data to train...
I am sure just about everyone has heard of ChatGPT. Many have also given it a...