CheckoutSmart Reviews Reporting
Category Brand Report
Cakes and Cookies
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| McVitie's | 38 | 4.4 | 5162 | 0.789 | 3.8 |
| Bonne Maman | 19 | 4.4 | 909 | 0.684 | 3.7 |
| Maryland | 15 | 4.6 | 895 | 1 | 3.6 |
| Cadbury | 49 | 4.3 | 2502 | 1 | 3.5 |
| Own Label | 327 | 4 | 23808 | 0.771 | 3.4 |
| Mr Kipling | 140 | 4.3 | 8447 | 0.929 | 3.4 |
| Mrs Crimble's | 22 | 4.3 | 972 | 1 | 3.4 |
| Soreen | 15 | 4.2 | 1291 | 1 | 3.3 |
| Total | 625 | 4.3 | 43986 | 0.897 | 3.5 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating