CheckoutSmart Reviews Reporting
Category Brand Report
Dental
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Own Label | 14 | 4.4 | 812 | 0.5 | 4 |
| Ordo | 17 | 4.5 | 1464 | 0.647 | 4 |
| Oral-B | 163 | 4.6 | 271413 | 0.773 | 3.9 |
| Listerine | 70 | 4.5 | 55150 | 0.629 | 3.9 |
| Colgate | 328 | 4.4 | 200633 | 0.817 | 3.8 |
| Aquafresh | 32 | 4.7 | 2133 | 1 | 3.8 |
| Sensodyne | 100 | 4.5 | 15809 | 0.93 | 3.7 |
| Corsodyl | 57 | 4.4 | 9353 | 0.877 | 3.7 |
| Fixodent | 13 | 4.6 | 2066 | 1 | 3.7 |
| Total | 794 | 4.5 | 558833 | 0.797 | 3.8 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating