Insights & Resources

Ten actions to get your brand featured in AI Search on Healthy Eating
AI is changing how shoppers decide what to eat, what to buy and which brands...
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Top 150 FMCG UK Manufacturers Ranked by Review Impact - April 2026
Every quarter, CheckoutSmart analyses how the UK's largest FMCG manufacturers...
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How to Get Your Grocery Products Surfaced in GEO
AI-driven search is rapidly changing how shoppers search and discover products....
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Retailer Own Label Reviews: Fresh 2025 Insights
Online reviews have become one of the most powerful influences on shopper...
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Reformulating products? - Make sure you get new reviews
Whether you're reformulating to comply with the UK's upcoming HFSS advertising...
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Stories not Stars - Why review sentiment trumps average rating
Most FMCG teams still obsess over their average star rating, but what if that...
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Maximising Supermarket Own-Label Success Through Product Reviews
In the UK grocery market, own-brand products have transitioned over the last...
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Busting the Myths: The Truth About Product Reviews and Sales
Product reviews are a hot topic in FMCG and eCommerce, but we regularly hear...
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New Products? - Get your NPD off to the best start with reviews
Introducing new products at the start of the year can be quite a journey. The...
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Buyer recommendation of Top grocery brands - Who is Number 1?
At the request of one of our brand partners, we are stepping into the world of...
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CheckoutSmart legal dos and donts
Navigating UK Law: The Dos and Don'ts of Product Reviews
Product reviews play a significant role in helping potential customers make...
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Do shoppers read the Amazon AI Product Reviews Summaries?
The recent meteoric rise of artificial intelligence (AI) models is...
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How to get your NPD into grocery shopper’s homes…
The 3Ps of Supermarket Shopper Marketing When launching your long-planned and...
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CheckoutSmart Top 10 Ways-1
The Top 10 Ways Cashback Apps Help Grocery Brands
In 2018 we conducted research that showed 65% of our members look at our app...
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The impact of Ratings and Reviews on sell-through rate - webinar
Join Andrew Pearl VP Strategy and Insight EMEA at eCommerce performance...
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Consumer insights into Coffee brands from Morrisons reviews
At CheckoutSmart, we are passionate about consumer product reviews. We not only...
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Food & Drink Trends & Innovations event write up
The event held in London was an intimate and relaxed gathering, featuring a...
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What makes the best consumer product reviews?
Simply having 30 product reviews with an average rating of +4 is not enough to...
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10 Reasons why shopper reviews are vital for successful new products
Are you preparing to launch new products? Harvard Business Review reports that...
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Moaning March – What shoppers' reviews are saying?
When grocery shoppers don't get what they want, they complain. When they...
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Are your Top 3 reviews hurting your sales?
Online reviews have become increasingly important to shoppers, with a recent...
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How shoppers find grocery product reviews
There is general agreement amongst members of the FMCG / CPG eCommerce...
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Why your reviews program should be Always on
If you have been working in eCommerce for an FMCG company for any length of...
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CheckoutSmart Tesco.com SWOT analysis based on bespoke shopper survey
Tesco.com shopper research report & SWOT analysis
As a leading digital shopper marketing agency, we are always looking to extend...
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Supermarket Shopping Post Covid 19 - What shoppers say
We surveyed members of CheckoutSmart to understand their experiences of...
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Shopper Marketing Options for FMCG NPD
With all the pressure from retailers and the fact that many brands have...
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When will supermarket shoppers buy groceries leading up to Christmas?
After analysing the shopping basket data from than 500,000 grocery receipts...
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