CheckoutSmart Reviews Reporting
Category Brand Report
Dental
Apr 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Own Label | 13 | 4.4 | 761 | 0.462 | 4.1 |
| Listerine | 55 | 4.5 | 48120 | 0.6 | 4 |
| Oral-B | 149 | 4.5 | 254872 | 0.799 | 3.9 |
| Ordo | 17 | 4.5 | 1454 | 0.824 | 3.8 |
| Colgate | 286 | 4.4 | 159289 | 0.857 | 3.8 |
| Aquafresh | 31 | 4.7 | 2032 | 1 | 3.8 |
| Sensodyne | 93 | 4.5 | 13985 | 0.935 | 3.7 |
| Corsodyl | 49 | 4.4 | 7034 | 0.878 | 3.7 |
| Fixodent | 13 | 4.6 | 2065 | 1 | 3.7 |
| Total | 706 | 4.5 | 489612 | 0.817 | 3.8 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating