Why you can trust these reports to be the best source of UK supermarket shopper opinion
CheckoutSmart Reviews Reporting brings together up-to-date product review data from the Top 6 UK supermarket retailers: Tesco, ASDA, Sainsbury's, Morrisons, Ocado and Waitrose.
This is the only publicly available grocery review dataset in which ratings and reviews from all six retailers are combined under a single product hierarchy. That means shoppers, brands and category teams can compare products consistently by Category, by Brand within Category and by SKU within Brand.
Because the report combines recent supermarket review data at this scale, the average ratings shown here represent one of the largest and most authoritative views of UK shopper feedback available for grocery products. It shows what real shoppers are saying across the major supermarkets, not just on one retailer's site. The data is updated monthly.
This helps make the report useful not only for comparing average ratings, but also for understanding whether the latest visible reviews still give shoppers a fair and up-to-date picture of each product.
CheckoutSmart Reviews Reporting
Category SKU Report
Dental
Jul 2026
| Product | No. of retailers |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Oral-B iO Gentle Care Brush Heads Counts 4pk | 1 | 5 | 53 | 0 | 5 |
| Sainsbury's Oral Care Medium Dog Dental Sticks x14 360g | 1 | 5 | 162 | 0 | 4.9 |
| Sainsbury's OraCare+ Sensitive Toothbrush | 1 | 5 | 31 | 0 | 4.9 |
| Sainsbury's Large Dog Dental Sticks 540g 14pk | 1 | 5 | 60 | 0 | 4.9 |
| Oral-B iO2 Series Simple White + Travel Case | 1 | 5 | 276 | 0 | 4.9 |
| Sensodyne Advanced White Deep Clean Toothpaste 75ml | 3 | 5 | 148 | 0 | 4.8 |
| Tesco Essentials Toothbrushes 2pk | 1 | 5 | 44 | 0 | 4.8 |
| Sainsbury's Fresh Breath Dental Sticks for Medium Dogs x14 360g | 1 | 5 | 80 | 0 | 4.8 |
| Listerine Coolmint Alcohol Free Intense Mint 500ml | 1 | 5 | 238 | 0 | 4.8 |
| Colgate Kids 6+ Years Harry Potter Ultra Soft Toothbrush 2pk | 2 | 5 | 110 | 0 | 4.8 |
| Sensodyne Sensitive Toothpaste Cavity Protection 75ml | 3 | 5 | 141 | 0 | 4.8 |
| Sainsbury's Dental Sticks for Small Dogs x14 220g | 1 | 5 | 98 | 0 | 4.7 |
| Listerine Total Care 6 In One Alcohol Free Intense Mint 500ml | 2 | 5 | 459 | 0 | 4.7 |
| Listerine Mouthwash Cool Mint 600ml | 1 | 5 | 6665 | 0 | 4.7 |
| Listerine Essentials Cool Mint Extra Mild Alcohol Free Mouthwash 500ml | 1 | 5 | 231 | 0 | 4.7 |
| Oral-B Pro Series 1 Electric Toothbrush Pink | 1 | 5 | 96 | 0 | 4.7 |
| Colgate Total Foaming Clean Soft Manual Toothbrush | 3 | 5 | 375 | 0 | 4.7 |
| Colgate Sensitive Instant Repair + Strength Toothpaste 75ml | 1 | 5 | 1502 | 0 | 4.7 |
| Oral-B Pro 1 Electric Toothbrush & Case Pink | 2 | 5 | 234 | 0 | 4.7 |
| Oral-B Pro 1 680 Black Electric Rechargeable Toothbrush & Travel Case | 1 | 5 | 264 | 0 | 4.6 |
| Sensodyne Multicare Toothbrush Soft | 1 | 5 | 51 | 0 | 4.6 |
| Ordo Sonic Edge Paradise Pink Rechargeable Toothbrush | 1 | 5 | 52 | 0 | 4.6 |
| Colgate ZigZag Medium Toothbrush 1 | 3 | 5 | 455 | 0 | 4.6 |
| Colgate ZigZag Black Medium Toothbrush 3pk | 1 | 5 | 205 | 0 | 4.6 |
| Colgate Sensitive Instant Relief Repair + Enamel Strength Travel Size Toothpaste 20ml | 1 | 5 | 2453 | 0 | 4.6 |
| Colgate Max Fresh Cooling Crystals Travel Size Toothpaste 20ml | 2 | 5 | 1707 | 0 | 4.6 |
| Colgate Max Fresh Cooling Crystals Toothpaste Pump 100ml | 2 | 5 | 1706 | 0 | 4.6 |
| Colgate Max White Optic Whitening Travel Size Toothpaste 20ml | 4 | 5 | 6837 | 0 | 4.6 |
| Oral-B 3D White Clinical Intensive Whitening Bright Brilliance 75ml | 3 | 5 | 4185 | 0 | 4.5 |
| Ordo Sonic Edge Cobalt Breeze Rechargeable Toothbrush | 1 | 5 | 57 | 0 | 4.5 |
| Colgate Sensitive Repair & Prevent + Multi Protection Toothpaste 75ml | 3 | 5 | 177 | 0 | 4.5 |
| Colgate Portable Travel Soft Toothbrush | 4 | 5 | 500 | 0 | 4.5 |
| Colgate Max White One Whitening Toothpaste 75ml | 2 | 5 | 2036 | 0 | 4.5 |
| Colgate Max White Luminous Whitening Toothpaste 125ml | 2 | 5 | 578 | 0 | 4.5 |
| Colgate Sensitive Instant Relief Multi Protection Toothpaste | 5 | 5 | 3091 | 0.2 | 4.4 |
| Oral-B iO2 Series Calm Pink + Travel Case | 2 | 5 | 548 | 0.5 | 4.4 |
| Oral-B Vitality Pro Lilac Electric Toothbrush | 1 | 4 | 949 | 0 | 4.4 |
| Oral-B Vitality Pro Blue Electric Toothbrush | 1 | 4 | 297 | 0 | 4.4 |
| Oral-B Vitality Pro Black Electric Toothbrush | 2 | 4 | 1066 | 0 | 4.4 |
| Oral-B Vitality Pro Black & Purple Electric Toothbrushes 2pk | 1 | 4 | 128 | 0 | 4.4 |
| Oral-B Pro Series 1 Pink & Black Electric Toothbrushes | 1 | 4 | 39 | 0 | 4.4 |
| Colgate Sensitive Repair & Prevent + Gentle Whitening Toothpaste 75ml | 3 | 4 | 186 | 0 | 4.4 |
| Colgate Sensitive + Gum Strength Toothpaste 75ml | 1 | 4 | 40 | 0 | 4.4 |
| Colgate Max White Purple Reveal Mouthwash 500ml | 1 | 4 | 124 | 0 | 4.4 |
| Colgate Max White For Coffee Tea & Wine Stains Whitening Toothpaste 75ml | 1 | 4 | 52 | 0 | 4.4 |
| Colgate Harry Potter Sonic Kids Battery Toothbrush | 1 | 4 | 62 | 0 | 4.4 |
| Sensodyne Clinical Repair Deep Clean Sensitive Toothpaste 75ml | 4 | 5 | 369 | 0.5 | 4.4 |
| Colgate Triple Action Mouthwash 500ml | 3 | 5 | 562 | 0.33 | 4.4 |
| Colgate Max Fresh Cooling Crystals Toothpaste 125ml | 4 | 5 | 2586 | 0.25 | 4.4 |
| Colgate Toothbrush Zigzag Flexible Medium Triple Pack | 4 | 5 | 548 | 0.25 | 4.3 |
| Colgate Zig Zag Firm Toothbrush | 4 | 5 | 637 | 0.25 | 4.3 |
| Colgate Sensitive Instant Relief Enamel Repair Toothpaste | 3 | 5 | 4001 | 0.33 | 4.3 |
| Oral-B iO2 Series Night Black + Travel Case | 3 | 5 | 797 | 0.67 | 4.2 |
| Colgate Max White Luminous Whitening Toothpaste 75ml | 4 | 4 | 924 | 0.25 | 4.2 |
| Oral-B Pro 1 Sensitive White Electric Toothbrush | 2 | 5 | 1069 | 0.5 | 4.2 |
| Listerine Advanced Gum Expert 500ml | 2 | 5 | 280 | 0.5 | 4.2 |
| Oral-B Pro Expert Whitening Toothpaste 75ml | 2 | 4 | 1458 | 0.5 | 4.2 |
| Colgate Advanced White Toothpaste 125ml | 4 | 4 | 1928 | 0.25 | 4.2 |
| Colgate 360 Deep Clean Soft Manual Toothbrush 4pk | 3 | 5 | 640 | 0.33 | 4.2 |
| Oral-B Pro Kids 3+ Disney Frozen Electric Toothbrush | 3 | 5 | 166 | 0.67 | 4.2 |
| Colgate Advanced White Whitening Toothpaste 75ml | 4 | 4 | 1864 | 0.25 | 4.2 |
| Oral-B 3D White Clinical Intensive Whitening Radiant White 75ml | 3 | 4 | 6634 | 0.33 | 4.2 |
| Corsodyl Intensive Gum Repair White & Polish Toothpaste 75ml | 4 | 4 | 204 | 0.25 | 4.2 |
| Sensodyne Daily Care Soft Toothbrush | 3 | 4 | 177 | 0.33 | 4.1 |
| Listerine Total Care Alcohol Free Extra Mild Mint 500ml | 2 | 5 | 456 | 0.5 | 4.1 |
| Colgate Total Mint Toothpaste 7-12 Years 50ml | 2 | 5 | 250 | 0.5 | 4.1 |
| Colgate Max Fresh Cooling Crystals Toothpaste 75ml | 2 | 5 | 1611 | 0.5 | 4.1 |
| Aquafresh 3-8Yrs Strawberry & Mint Toothpaste 75ml | 3 | 5 | 226 | 0.67 | 4.1 |
| Colgate Sensitive Instant Relief Whitening Toothpaste | 4 | 4 | 2830 | 0.5 | 4.1 |
| Corsodyl Gum Disease & Bleeding Gum Treatment Mouthwash 0.2% Alcohol Free 300ml | 3 | 5 | 160 | 0.67 | 4.1 |
| Colgate Max White Ultra+ Enamel Teeth Whitening Toothpaste 75ml | 1 | 4 | 57 | 0 | 4.1 |
| Colgate Total Whitening Toothpaste 75ml | 2 | 5 | 715 | 0.5 | 4.1 |
| Corsodyl Mint Mouthwash 300ml | 4 | 5 | 348 | 0.75 | 4 |
| Oral-B Pro Expert Professional Protection Toothpaste 125ml | 3 | 4 | 1544 | 0.67 | 4 |
| Colgate Max White One Optic Whitening Toothpaste 75ml | 2 | 4 | 1750 | 0.5 | 4 |
| Aquafresh Little Teeth 3-5 Years Tooth Paste 75ml | 4 | 5 | 288 | 0.75 | 4 |
| Oral-B iO Gentle Clean White Toothbrush Heads 4pk | 1 | 5 | 41 | 1 | 4 |
| Oral-B iO Gentle Clean White Toothbrush Heads 2pk | 1 | 5 | 41 | 1 | 4 |
| Colgate Kids 3-5 Years Bluey Extra Soft Manual Toothbrush 2pk | 3 | 5 | 190 | 1 | 4 |
| Listerine Cool Mint Antibacterial Mouthwash 1L | 4 | 5 | 8169 | 0.75 | 4 |
| Colgate Sensitive Instant Relief Multi-Protection Toothpaste | 3 | 5 | 3075 | 0.67 | 4 |
| Colgate Advanced Charcoal Whitening Toothpaste 75ml | 3 | 4 | 275 | 0.33 | 4 |
| Oral-B 3D White Luxe Perfection Toothpaste 75ml | 3 | 5 | 1249 | 0.67 | 4 |
| Colgate Triple Action Xtra White Mouthwash 500ml | 2 | 4 | 203 | 0.5 | 4 |
| Listerine Essentials Cool Mint Mouthwash 500ml | 5 | 5 | 8317 | 0.8 | 3.9 |
| Sensodyne Clinical White Enamel Strengthening Toothpaste | 4 | 5 | 2433 | 0.75 | 3.9 |
| Oral-B Pro Kids Lion King Electric Toothbrush Designed By Braun | 1 | 5 | 42 | 1 | 3.9 |
| Oral-B Pro Kids 3+ Disney Lion King Electric Toothbrush | 1 | 5 | 42 | 1 | 3.9 |
| Oral-B Pro Cross Action Toothbrush Heads Electric Black 2pk | 1 | 5 | 1058 | 1 | 3.9 |
| Oral-B Pro 3000 Rechargeable Electric Toothbrush | 1 | 5 | 806 | 1 | 3.9 |
| Oral-B Pro 3 Black Cross Action Electric Toothbrush | 1 | 5 | 295 | 1 | 3.9 |
| Oral-B Pro 3 3D White Pink Electric Toothbrush & Case | 1 | 5 | 295 | 1 | 3.9 |
| Oral-B Pro 3 3900 Twin Pack Electric Toothbrush | 1 | 5 | 260 | 1 | 3.9 |
| Oral-B iO2 Series Night Black / Calm Pink + Extra Handle 2pk | 1 | 5 | 297 | 1 | 3.9 |
| Oral-B iO2 Series Forest Green + Travel Case | 2 | 5 | 513 | 1 | 3.9 |
| Oral-B iO Ultimate Clean Black 4pk | 1 | 5 | 212 | 1 | 3.9 |
| Oral-B Cross Action Black Toothbrush Heads Pack of 4 Counts | 1 | 5 | 1075 | 1 | 3.9 |
| Aquafresh Little Teeth 3-5 Years Kids Soft Toothbrush | 1 | 5 | 47 | 1 | 3.9 |
| Oral-B Cross Action Replacement Electric Toothbrush Heads 8pk | 4 | 5 | 2878 | 1 | 3.9 |
| Colgate Max White Ultra Active Foam Whitening Toothpaste 75ml | 4 | 4 | 3071 | 0.25 | 3.9 |
| Oral-B Pro Cross Action Toothbrush Heads 4pk | 2 | 5 | 933 | 1 | 3.9 |
| Aquafresh Kids Toothpaste Big Teeth 6-8 Years 75ml | 4 | 5 | 268 | 1 | 3.9 |
| Aquafresh Little Teeth Toothbrush 3-5 Years | 2 | 5 | 133 | 1 | 3.9 |
| Colgate Max White Ultra Manual Toothbrush (Colour May Vary) | 2 | 4 | 288 | 0.5 | 3.9 |
| Oral-B CrossAction Electric Toothbrush Replacement Heads | 3 | 5 | 4164 | 1 | 3.9 |
| Oral-B Stages Electric Toothbrush Replacement Heads Featuring Frozen Characters | 1 | 5 | 97 | 1 | 3.8 |
| Oral-B Pro Precision Clean Electric Toothbrush Heads 2pk | 1 | 5 | 339 | 1 | 3.8 |
| Oral-B iO Ultimate Clean White 4pk | 1 | 5 | 195 | 1 | 3.8 |
| Oral-B Floss Action Electric Toothbrush Replacement Heads | 1 | 5 | 345 | 1 | 3.8 |
| Oral-B Densify Decay Control Intensive Clean Toothpaste 75ml | 2 | 5 | 1156 | 1 | 3.8 |
| Oral-B Densify Daily Protection Toothpaste 75ml | 1 | 5 | 449 | 1 | 3.8 |
| Oral-B Advanced Plaque Control Toothpaste 75ml | 3 | 5 | 212 | 1 | 3.8 |
| Oral-B Advanced Healthy Whitening Toothpaste 75ml | 2 | 5 | 123 | 1 | 3.8 |
| Sensodyne Pronamel Active Enamel Shield Toothpaste Whitening 75ml | 4 | 5 | 970 | 1 | 3.8 |
| Sensodyne Pronamel Active Enamel Shield Toothpaste Fresh Mint 75ml | 4 | 5 | 954 | 1 | 3.8 |
| Ordo Sonic+ Electric Toothbrush - White/Silver | 1 | 5 | 125 | 1 | 3.8 |
| Ordo Sonic+ Electric Toothbrush - Rose Gold | 1 | 5 | 125 | 1 | 3.8 |
| Ordo Sonic+ Electric Toothbrush - Charcoal Grey | 1 | 5 | 125 | 1 | 3.8 |
| Colgate Kids Extra Soft Toothbrush 0-3 Years | 1 | 5 | 115 | 1 | 3.8 |
| Fixodent Complete Stronghold Denture Adhesive Cream Fresh Flavour 70g | 1 | 5 | 59 | 1 | 3.8 |
| Corsodyl Mouthwash Gum Strengthen & Protect Icy Mint 500ml | 2 | 5 | 212 | 1 | 3.8 |
| Oral-B Pro Expert Professional Protection Mint Toothpaste 75ml | 5 | 4 | 8246 | 0.8 | 3.8 |
| Listerine Total Care Stay White Mouthwash 500ml | 4 | 4 | 1624 | 0.75 | 3.8 |
| Aquafresh Baby Toothpaste Milk Teeth 0-2 Years 50ml | 3 | 5 | 228 | 1 | 3.8 |
| Sensodyne Pronamel Children Toothpaste 6+ years 50ml | 2 | 5 | 243 | 1 | 3.8 |
| Listerine Total Care Teeth and Gum Mouthwash 500ml | 4 | 4 | 1643 | 0.75 | 3.8 |
| Oral-B Advanced Sensitivity Protection Calm Sensation Toothpaste 125ml | 2 | 5 | 131 | 1 | 3.8 |
| Sensodyne Gum & Enamel Mint Toothpaste 75ml | 4 | 5 | 990 | 1 | 3.8 |
| Listerine Advanced Defence Gum Treatment Mouthwash 500ml | 4 | 4 | 1702 | 0.75 | 3.8 |
| Oral-B iO Ultimate Clean White Electric Toothbrush Heads 2pk | 2 | 5 | 230 | 1 | 3.8 |
| Aquafresh Complete Care Original Toothpaste 75ml | 3 | 5 | 147 | 1 | 3.8 |
| Corsodyl Gum Plus Breath & Sensitivity Toothpaste 75ml | 3 | 5 | 1046 | 1 | 3.8 |
| Sensodyne Clinical Repair Active White Sensitive Toothpaste 75ml | 4 | 5 | 377 | 1 | 3.8 |
| ASDA 30 Mint Flavour Cleansing Denture Tablets | 1 | 5 | 55 | 1 | 3.8 |
| Listerine Smart Rinse Mild Mint Mouthwash for 6yrs+ 250ml | 1 | 5 | 150 | 1 | 3.8 |
| Oral-B TriZone 2000 Rechargeable Electric Toothbrush | 1 | 5 | 5184 | 1 | 3.8 |
| Oral-B Toothpaste Sensitive & Gum Calm Whitening 75ml | 1 | 5 | 9820 | 1 | 3.8 |
| Oral-B Toothpaste Sensitive & Gum Calm Original 75ml | 1 | 5 | 9834 | 1 | 3.8 |
| Oral-B Sensitive Replacement Electric Toothbrush Heads 4pk | 1 | 5 | 642 | 1 | 3.8 |
| Oral-B Pro Expert Sensitive & Gentle Whitening Toothpaste 75ml | 1 | 5 | 345 | 1 | 3.8 |
| Oral-B Pro 3D White Toothbrush Heads 4pk | 1 | 5 | 169 | 1 | 3.8 |
| Oral-B Pro 1 Electric Toothbrush & Case Black | 1 | 5 | 210 | 1 | 3.8 |
| Oral-B Original Gum & Enamel Repair Toothpaste 75ml | 1 | 5 | 1202 | 1 | 3.8 |
| Oral-B Original Gum & Enamel Repair Toothpaste 100ml | 1 | 5 | 9825 | 1 | 3.8 |
| Oral-B Gum & Enamel Repair Whitening Toothpaste 75ml | 1 | 5 | 1203 | 1 | 3.8 |
| Oral-B Complete Extra White Toothpaste 75ml | 1 | 5 | 64 | 1 | 3.8 |
| Oral-B Advanced Sensitivity Protection Calm Sensation Toothpaste 75ml | 3 | 5 | 181 | 1 | 3.8 |
| Oral-B Advanced Enamel Strengthening Toothpaste 75ml | 3 | 5 | 196 | 1 | 3.8 |
| Oral-B 3D White Vitalizing Fresh Toothpaste 75ml | 1 | 5 | 594 | 1 | 3.8 |
| Oral-B 3D White Express Whitening Gloss toothpaste 75ml | 1 | 5 | 969 | 1 | 3.8 |
| Oral-B 3D White Arctic Fresh Toothpaste 75ml | 3 | 5 | 1429 | 1 | 3.8 |
| Oral-B 3D White Arctic Fresh Toothpaste 2x75ml | 1 | 5 | 270 | 1 | 3.8 |
| Oral-B 3D White Advanced Express Whitening Fresh Glow Toothpaste 75ml | 1 | 5 | 969 | 1 | 3.8 |
| Sensodyne Repair & Protect Toothpaste Extra Fresh 75ml | 3 | 5 | 387 | 1 | 3.8 |
| Sensodyne Clinical White Stain Protector Toothpaste | 4 | 5 | 2537 | 1 | 3.8 |
| Sensodyne Advanced White Enamel Defence Toothpaste 75ml | 3 | 5 | 143 | 1 | 3.8 |
| Aquafresh Fresh and Minty Toothpaste 75ml | 1 | 5 | 93 | 1 | 3.8 |
| Aquafresh Fresh & Minty Toothpaste 100ml | 1 | 5 | 93 | 1 | 3.8 |
| Aquafresh Complete Care Original Toothpaste 100ml | 1 | 5 | 31 | 1 | 3.8 |
| Ordo Sonic Lite Electric Toothbrush - Petal | 1 | 5 | 48 | 1 | 3.8 |
| Ordo Sonic Lite Charging Electric Toothbrush | 1 | 5 | 47 | 1 | 3.8 |
| Ordo Original Squishmallows Sonic Kids Rechargeable Toothbrush | 1 | 5 | 33 | 1 | 3.8 |
| Colgate Triple Action Original Mint Toothpaste | 1 | 5 | 41 | 1 | 3.8 |
| Colgate Total Deep Clean Spearmint Mouthwash 500ml | 1 | 5 | 115 | 1 | 3.8 |
| Colgate Total Advanced Deep Clean Mouthwash 500ml | 2 | 5 | 174 | 1 | 3.8 |
| Colgate Total Active Prevention Whitening Soft Toothbrush 2pk | 1 | 5 | 61 | 1 | 3.8 |
| Colgate Total Active Fresh Toothpaste 75ml | 1 | 5 | 77 | 1 | 3.8 |
| Colgate Sensitive Sensifoam Multi Protection Toothpaste 75ml | 4 | 5 | 348 | 1 | 3.8 |
| Colgate Kids Bluey Extra Soft Battery Toothbrush | 3 | 5 | 175 | 1 | 3.8 |
| Colgate Kids 3+ Years Ocean Explorer Toothbrush 4pk | 1 | 5 | 56 | 1 | 3.8 |
| Colgate Kids 3+ Years Bluey Mint-Flavoured Fluoride Toothpaste 75ml | 3 | 5 | 186 | 1 | 3.8 |
| Corsodyl Original Medicated Mouthwash Alcohol Free 300ml | 2 | 5 | 90 | 1 | 3.8 |
| Corsodyl Gum Strengthen & Protect Toothpaste Fresh Mint 75ml | 3 | 5 | 283 | 1 | 3.8 |
| Corsodyl Gum Plus Breath & Sensitivity Whitening 75ml | 2 | 5 | 800 | 1 | 3.8 |
| Colgate Advanced White Whitening Toothpaste Pump 100ml | 3 | 4 | 724 | 0.67 | 3.8 |
| Colgate Total Active Fresh Toothpaste 125ml | 3 | 5 | 755 | 1 | 3.8 |
| Aquafresh Kids Toothpaste Advance 9-12 Years 75ml | 2 | 5 | 107 | 1 | 3.7 |
| Ordo Sonic+ Electric Toothbrush | 2 | 5 | 319 | 1 | 3.7 |
| Oral-B Pro Kids 3+ Spiderman Electric Toothbrush | 3 | 5 | 175 | 1 | 3.7 |
| Colgate Triple Action Toothpaste 75ml | 6 | 4 | 1061 | 0.83 | 3.7 |
| Aquafresh Kids Toothbrush Buzz On Battery Powered Ages 6-12 Years | 3 | 5 | 145 | 1 | 3.7 |
| Sensodyne Nourish Healthy White Soft Toothbrush | 3 | 5 | 260 | 1 | 3.7 |
| Oral-B Pro Precision Clean Toothbrush Heads 8pk | 2 | 5 | 1213 | 1 | 3.7 |
| Listerine Smartrinse Mild Mint Kids Mouthwash 6+ Years 500ml | 2 | 5 | 280 | 1 | 3.7 |
| Corsodyl Gum Strengthen & Protect Toothpaste Whitening 75ml | 4 | 5 | 363 | 1 | 3.7 |
| Sensodyne Daily Extra Fresh Sensitive Toothpaste 75ml | 4 | 5 | 460 | 1 | 3.7 |
| Sensodyne Pronamel Intensive Enamel Repir Toothpaste 75ml | 5 | 5 | 1114 | 1 | 3.7 |
| Colgate Total Original Toothpaste 20ml | 4 | 4 | 11131 | 1 | 3.7 |
| Oral-B Pro-Expert Deep Clean Toothpaste | 2 | 5 | 455 | 1 | 3.7 |
| Fixodent Plus Unbeatable Bite Denture Adhesive Flavour Free 40g | 2 | 5 | 259 | 1 | 3.7 |
| Oral-B iO3 Matte Black Electric Toothbrush Plus Travel Case | 2 | 5 | 192 | 1 | 3.7 |
| Sensodyne Daily Care Original Mint Sensitive Teeth Toothpaste 75ml | 3 | 5 | 353 | 1 | 3.7 |
| Listerine Advanced Nightly Reset Mouthwash Milder Taste Zero Alcohol 500ml | 3 | 5 | 1015 | 1 | 3.7 |
| Listerine Advanced Nightly Reset Mouthwash 400ml | 1 | 5 | 339 | 1 | 3.7 |
| Oral-B Smart Series 4000 Cross Action Electric Toothbrush | 1 | 5 | 401 | 1 | 3.7 |
| Oral-B Pro Precision Clean Toothbrush Heads 4pk | 1 | 5 | 780 | 1 | 3.7 |
| Oral-B Pro Expert Advanced Science Whitening Toothpaste 75ml | 1 | 5 | 5580 | 1 | 3.7 |
| Oral-B Pro Expert Advanced Science Deep Clean Toothpaste 75ml | 1 | 5 | 5598 | 1 | 3.7 |
| Oral-B Pro 600 Floss Action Rechargeable Electric Toothbrush | 1 | 5 | 224 | 1 | 3.7 |
| Oral-B Pro 600 CrossAction Rechargeable Toothbrush | 1 | 5 | 103 | 1 | 3.7 |
| Oral-B Precision Clean Toothbrush Heads 2pk | 1 | 5 | 754 | 1 | 3.7 |
| Oral-B Gumline Purify Deep Clean Toothpaste | 1 | 5 | 1467 | 1 | 3.7 |
| Oral-B Complete whitening toothpaste & mouthwash 75ml | 1 | 5 | 33 | 1 | 3.7 |
| Oral-B 3D Whitening Luxe Perfection Toothpaste 100ml | 1 | 5 | 714 | 1 | 3.7 |
| Oral-B 3D White Luxe Perfection Toothpaste 2x75ml | 2 | 5 | 640 | 1 | 3.7 |
| Oral-B 3D White Brilliance Medium Manual Toothbrush | 1 | 5 | 720 | 1 | 3.7 |
| Sensodyne Pronamel Kids Toothpaste 3-5 Years 50ml | 2 | 5 | 196 | 1 | 3.7 |
| Aquafresh White Renew Long Lasting Toothpaste 75ml | 1 | 5 | 103 | 1 | 3.7 |
| Aquafresh White Renew Deep Clean Toothpaste 75ml | 1 | 5 | 101 | 1 | 3.7 |
| Aquafresh White Renew Deep Clean 75ml | 1 | 5 | 102 | 1 | 3.7 |
| Aquafresh Complete Care Whitening Toothpaste 100ml | 1 | 5 | 33 | 1 | 3.7 |
| Ordo Sonic+ Brush Heads Rose Gold 4pk | 1 | 5 | 116 | 1 | 3.7 |
| Tooth Brush Colgate Twister Design Edition 4pack | 1 | 5 | 63 | 1 | 3.7 |
| Colgate Twister Fresh Medium Toothbrush Twin Pack 2pk | 2 | 5 | 324 | 1 | 3.7 |
| Colgate Twister Fresh Medium Manual Toothbrush 1pk | 1 | 5 | 156 | 1 | 3.7 |
| Colgate Total Kids Mild Mint Toothpaste 7-12 Years 50ml | 1 | 5 | 66 | 1 | 3.7 |
| Colgate Total Advanced Gum Care Toothpaste 75ml | 1 | 5 | 207 | 1 | 3.7 |
| Colgate Total Advanced Deep Clean Toothpaste 75ml | 3 | 5 | 1394 | 1 | 3.7 |
| Colgate Total Advanced Deep Clean Toothpaste 125ml | 3 | 5 | 1390 | 1 | 3.7 |
| Colgate Total Active Prevention Fresh Mint Toothpaste 75ml | 1 | 5 | 3693 | 1 | 3.7 |
| Colgate Total Active Prevention Fresh Mint Toothpaste 125ml | 1 | 5 | 63 | 1 | 3.7 |
| Colgate Total Active Prevention Deep Clean Toothpaste 75ml | 1 | 5 | 250 | 1 | 3.7 |
| Colgate Total Active Prevention Deep Clean Toothpaste 125ml | 1 | 5 | 248 | 1 | 3.7 |
| Colgate Sensitive with Sensifoam Whitening Toothpaste 75ml | 4 | 5 | 436 | 1 | 3.7 |
| Colgate Plax Soft Mint Mouthwash 500ml | 2 | 5 | 482 | 1 | 3.7 |
| Colgate Max White Medium Toothbrush | 4 | 5 | 1079 | 1 | 3.7 |
| Colgate Little Kids' Smiles 3+ Years Delicate Mint Toothpaste Travel Sized 20ml | 1 | 5 | 337 | 1 | 3.7 |
| Colgate Kids Soft Toothbrush 4-6 Years | 1 | 5 | 111 | 1 | 3.7 |
| Colgate Kids Mild Fruit Baby Toothpaste 0-2 Years 50ml | 2 | 5 | 648 | 1 | 3.7 |
| Colgate Kids Batman Extra Soft Battery Toothbrush 3+ Years | 1 | 5 | 228 | 1 | 3.7 |
| Colgate Extra Clean Medium Toothbrush 2pk | 1 | 5 | 142 | 1 | 3.7 |
| Colgate 360 Max White Medium Manual Toothbrush 3pk | 1 | 5 | 172 | 1 | 3.7 |
| Fixodent Plus Food Seal Denture Adhesive Cream 40g | 2 | 5 | 343 | 1 | 3.7 |
| Corsodyl Daily Gum Care Mouthwash Alcohol Free Fresh Mint 500 | 1 | 5 | 34 | 1 | 3.7 |
| Corsodyl Cool Mint Daily Care Alcohol Free Fluoride Mouthwash 500ml | 1 | 5 | 53 | 1 | 3.7 |
| Corsodyl Act Gum Health Mouthwash Soft Mint 500ml | 3 | 5 | 594 | 1 | 3.7 |
| Fixodent Ultimate Denture Adhesive Flavour Free 40g | 2 | 5 | 101 | 1 | 3.7 |
| Colgate Max White Expert Whitening Mouthwash 500ml | 4 | 4 | 559 | 0.5 | 3.7 |
| Colgate Sensitive Instant Relief Teeth Whitening Toothpaste 100ml | 3 | 5 | 2999 | 1 | 3.7 |
| Colgate 360 Sensitive Pro Relief Extra Soft Toothbrush | 3 | 5 | 219 | 1 | 3.7 |
| Sensodyne Pronamel Intensive Repair Whitening Toothpaste 75ml | 5 | 5 | 1088 | 1 | 3.7 |
| Colgate Kids 3-5 Year Natural Fruit Flavour Toothpaste 75ml | 4 | 5 | 1464 | 1 | 3.7 |
| Oral-B iO3 Pink Electric Toothbrush & Travel Case | 2 | 5 | 159 | 1 | 3.7 |
| Colgate Max White Medium Toothbrush 3pk | 5 | 4 | 948 | 1 | 3.7 |
| Listerine Fresh Burst Mouthwash 500ml | 4 | 5 | 1004 | 1 | 3.7 |
| Corsodyl Complete Protection Mouthwash Extra Fresh 500ml | 4 | 5 | 374 | 1 | 3.7 |
| Corsodyl Complete Protection Mild Mint Mouthwash 500ml | 5 | 5 | 330 | 1 | 3.7 |
| Aquafresh White Renew Long Lasting White 75ml | 3 | 5 | 306 | 1 | 3.7 |
| Colgate Total Deep Clean Toothpaste 3x75ml | 2 | 4 | 378 | 1 | 3.7 |
| Colgate Minions Kids Battery Toothbrush | 5 | 4 | 505 | 1 | 3.6 |
| Fixodent Plus Besthold Denture Adhesive 40g | 2 | 5 | 239 | 1 | 3.6 |
| Corsodyl Complete Protection Extra Fresh Toothpaste 75ml | 5 | 4 | 1616 | 0.8 | 3.6 |
| Colgate Total Plaque Pro Release Whitening Toothpaste 75ml | 4 | 5 | 355 | 1 | 3.6 |
| Colgate ProClinical 150 Battery Sonic Toothbrush | 2 | 4 | 310 | 1 | 3.6 |
| Colgate Peroxyl Mouthwash 300ml | 3 | 5 | 104 | 1 | 3.6 |
| Sensodyne Repair & Protect Whitening Toothpaste 75ml | 4 | 5 | 330 | 1 | 3.6 |
| Colgate Extra Clean Medium Toothbrush 3pk | 3 | 5 | 500 | 1 | 3.6 |
| Colgate Max White White Crystals Toothpaste 125ml | 4 | 5 | 1109 | 1 | 3.6 |
| Colgate Max White Purple Reveal Instant Toothpaste 75ml | 5 | 4 | 2023 | 0.8 | 3.6 |
| Colgate Premier Clean Medium Toothbrush 2pk | 2 | 5 | 464 | 1 | 3.6 |
| Sainsbury's OraCare+ Complete Care Medium Toothbrush 2pk | 1 | 5 | 36 | 1 | 3.6 |
| Listerine Total Care Mouthwash 250ml | 1 | 5 | 712 | 1 | 3.6 |
| Listerine Total Care Milder Taste Zero Alcohol Mouthwash 80ml | 2 | 5 | 1672 | 1 | 3.6 |
| Listerine Advanced Defence Sensitive Mouthwash 500ml | 1 | 5 | 91 | 1 | 3.6 |
| Oral-B Junior 6+ years Green electric rechargeable toothbrush | 1 | 5 | 30 | 1 | 3.6 |
| Oral-B iO Ultimate Clean Black Replacement Electric Toothbrush Heads 2pk | 1 | 5 | 51 | 1 | 3.6 |
| Oral-B iO Ultimate Clean Black Electric Toothbrush Heads 2pk | 1 | 5 | 51 | 1 | 3.6 |
| Sensodyne Rapid Relief Extra Fresh Sensitive Toothpaste 75ml | 1 | 5 | 37 | 1 | 3.6 |
| Sensodyne Pronamel Mineral Boost Toothpaste 75ml | 1 | 5 | 45 | 1 | 3.6 |
| Ordo Sonic+ Brush Heads 4pk | 1 | 5 | 77 | 1 | 3.6 |
| Ordo Sonic Brush Heads Pack 4pk | 1 | 5 | 81 | 1 | 3.6 |
| Colgate Whitening & Fresh Breath Toothpaste | 1 | 5 | 200 | 1 | 3.6 |
| Colgate Triple Action Toothpaste V2 75ml | 1 | 5 | 171 | 1 | 3.6 |
| Colgate Total Whitening Toothpaste 125ml | 2 | 5 | 885 | 1 | 3.6 |
| Colgate Total Plaque Pro Release Fresh Mint Toothpaste 75ml | 3 | 5 | 221 | 1 | 3.6 |
| Colgate Total Advanced Enamel Strength Toothpaste 125ml | 3 | 5 | 676 | 1 | 3.6 |
| Colgate Total Advanced Enamal Strength Toothpaste 75ml | 3 | 5 | 910 | 1 | 3.6 |
| Colgate Total Active Prevention Teeth Whitening Toothpaste 125ml | 1 | 5 | 128 | 1 | 3.6 |
| Colgate Total Active Prevention + Enamel Strength Toothpaste 75ml | 1 | 5 | 65 | 1 | 3.6 |
| Colgate Sensitive Instant Relief Repair & Gum Toothpaste 75ml | 1 | 5 | 309 | 1 | 3.6 |
| Colgate Sensitive Instant Relief Enamel Repair Toothpaste 75ml | 1 | 5 | 296 | 1 | 3.6 |
| Colgate Keep 360 Replaceable Head Toothbrush Starter Pack | 1 | 5 | 129 | 1 | 3.6 |
| Colgate Fluorigard Alcohol Free Mouthwash 400ml | 4 | 5 | 504 | 1 | 3.6 |
| Colgate Deep Clean Whitening with Baking Soda Toothpaste 3x75ml | 1 | 5 | 36 | 1 | 3.6 |
| Colgate Barbie Kids Battery Toothbrush | 1 | 5 | 394 | 1 | 3.6 |
| Colgate Advanced White Medium Toothbrush | 3 | 5 | 213 | 1 | 3.6 |
| Colgate 360 degrees Deep Clean Black Medium Toothbrush | 1 | 5 | 104 | 1 | 3.6 |
| Fixodent Professional Denture Adhesive 40g | 2 | 5 | 1635 | 1 | 3.6 |
| Fixodent Complete Denture Adhesive Cream 40g | 1 | 5 | 44 | 1 | 3.6 |
| Colgate Total Advanced Whitening Toothpaste 75ml | 3 | 4 | 420 | 1 | 3.6 |
| Listerine Coolmint Milder 500ml | 4 | 5 | 15359 | 0.75 | 3.6 |
| Listerine Total Care Milder Taste Mouthwash 500ml | 4 | 4 | 2638 | 1 | 3.6 |
| Listerine Total Care Mouthwash 1L | 3 | 4 | 1770 | 1 | 3.6 |
| Colgate Max White Ultimate Renewal Whitening Toothpaste 75ml | 3 | 4 | 792 | 0.67 | 3.6 |
| Colgate Plax Cool Mint Mouthwash 1000ml | 2 | 4 | 3578 | 1 | 3.6 |
| Listerine Total Care Mouthwash 500ml | 4 | 4 | 2005 | 1 | 3.6 |
| Listerine Total Care Mouthwash 95ml | 2 | 4 | 1101 | 1 | 3.6 |
| Sensodyne Pronamel Enamel Mouthwash 250ml | 2 | 4 | 182 | 1 | 3.6 |
| Sensodyne Rapid Relief Whitening Sensitive Toothpaste 75ml | 4 | 4 | 372 | 0.75 | 3.6 |
| Sensodyne Toothpaste Sensitivity & Gum Whitening 75ml | 4 | 4 | 695 | 1 | 3.6 |
| Sensodyne Pronamel Junior 6-12 Years Bubble Mint Toothpaste 50ml | 4 | 4 | 316 | 1 | 3.6 |
| Sensodyne Repair & Protect Original Toothpaste 75ml | 4 | 4 | 365 | 1 | 3.5 |
| Sensodyne Pronamel Gently/Gentle Whitening Sensitive Toothpaste 75ml | 5 | 4 | 377 | 0.8 | 3.5 |
| Colgate Total Advanced Plaque Protect Peppermint Mouthwash 500ml | 4 | 5 | 12026 | 1 | 3.5 |
| Sensodyne Toothpaste Sensitivity & Gum Original 75ml | 5 | 4 | 879 | 1 | 3.5 |
| Colgate Maximum Cavity Protection Toothpaste 75ml | 4 | 4 | 1463 | 1 | 3.5 |
| Colgate Cool Stripe Toothpaste Pump 100ml | 2 | 4 | 159 | 1 | 3.5 |
| Tesco Essentials Cavity Protect Toothpaste 100ml | 1 | 4 | 41 | 1 | 3.5 |
| Listerine Advanced White Milder Taste Mouthwash 1L | 1 | 4 | 535 | 1 | 3.5 |
| Oral-B iO3 Ice Blue Electric Toothbrush + Travel Case | 1 | 4 | 87 | 1 | 3.5 |
| Sensodyne Rapid Relief Toothpaste 15ml | 1 | 4 | 94 | 1 | 3.5 |
| Aquafresh Complete Whitening 75ml | 2 | 4 | 99 | 1 | 3.5 |
| Aquafresh Complete Care Whitening Toothpaste 75ml | 1 | 4 | 47 | 1 | 3.5 |
| Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste 75ml | 3 | 4 | 190 | 1 | 3.5 |
| Colgate Total Active Prevention Teeth Whitening Toothpaste 75ml | 1 | 4 | 58 | 1 | 3.5 |
| Colgate Plax Cool Mint Travel Size Mouthwash 100ml | 3 | 4 | 3094 | 1 | 3.5 |
| Colgate Plax Cool Mint Mouthwash 500ml | 3 | 4 | 3122 | 1 | 3.5 |
| Colgate Plax Cool Mint Mouthwash 250ml | 1 | 4 | 1032 | 1 | 3.5 |
| Colgate Maximum Cavity Protection Toothpaste Pump 100ml | 3 | 4 | 1423 | 1 | 3.5 |
| Colgate Maximum Cavity Protection Toothpaste 125ml | 2 | 4 | 902 | 1 | 3.5 |
| Colgate Max White Sparkle Diamonds Toothpaste 75ml | 1 | 4 | 133 | 1 | 3.5 |
| Colgate Deep Clean Whitening Toothpaste 125ml | 4 | 4 | 427 | 1 | 3.5 |
| Sensodyne Pronamel Sensitive Toothpaste 75ml | 5 | 4 | 315 | 1 | 3.5 |
| Listerine Advanced White Milder Taste Mouthwash 500ml | 3 | 4 | 1144 | 1 | 3.5 |
| Colgate White Teeth Toothpaste 75ml | 3 | 4 | 416 | 1 | 3.5 |
| Colgate Max White Charcoal Whitening Toothpaste 75ml | 2 | 4 | 250 | 1 | 3.5 |
| Colgate Total Original Toothpaste 125ml | 3 | 4 | 1036 | 1 | 3.5 |
| Sensodyne Rapid Relief Original Sensitive Toothpaste 75ml | 5 | 4 | 448 | 1 | 3.4 |
| ASDA Total Clean 4 Replacement Brush Heads | 1 | 4 | 51 | 1 | 3.4 |
| ASDA Sensitive Toothpaste | 1 | 4 | 65 | 1 | 3.4 |
| Colgate Triple Action Xtra Whitening Toothpaste 75ml | 2 | 4 | 383 | 1 | 3.4 |
| Colgate Recyclean Medium Toothbrush | 1 | 4 | 101 | 1 | 3.4 |
| Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml | 6 | 4 | 3897 | 0.83 | 3.4 |
| Corsodyl Active Gum Repair Fresh Mint Toothpaste 75ml | 4 | 4 | 835 | 1 | 3.4 |
| Colgate 360 Max White Sonic Power Toothbrush | 3 | 4 | 279 | 1 | 3.4 |
| Colgate Bamboo Charcoal Soft Toothbrush | 2 | 4 | 257 | 1 | 3.4 |
| Corsodyl Active Gum Repair Whitening Toothpaste 75ml | 5 | 4 | 884 | 1 | 3.4 |
| Sensodyne Daily Gentle Whitening Toothpaste 75ml | 5 | 4 | 644 | 1 | 3.4 |
| Sensodyne Pronamel Extra Freshness Toothpaste 75ml | 1 | 4 | 71 | 1 | 3.4 |
| Colgate Total Advanced Pure Breath Toothpaste | 1 | 4 | 92 | 1 | 3.4 |
| Corsodyl Ultra Clean Daily Gum Care Fluoride Toothpaste 75ml | 4 | 4 | 1236 | 1 | 3.4 |
| Colgate Total Original Toothpaste 75ml | 2 | 4 | 558 | 1 | 3.3 |
| Colgate Max White Ultra Fresh Pearls Whitening Toothpaste 75ml | 4 | 4 | 1183 | 1 | 3.3 |
| Colgate Max White Stainlift Pro Clean Toothpaste 75ml | 3 | 4 | 368 | 1 | 3.3 |
| Oral-B Satin Tape Dental Floss 25m | 3 | 4 | 155 | 1 | 3.3 |
| Stamford Street Co. Coolmint Fluoride Mouthwash 500ml | 1 | 4 | 46 | 1 | 3.3 |
| Colgate Kids Mild Mint Toothpaste 6-9 Years 75ml | 3 | 4 | 501 | 1 | 3.3 |
| Oral-B Pro-Expert Mouthwash 500ml | 1 | 4 | 43 | 1 | 3.2 |
| Ordo Mouthwash Concentrate Cool Mint 80ml | 1 | 4 | 43 | 1 | 3.2 |
| Colgate Max White Ultra+ Sensitive Whitening Toothpaste 75ml | 2 | 4 | 128 | 1 | 3.2 |
| Colgate 360 Sonic Max White Soft Battery Toothbrush | 3 | 4 | 272 | 1 | 3.2 |
| Colgate Kids Soft Toothbrush 6+ Years | 2 | 4 | 107 | 1 | 3.2 |
| Colgate Total Original Toothpaste Pump 100ml | 2 | 4 | 342 | 1 | 3.1 |
| Colgate Total Advanced Visible Proof Toothpaste | 1 | 4 | 124 | 1 | 3.1 |
| Colgate Link Deep Clean Soft Replaceable Head Manual Toothbrush Starter Kit | 2 | 4 | 155 | 1 | 3.1 |
| Oral-B Glamorous White Toothpaste 75ml | 1 | 4 | 63 | 1 | 3 |
| Colgate Total Active Prevention Original Toothpaste Pump 100ml | 1 | 4 | 167 | 1 | 3 |
| Colgate Total Active Prevention Original Toothpaste 75ml | 1 | 4 | 166 | 1 | 3 |
| Colgate Total Active Prevention Original Toothpaste 125ml | 1 | 4 | 169 | 1 | 3 |
| Colgate Max White Ultimate At Home LED Teeth Whitening Kit | 1 | 4 | 185 | 1 | 3 |
| Corsodyl Complete Protection Gum Care Toothpaste Whitening 75ml | 1 | 4 | 58 | 1 | 3 |
| Oral-B Pro-Expert Deep Clean Toothpaste 75ml | 1 | 4 | 91 | 1 | 3 |
| Ordo Complete Care Toothpaste 80ml | 1 | 4 | 85 | 1 | 3 |
| Colgate Max White Purple Serum Teeth Whitening Booster 40ml | 2 | 4 | 124 | 1 | 3 |
| ASDA 6-in-1 Toothpaste | 1 | 4 | 43 | 1 | 2.9 |
| Oral-B Essential Mint Dental Floss 50m | 1 | 4 | 36 | 1 | 2.8 |
| Colgate Max White Luminous Whitening Toothpaste Pump 100ml | 1 | 4 | 33 | 1 | 2.8 |
| Colgate Kids 3+ Years Trolls Extra Soft Battery Toothbrush | 1 | 4 | 45 | 1 | 2.8 |
| Colgate Max White Overnight Whitening Serum 2.5ml | 3 | 3 | 686 | 1 | 2.7 |
| Oral-B Pulsar Toothbrush Medium 35 2pk | 2 | 3 | 68 | 1 | 2.6 |
| Corsodyl Gum Care Toothpaste Daily Fluoride Original 75ml | 1 | 3 | 30 | 1 | 2.6 |
| ASDA 30 Dental Flossers Sensitive Mint Flavour | 1 | 3 | 43 | 1 | 2.3 |
| Oral-B Pro-Expert Pulsar Medium Toothbrush | 2 | 3 | 80 | 1 | 2.2 |
| Oral-B 3-5 yrs Disney Toothbrush | 1 | 3 | 39 | 1 | 2.2 |
| Colgate Total Pro Gum Health Interdental Floss 25m | 1 | 2 | 37 | 1 | 1.5 |
| Total | 875 | 4 | 343810 | 0.82 | 3.7 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating