Most FMCG teams still obsess over their average star rating, but what if that...
In the UK grocery market, own-brand products have transitioned over the last...
Product reviews are a hot topic in FMCG and eCommerce, but we regularly hear...
Product reviews play a significant role in helping potential customers make...
The recent meteoric rise of artificial intelligence (AI) models is...
When it comes to the fast-moving consumer goods (FMCG) sector, many brands may...
Join Andrew Pearl VP Strategy and Insight EMEA at eCommerce performance...
Simply having 30 product reviews with an average rating of +4 is not enough to...
When grocery shoppers don't get what they want, they complain. When they...
Online reviews have become increasingly important to shoppers, with a recent...
There is general agreement amongst members of the FMCG / CPG eCommerce...
One of the biggest changes for Shopper Marketing teams in the last 18 months...
After our Sainsburys Ratings and Reviews blog last month we've been digging...