Why you can trust these reports to be the best source of UK supermarket shopper opinion
CheckoutSmart Reviews Reporting brings together up-to-date product review data from the Top 6 UK supermarket retailers: Tesco, ASDA, Sainsbury's, Morrisons, Ocado and Waitrose.
This is the only publicly available grocery review dataset in which ratings and reviews from all six retailers are combined under a single product hierarchy. That means shoppers, brands and category teams can compare products consistently by Category, by Brand within Category and by SKU within Brand.
Because the report combines recent supermarket review data at this scale, the average ratings shown here represent one of the largest and most authoritative views of UK shopper feedback available for grocery products. It shows what real shoppers are saying across the major supermarkets, not just on one retailer's site. The data is updated monthly.
This helps make the report useful not only for comparing average ratings, but also for understanding whether the latest visible reviews still give shoppers a fair and up-to-date picture of each product.
CheckoutSmart Reviews Reporting
Category SKU Report
Cakes and Cookies
Jul 2026
| Product | No. of retailers |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| McVitie's Jaffa Cakes The Original 4pk | 2 | 5 | 856 | 0 | 4.9 |
| Sainsbury's Stem Ginger Cookies, Taste the Difference 200g | 1 | 5 | 106 | 0 | 4.9 |
| McVitie's Jaffa Cakes Original Biscuits Triple Pack 3x10pk 330g | 1 | 5 | 476 | 0 | 4.8 |
| Bonne Maman 7 Petit Fruit Cakes 210g | 1 | 5 | 36 | 0 | 4.8 |
| McVitie's Hobnobs Milk Chocolate Flavour Chips Oaty Cookies 155g | 1 | 5 | 94 | 0 | 4.7 |
| Tesco Fresh Egg Custard Tarts 2pk | 1 | 5 | 33 | 0 | 4.7 |
| Tesco Free From Confetti Cake | 1 | 5 | 34 | 0 | 4.7 |
| Tesco 30 Mini Gingerbread Men 300g | 1 | 5 | 31 | 0 | 4.7 |
| Sainsbury's Triple Chocolate Muffins 4pk | 1 | 5 | 105 | 0 | 4.7 |
| McVitie's Signature Cocoa Truffle Gold Rounds 109g | 2 | 5 | 180 | 0 | 4.6 |
| Sainsbury's Rough Oatcakes 250g | 1 | 5 | 100 | 0 | 4.6 |
| Sainsbury's Red Velvet Cake, Taste the Difference 390g | 1 | 5 | 92 | 0 | 4.6 |
| Sainsbury's Oatmeal & Raisin Cookies 5pk | 1 | 5 | 362 | 0 | 4.6 |
| Sainsbury's Hot Cross Buns 6pk | 1 | 5 | 517 | 0 | 4.6 |
| Sainsbury's Chewy Granola Slices, Taste Difference x4 | 1 | 5 | 227 | 0 | 4.6 |
| Sainsbury's Apple Crumble Muffins, Taste the Difference x2 | 1 | 5 | 42 | 0 | 4.6 |
| M&S The Original Cookie Dunker 180g | 1 | 5 | 33 | 0 | 4.6 |
| McVitie's Jaffa Cakes Original Biscuits Snack Pack 6x3pk 198g | 3 | 5 | 954 | 0.33 | 4.5 |
| McVitie's Hobnobs Dark Chocolate Flavour Chips Oaty Cookies 155g | 1 | 5 | 106 | 0 | 4.5 |
| Sainsbury's White Chocolate Cookies x5 | 1 | 5 | 240 | 0 | 4.5 |
| Sainsbury's Salted Caramel & Belgian Milk Chocolate Cookies Taste the Difference 4pk | 1 | 5 | 155 | 0 | 4.5 |
| Sainsbury's Brownie Cake Bites x20 | 1 | 5 | 79 | 0 | 4.5 |
| Sainsbury's Blueberry Muffins 4pk | 1 | 5 | 182 | 0 | 4.5 |
| Sainsbury's Blueberry & Lemon Cookies Taste the Difference 4pk | 1 | 5 | 71 | 0 | 4.5 |
| TTD Chunky Belgian Chocolate Shortbread 4pk | 1 | 4 | 151 | 0 | 4.4 |
| Tesco Free From Belgian Chocolate Wafers 107g | 1 | 4 | 56 | 0 | 4.4 |
| Tesco Finest Victoria Sponge Muffins 2pk | 1 | 4 | 49 | 0 | 4.4 |
| Tesco Confetti Trifle Cake 420g | 1 | 4 | 54 | 0 | 4.4 |
| Sainsbury's Milk Chocolate Cookies x5 | 1 | 4 | 260 | 0 | 4.4 |
| Tesco Free From Bramley Apple Pies 4pk | 1 | 4 | 53 | 0 | 4.3 |
| Sainsbury's Double Chocolate Cookies x5 | 1 | 4 | 228 | 0 | 4.3 |
| Sainsbury's Chocolate Chip Cookies 250g | 1 | 4 | 109 | 0 | 4.3 |
| Sainsbury's Cherry Bakewell Scones Taste the Difference 4pk | 1 | 4 | 63 | 0 | 4.3 |
| M&S Milk & Choco Hazelnut Cookie Pillows 375g | 1 | 4 | 41 | 0 | 4.3 |
| M&S Extremely Chocolatey Cookie Cup Serves 1 110g | 1 | 4 | 31 | 0 | 4.3 |
| M&S Cornflake & Caramel Brownie 140g | 1 | 4 | 31 | 0 | 4.3 |
| Soreen Malt Lunchbox Loaves 10pk 300g | 1 | 4 | 79 | 0 | 4.2 |
| Tesco Free From Syrup Sponge 115g | 1 | 4 | 38 | 0 | 4.2 |
| Tesco Brookie Bites 20pk | 1 | 4 | 31 | 0 | 4.2 |
| Sainsbury's Sicilian Lemon Muffins Taste the Difference 2pk | 1 | 4 | 90 | 0 | 4.2 |
| Tesco Lemon Loaf Cake | 1 | 4 | 67 | 0 | 4.1 |
| Sainsbury's Small Chocolate Birthday Celebration Cake 550g (Serves 10) | 1 | 4 | 64 | 0 | 4.1 |
| M&S 6 Ultimate Cappuccino Teacakes 180g | 1 | 4 | 34 | 0 | 4.1 |
| Bonne Maman La Madeleine 7pk | 2 | 5 | 172 | 0.5 | 4.1 |
| Bonne Maman Chocolate Coated Sweet Hearts 7pk 175g | 2 | 5 | 76 | 0.5 | 4.1 |
| Mr Kipling Signature Collection Salted Caramel Hot Brownie Puddings 2x105g | 3 | 5 | 95 | 0.67 | 4 |
| Tesco Chocolate Brownie 240g | 1 | 4 | 44 | 0 | 4 |
| M&S Mini Thai Style Fishcakes with a Sweet Chilli Dip | 1 | 4 | 81 | 0 | 4 |
| Mr Kipling Signature Collection 2 Belgian Chocolate Hot Brownie Puddings 2x105g | 2 | 4 | 65 | 0.5 | 4 |
| Mr Kipling Signature Triple Choc Brownie 379g | 1 | 5 | 37 | 1 | 3.9 |
| Mr Kipling Double Chocolate Mini Cake Bites 205g | 1 | 5 | 34 | 1 | 3.9 |
| Tesco Finest Chocolate Orange Cookies 200g | 1 | 5 | 48 | 1 | 3.9 |
| Plant Based by ASDA Merrily Vegan 6 Mince Pies | 1 | 5 | 44 | 1 | 3.9 |
| Bonne Maman Petits Muffins Vanilla 235g | 3 | 5 | 151 | 0.67 | 3.9 |
| McVitie's Jamaica Ginger Pineapple & Coconut Flavour Sticky Pudding Cake | 1 | 4 | 77 | 0 | 3.9 |
| Bonne Maman Petits Muffins Chocolate 235g | 1 | 4 | 59 | 0 | 3.9 |
| Tesco Peanut Cookies 200g | 1 | 4 | 59 | 0 | 3.9 |
| Tesco Finest Coffee & Walnut Cake | 1 | 4 | 130 | 0 | 3.9 |
| M&S 30 Trifle Sponge Fingers 200g | 1 | 4 | 40 | 0 | 3.9 |
| Bonne Maman Brownies Chocolate & Pecan Bonne Maman 175g | 2 | 4 | 94 | 0.5 | 3.9 |
| Mr Kipling Strawberries & Cream Tarts Multipack Snack 4pk | 1 | 5 | 33 | 1 | 3.8 |
| Mr Kipling Chocolate Slice 6pk | 1 | 5 | 43 | 1 | 3.8 |
| Mr Kipling Banana Lunchbox Slices 4pk | 1 | 5 | 32 | 1 | 3.8 |
| Tesco Free From Swirly Chocolate Wafers 108g | 1 | 5 | 66 | 1 | 3.8 |
| Sainsbury's Half Coated Viennese Fingers 120g | 1 | 5 | 32 | 1 | 3.8 |
| Morrisons Jaffa Cakes 24 Pack 300g | 1 | 5 | 40 | 1 | 3.8 |
| Mr Kipling Lemon Fancies Cakes 8pk | 5 | 5 | 234 | 1 | 3.8 |
| Maryland Cookies Double Chocolate Cookies 200g | 2 | 5 | 73 | 1 | 3.8 |
| Cadbury Mini Rolls Chocolate Orange 5pk | 2 | 5 | 115 | 1 | 3.8 |
| Sainsbury's Giraffe Vienna Rolls x4 | 1 | 4 | 35 | 0 | 3.8 |
| Mr Kipling 4 Chocolate and Caramel Layer Cakes | 3 | 5 | 102 | 1 | 3.8 |
| McVitie's Jaffa Original Cake Bar Multipack 5x26.2g | 2 | 5 | 300 | 1 | 3.8 |
| McVitie's Jaffa Cake Bars 10pk | 1 | 5 | 162 | 1 | 3.8 |
| McVitie's Cookies The Chunky One Choc Chip 150g | 1 | 5 | 62 | 1 | 3.8 |
| Mr Kipling Millionaire's Chocolate Caramel Mini Cake Bites 220g | 1 | 5 | 32 | 1 | 3.8 |
| Mr Kipling 5 Double Chocolate Cakes | 1 | 5 | 31 | 1 | 3.8 |
| Cadbury Mini Rolls Chocolate Mint 5pk | 1 | 5 | 38 | 1 | 3.8 |
| Cadbury Milk Chocolate Caramel Mini Rolls Cakes 10pk | 1 | 5 | 30 | 1 | 3.8 |
| Cadbury Festive Cake Bar 5pk | 1 | 5 | 41 | 1 | 3.8 |
| Tesco Finest Free From White Chocolate Cranberry Cookies 150g | 1 | 5 | 36 | 1 | 3.8 |
| Tesco Finest Free From Triple Chocolate Cookies 150g | 1 | 5 | 38 | 1 | 3.8 |
| Tesco 6 Lemon Cake Slices 160g | 1 | 5 | 46 | 1 | 3.8 |
| Sainsbury's Large Chocolate Birthday Celebration Cake 1.28kg (Serves 20) | 1 | 5 | 44 | 1 | 3.8 |
| Sainsbury's Iced Rich Fruit Cake Slices, Taste the Difference x6 285g | 1 | 5 | 43 | 1 | 3.8 |
| M&S Plant Kitchen Double Chocolate Cookies 200g | 1 | 5 | 31 | 1 | 3.8 |
| ASDA Free From Victoria Sponge Cakes | 1 | 5 | 67 | 1 | 3.8 |
| Cadbury Raspberry Mini Roll 5pk | 4 | 5 | 247 | 1 | 3.8 |
| Mr Kipling Lemon Slice 6pk | 3 | 5 | 221 | 1 | 3.7 |
| Mr Kipling Frosty Fancies 8pk | 3 | 5 | 120 | 1 | 3.7 |
| Tesco Oat And Raisin Cookies 5pk | 1 | 4 | 56 | 0 | 3.7 |
| Sainsbury's Triple Berry Hot Cross Buns Taste the Difference x4 280g | 1 | 4 | 159 | 0 | 3.7 |
| Exceptional by ASDA 8 Mini Praline Tarts 184g | 1 | 4 | 153 | 0 | 3.7 |
| Cadbury Creme Egg Cake Bars 5pk | 2 | 5 | 79 | 1 | 3.7 |
| Maryland Caramel Crisp Mini Cookies 6pk 118.8g | 1 | 5 | 30 | 1 | 3.7 |
| Mr Kipling Millionaires Chocolate Caramel Shortcake Mini Cake Bites 254g | 1 | 5 | 36 | 1 | 3.7 |
| Mrs Crimble's 4 Gluten Free Belgian Choc Brownies | 1 | 5 | 43 | 1 | 3.7 |
| Tesco Party Cake Selection 12pk | 1 | 5 | 43 | 1 | 3.7 |
| Tesco Finest Quadruple Chocolate Cookies 200g | 1 | 5 | 46 | 1 | 3.7 |
| Tesco Finest Free From Dark Chocolate Ginger Cookies 150g | 1 | 5 | 45 | 1 | 3.7 |
| Tesco Double Chocolate Mini Muffins 16pk | 1 | 5 | 68 | 1 | 3.7 |
| Tesco Coconut Macaroons 6pk | 1 | 5 | 113 | 1 | 3.7 |
| Tesco Chocolate Chip Mini Muffins 16pk | 1 | 5 | 93 | 1 | 3.7 |
| Stamford Street Co. Birthday Celebration Madeira Cake 895g Serves 14 | 1 | 5 | 62 | 1 | 3.7 |
| Sainsbury's Mini Flapjack Cake Bites x20 | 1 | 5 | 61 | 1 | 3.7 |
| Sainsbury's Lemon Sponge 300g | 1 | 5 | 41 | 1 | 3.7 |
| Sainsbury's Iced Fairy Cakes 6pk | 1 | 5 | 56 | 1 | 3.7 |
| Sainsbury's Free From Shortbread 160g | 1 | 5 | 39 | 1 | 3.7 |
| Sainsbury's Country Cake Slices x6 160g | 1 | 5 | 31 | 1 | 3.7 |
| Sainsbury's Chocolate Cornflake Clusters Cake Bites x15 | 1 | 5 | 49 | 1 | 3.7 |
| Sainsbury's Chocolate Chip Muffins 4pk | 1 | 5 | 150 | 1 | 3.7 |
| Sainsbury's Apricot & Amaretto Stollen Bites, Taste the Difference x9 175g | 1 | 5 | 36 | 1 | 3.7 |
| M&S Milk & Cookies Chocolate Spread 400g | 1 | 5 | 47 | 1 | 3.7 |
| ASDA Lemon 5 Fibre Bars 5x24g | 1 | 5 | 37 | 1 | 3.7 |
| Cadbury Mini Egg Choc Cakes 6pk | 2 | 5 | 94 | 1 | 3.7 |
| McVitie's Hobnobs Choccy Flapjacks 5pk 131.8g | 2 | 5 | 247 | 1 | 3.7 |
| Maryland Cookies S'wich Choc Creme Biscuits 150g | 2 | 5 | 83 | 1 | 3.7 |
| McVitie's The Original Jaffa Cakes 10pk | 2 | 4 | 138 | 1 | 3.6 |
| McVitie's Jaffa Jaffa Cakes Raspberry 10pk | 3 | 5 | 177 | 1 | 3.6 |
| Cadbury Chocolate Mini Roll 5pk | 4 | 5 | 346 | 1 | 3.6 |
| Mr Kipling Breakfast Bakes Chocolate Chip Snack Cakes 4pk | 3 | 5 | 103 | 1 | 3.6 |
| Maryland Chocolate Chip Cookies 200g | 3 | 4 | 173 | 1 | 3.6 |
| Maryland Cookies Chocolate Chip Minis 6 Bags 118.8g | 4 | 5 | 299 | 1 | 3.6 |
| Mr Kipling Chocolate Slice 8pk | 4 | 5 | 261 | 1 | 3.6 |
| Bonne Maman Chocolate Madeleines 210g | 4 | 4 | 201 | 0.75 | 3.6 |
| Mr Kipling Signature Madagascan Vanilla & White Choc Blondie 368g | 3 | 5 | 104 | 1 | 3.6 |
| Cadbury Fudge Chocolate Cake Bars 5pk | 3 | 5 | 127 | 1 | 3.6 |
| McVitie's Original Lyle's Golden Syrup Cake | 1 | 5 | 140 | 1 | 3.6 |
| Mr Kipling Trifle Bakewells 6pk | 1 | 5 | 38 | 1 | 3.6 |
| Mr Kipling Deliciously Good Mini Apple Pie 9pk | 1 | 5 | 30 | 1 | 3.6 |
| Mr Kipling Chocolate Strawberry Mini Cake Bites 205g | 1 | 5 | 34 | 1 | 3.6 |
| Mr Kipling Chocolate Caramel Crispy Mini Cake Bites 186g | 1 | 5 | 36 | 1 | 3.6 |
| Cadbury Caramel Celebration Cake 1058g | 1 | 5 | 33 | 1 | 3.6 |
| Mrs Crimble's 6 Caramel Macaroons 180g | 1 | 5 | 41 | 1 | 3.6 |
| Tesco Finest 12 Meringue Shells | 1 | 5 | 72 | 1 | 3.6 |
| Tesco Coconut & Raspberry Loaf Cake | 1 | 5 | 50 | 1 | 3.6 |
| Tesco Classic Christmas Pudding 100g | 1 | 5 | 46 | 1 | 3.6 |
| Tesco Chocolate Chip Madeleines 400g | 1 | 5 | 41 | 1 | 3.6 |
| Tesco 20 Flapjack Bites | 1 | 5 | 79 | 1 | 3.6 |
| Sainsbury's Zesty Lime Curd Cake Summer Edition, Taste the Difference 410g | 1 | 5 | 122 | 1 | 3.6 |
| Sainsbury's Free From Mince Pies with a Rich Spiced Mincemeat x4 230g | 1 | 5 | 106 | 1 | 3.6 |
| Sainsbury's Free From Chocolate Cake Bars x4 | 1 | 5 | 30 | 1 | 3.6 |
| Sainsbury's Chocolate Chunk & Hazelnut Cookies, Taste the Difference 200g | 1 | 5 | 34 | 1 | 3.6 |
| JUST ESSENTIALS by ASDA 6 Raspberry Flavour Mini Rolls | 1 | 5 | 96 | 1 | 3.6 |
| ASDA Free From 5 Brownie Slices | 1 | 5 | 30 | 1 | 3.6 |
| Mr Kipling Gooey Brownie Bites Double Chocolate 10pk | 4 | 5 | 245 | 1 | 3.6 |
| Cadbury Milk Chocolate Cake Bars 5pk | 4 | 5 | 230 | 1 | 3.6 |
| Mr Kipling Angel Slice 6pk | 3 | 4 | 230 | 1 | 3.5 |
| Mr Kipling Choc Orange Lunchbox Slices 4pk | 2 | 4 | 86 | 1 | 3.5 |
| Mrs Crimble's 4 Gluten Free Bakewell Slices 200g | 5 | 4 | 221 | 0.8 | 3.5 |
| Mr Kipling Battenberg Cake | 5 | 4 | 277 | 1 | 3.5 |
| McVitie's Special Edition 10 Cola Bottle Flavour Jaffa Cakes | 1 | 4 | 143 | 1 | 3.5 |
| McVitie's Digestive Slices Topped with Milk Chocolate 5pk | 1 | 4 | 120 | 1 | 3.5 |
| Mr Kipling Cherry Bakewell Mini Cake Bites 220g | 1 | 4 | 42 | 1 | 3.5 |
| Mr Kipling Caramel Tarts 4pk | 1 | 4 | 31 | 1 | 3.5 |
| Tesco Madeleines 400g | 1 | 4 | 47 | 1 | 3.5 |
| Tesco Happy Birthday Cake | 1 | 4 | 38 | 1 | 3.5 |
| Tesco Finest Free From Millionaire Slices 4pk | 1 | 4 | 39 | 1 | 3.5 |
| Tesco 15 Chocolate Cornflake Clusters | 1 | 4 | 36 | 1 | 3.5 |
| Sainsbury's Short Crust Mince Pies x4 | 1 | 4 | 517 | 1 | 3.5 |
| Sainsbury's Rainbow Cookies 5pk | 1 | 4 | 48 | 1 | 3.5 |
| Sainsbury's Lemon Drizzle Loaf Cake 235g | 1 | 4 | 80 | 1 | 3.5 |
| Sainsbury's Free From Iced Mince Pies with a Rich Spiced Mincemeat 4x225g | 1 | 4 | 30 | 1 | 3.5 |
| Sainsbury's Free From Iced Fruit Cake Slices 210g | 1 | 4 | 35 | 1 | 3.5 |
| Sainsbury's Coconut & Raspberry Cake, Summer Edition, Taste the Difference 510g | 1 | 4 | 53 | 1 | 3.5 |
| Sainsbury's Coconut & Jam Loaf Cake 240g | 1 | 4 | 32 | 1 | 3.5 |
| Sainsbury's Birthday Celebration Chocolate Tray Bake Cake 705g (Serves 15) | 1 | 4 | 33 | 1 | 3.5 |
| Sainsbury's 18 Month Matured Christmas Pudding, Taste the Difference 100g | 1 | 4 | 59 | 1 | 3.5 |
| M&S Extremely Chocolatey Chocolate Party Cubes 705g | 1 | 4 | 33 | 1 | 3.5 |
| ASDA Tempting Rich Fruit Cake 800g | 1 | 4 | 46 | 1 | 3.5 |
| ASDA Tempting Iced Fruit Cake 400g | 1 | 4 | 68 | 1 | 3.5 |
| Mr Kipling Blueberry Breakfast Bakes Snack Cakes 4pk | 2 | 4 | 63 | 1 | 3.5 |
| Mrs Crimble's 6 Gluten Free Chocolate Macaroon 195g | 5 | 4 | 235 | 1 | 3.5 |
| Mr Kipling Gooey Brownie Bites Salted Caramel 10pk | 4 | 4 | 169 | 1 | 3.5 |
| Mr Kipling Chocolate & Fudge Loaf Cake | 4 | 4 | 159 | 1 | 3.5 |
| Cadbury Mini Yule Log 5pk | 3 | 4 | 98 | 1 | 3.5 |
| Mr Kipling French Fancies 8pk | 5 | 4 | 419 | 0.8 | 3.5 |
| Mr Kipling Almond Slices 6pk | 5 | 4 | 291 | 1 | 3.5 |
| Mr Kipling Raspberry Lunchbox Slices 4pk | 3 | 4 | 148 | 1 | 3.5 |
| Mr Kipling Bakewell Slices 6pk | 5 | 4 | 400 | 1 | 3.4 |
| Cadbury Creme Egg Nest Cakes 4pk | 3 | 4 | 96 | 1 | 3.4 |
| Mr Kipling Deliciously Good Chocolate Cake Slices 6pk | 1 | 4 | 47 | 1 | 3.4 |
| Tesco Lemon Swiss Roll .. | 1 | 4 | 49 | 1 | 3.4 |
| Tesco Finest 4 Millionaire Shortbread Slices | 1 | 4 | 52 | 1 | 3.4 |
| Tesco Finest 4 Large Teacakes | 1 | 4 | 128 | 1 | 3.4 |
| Stamford Street Co. Fairy Cakes 12pk | 1 | 4 | 38 | 1 | 3.4 |
| Stamford Street Co. Birthday Celebration Chocolate Cake 897g Serves 14 | 1 | 4 | 41 | 1 | 3.4 |
| Sainsbury's Victoria Sponge Cake, Taste the Difference 345g | 1 | 4 | 201 | 1 | 3.4 |
| Sainsbury's Triple Layer Chocolate Birthday Celebration Cake 1.86kg (Serves 28) | 1 | 4 | 31 | 1 | 3.4 |
| Sainsbury's Triple Belgian Chocolate Cookies, Taste the Difference x4 | 1 | 4 | 136 | 1 | 3.4 |
| Sainsbury's Mini Chocolate Chip Muffins x12 | 1 | 4 | 47 | 1 | 3.4 |
| Sainsbury's Lemon Madeira Loaf Cake 302g | 1 | 4 | 76 | 1 | 3.4 |
| Sainsbury's Colombian Coffee & Walnut Cake, Taste the Difference 400g | 1 | 4 | 142 | 1 | 3.4 |
| Sainsbury's Classic Panettone, Taste the Difference 100g | 1 | 4 | 32 | 1 | 3.4 |
| Sainsbury's Cinnamon Bun Cake, Taste the Difference 345g | 1 | 4 | 90 | 1 | 3.4 |
| M&S Plant Kitchen Cherry Bakewell Cookies 200g | 1 | 4 | 34 | 1 | 3.4 |
| M&S Millionaire Mini Bites 270g | 1 | 4 | 48 | 1 | 3.4 |
| M&S Coconut & Raspberry Loaf 266g | 1 | 4 | 80 | 1 | 3.4 |
| Exceptional by ASDA Lemon Drizzle Cake | 1 | 4 | 52 | 1 | 3.4 |
| Exceptional by ASDA Coffee & Walnut Cake | 1 | 4 | 62 | 1 | 3.4 |
| ASDA Blueberry Muffin Fibre Bars 5x24g | 1 | 4 | 65 | 1 | 3.4 |
| ASDA 12 Jaffa Cakes 150g | 1 | 4 | 94 | 1 | 3.4 |
| McVitie's Digestives Caramel Millionaire Slices 5pk 109.9g | 3 | 4 | 353 | 1 | 3.4 |
| Mr Kipling Birthday Cake Tarts 4pk | 3 | 4 | 104 | 1 | 3.4 |
| Mr Kipling Christmas Slice 6pk | 3 | 4 | 120 | 1 | 3.4 |
| Sainsbury's Oat & Sultana Cookies 200g | 1 | 3 | 37 | 0 | 3.4 |
| Sainsbury's Cherry Madeira Loaf Cake 268g | 1 | 3 | 106 | 0 | 3.4 |
| M&S New York Cheesecake 576g | 1 | 3 | 72 | 0 | 3.4 |
| McVitie's Jamaica Ginger Cake 245g | 4 | 4 | 613 | 1 | 3.4 |
| Cadbury Caramel Cake Bars 5pk | 5 | 4 | 291 | 1 | 3.4 |
| Soreen 5 Strawberry Lunchbox Loaves 150g | 4 | 4 | 224 | 1 | 3.4 |
| Mr Kipling Mini Battenberg Cakes 5pk | 5 | 4 | 389 | 1 | 3.4 |
| Bonne Maman Chocolate Chip Cookies 250g | 1 | 4 | 32 | 1 | 3.4 |
| Mr Kipling 4 Birthday Cake Tarts | 1 | 4 | 39 | 1 | 3.4 |
| Cadbury Caramel Chocolate Celebration Cake | 1 | 4 | 33 | 1 | 3.4 |
| Tesco Finest Meringue Nests 8pk | 1 | 4 | 62 | 1 | 3.4 |
| Tesco Banana Loaf Cake | 1 | 4 | 48 | 1 | 3.4 |
| Sainsbury's Stollen Slices, Taste the Difference x6 200g | 1 | 4 | 98 | 1 | 3.4 |
| Sainsbury's Iced Madeira Loaf Cake 298g | 1 | 4 | 53 | 1 | 3.4 |
| Sainsbury's Iced Fruit Cake 400g | 1 | 4 | 40 | 1 | 3.4 |
| Sainsbury's Free From Ginger Crunch Cookies 150g | 1 | 4 | 36 | 1 | 3.4 |
| Sainsbury's Chocolate Sponge Pudding 100g | 1 | 4 | 57 | 1 | 3.4 |
| Sainsbury's Chocolate Cake, Taste the Difference 395g | 1 | 4 | 155 | 1 | 3.4 |
| Sainsbury's Birthday Celebration Wiggles the Caterpillar Cake 627g (Serves 14) | 1 | 4 | 57 | 1 | 3.4 |
| M&S Pistachio & Almond Cookies 200g | 1 | 4 | 116 | 1 | 3.4 |
| M&S Belgian Chocolate Chunk Cookie Dough 350g | 1 | 4 | 59 | 1 | 3.4 |
| ASDA Iced Madeira Cake | 1 | 4 | 62 | 1 | 3.4 |
| ASDA Free From 4 Mince Pies 220g | 1 | 4 | 40 | 1 | 3.4 |
| ASDA Chocolate Brownie Fibre Bars 5x24g | 1 | 4 | 77 | 1 | 3.4 |
| Mr Kipling Lemon Bakewells | 2 | 4 | 68 | 1 | 3.3 |
| Mrs Crimble's 6 Gluten Free Big Jam Coconut Rings 240g | 3 | 4 | 136 | 1 | 3.3 |
| Mr Kipling Sticky Toffee Loaf Cake | 3 | 4 | 116 | 1 | 3.3 |
| Mr Kipling Strawberries & Cream Tarts 4pk | 3 | 4 | 154 | 0.67 | 3.3 |
| Mr Kipling Reduced Sugar Viennese Whirls Cakes 6pk | 2 | 4 | 86 | 1 | 3.3 |
| Mrs Crimble's Gluten Free Coconut Macaroons 180g | 4 | 4 | 177 | 1 | 3.3 |
| Soreen Lift Bars Blueberry 4pk 168g | 5 | 4 | 536 | 1 | 3.3 |
| McVitie's 10 Hot Honey Flavour Jaffa Cakes | 3 | 4 | 397 | 0.67 | 3.3 |
| Mr Kipling Apple & Blackcurrant Pies 6pk | 5 | 4 | 382 | 1 | 3.3 |
| Soreen Lift Bars Raspberry & Vanilla 4pk 168g | 5 | 4 | 457 | 1 | 3.3 |
| Mr Kipling Victoria Cake Slices 6pk | 3 | 4 | 100 | 1 | 3.3 |
| Mr Kipling Caramelised Biscuit Viennese Whirls Cakes 6pk | 2 | 4 | 74 | 1 | 3.3 |
| Cadbury Crunchie Celebration Cake | 2 | 4 | 75 | 1 | 3.3 |
| Mr Kipling Viennese Whirls 6pk | 5 | 4 | 456 | 1 | 3.3 |
| Cadbury 4 Mini Eggs Nest Cakes | 2 | 4 | 78 | 1 | 3.3 |
| Mr Kipling All Butter Mince Pies 4pk | 3 | 4 | 187 | 1 | 3.3 |
| Cadbury Chocolate Cookie Mix 265g | 3 | 4 | 157 | 1 | 3.3 |
| McVitie's Jaffa Cakes Original Jaffa Jonuts Biscuits Multipack 4x43g | 3 | 4 | 448 | 1 | 3.3 |
| Cadbury Crunchie Cake Bars 5pk | 3 | 4 | 156 | 1 | 3.3 |
| Maryland Cookies Minis Double Chocolate Chip 6pk 118.8g | 3 | 4 | 244 | 1 | 3.3 |
| Bonne Maman Petit Chocolate Marble Cakes 300g | 1 | 4 | 48 | 1 | 3.3 |
| Tesco Free From Chocolate Sponge 115g | 1 | 4 | 37 | 1 | 3.3 |
| Tesco Free From Chocolate Digestives 200g | 1 | 4 | 42 | 1 | 3.3 |
| Tesco Finest Triple Chocolate Cookie 4pk | 1 | 4 | 58 | 1 | 3.3 |
| Tesco Finest Raspberry & White Chocolate Cookies 4pk | 1 | 4 | 45 | 1 | 3.3 |
| Tesco Chocolate Mega Loaf | 1 | 4 | 67 | 1 | 3.3 |
| Tesco Chocolate Brownie Bites 20pk | 1 | 4 | 58 | 1 | 3.3 |
| Tesco Almond Fingers 5pk | 1 | 4 | 72 | 1 | 3.3 |
| Sainsbury's Madeira Loaf Cake 275g | 1 | 4 | 83 | 1 | 3.3 |
| Sainsbury's Chocolate Mini Rolls Cakes x10 | 1 | 4 | 53 | 1 | 3.3 |
| Exceptional by ASDA Chocolate Fudge Cake | 1 | 4 | 61 | 1 | 3.3 |
| Exceptional by ASDA Apple & Blackcurrant Crumble Cake | 1 | 4 | 45 | 1 | 3.3 |
| ASDA 6 Tasty Iced Mince Pies | 1 | 4 | 118 | 1 | 3.3 |
| ASDA 5 Cranberry & white Chocolate Chip Cookies | 1 | 4 | 41 | 1 | 3.3 |
| Mr Kipling Cherry Bakewells 6pk | 5 | 4 | 528 | 1 | 3.3 |
| Mr Kipling Lunchbox Banana Cake Slices 4pk | 2 | 4 | 131 | 1 | 3.2 |
| Mr Kipling 30% Less Sugar Bramley Apple Pies 6pk | 5 | 4 | 305 | 1 | 3.2 |
| Mr Kipling Manor House Cake | 4 | 4 | 218 | 1 | 3.2 |
| Mr Kipling Country Slices 6pk | 5 | 4 | 312 | 1 | 3.2 |
| Tesco Christmas Pudding 400g | 1 | 4 | 32 | 1 | 3.2 |
| Tesco Chocolate Chip Cookies 250g | 1 | 4 | 38 | 1 | 3.2 |
| Sainsbury's White Chocolate Birthday Celebration Cake 839g (Serves 12) | 1 | 4 | 33 | 1 | 3.2 |
| Sainsbury's Strawberry & Clotted Cream Cake, Taste the Difference 470g | 1 | 4 | 52 | 1 | 3.2 |
| Sainsbury's Genoa Loaf Cake 320g | 1 | 4 | 125 | 1 | 3.2 |
| Sainsbury's Cappuccino Coffee Sponge Swiss Roll Cake, Taste the Difference 235g | 1 | 4 | 49 | 1 | 3.2 |
| M&S Gastropub 2 Classic Vanilla Cheesecakes Dessert 176g | 1 | 4 | 48 | 1 | 3.2 |
| ASDA Free From 4 Chocolate Cake Bars | 1 | 4 | 39 | 1 | 3.2 |
| Mr Kipling Lemon & Raspberry Mini Batts | 2 | 4 | 62 | 1 | 3.2 |
| Mr Kipling Fruit Pie Selection 6pk | 4 | 4 | 236 | 1 | 3.2 |
| Mr Kipling Strawberries & Cream Fancies 8pk | 3 | 4 | 158 | 1 | 3.1 |
| Bonne Maman Blueberry Muffin 235g | 2 | 4 | 86 | 1 | 3.1 |
| Mr Kipling Deliciously Good Angel Cake Slices 6pk | 3 | 4 | 139 | 1 | 3.1 |
| McVitie's Jaffa Cakes Mango 10 Cakes | 1 | 4 | 53 | 1 | 3.1 |
| Tesco Millionaire Bites 22pk | 1 | 4 | 58 | 1 | 3.1 |
| Tesco Free From Jam Tarts 6pk | 1 | 4 | 38 | 1 | 3.1 |
| Tesco Double Chocolate Swiss Roll | 1 | 4 | 46 | 1 | 3.1 |
| Tesco Double Chocolate Cookies 5pk | 1 | 4 | 46 | 1 | 3.1 |
| Tesco 6 Angel Cake Slices 160g | 1 | 4 | 38 | 1 | 3.1 |
| Sainsbury's Triple Chocolate Muffins Taste the Difference 2pk | 1 | 4 | 54 | 1 | 3.1 |
| Sainsbury's Dark Chocolate & Ginger Cookies Taste the Difference 200g | 1 | 4 | 34 | 1 | 3.1 |
| Sainsbury's Christmas Pudding 400g | 1 | 4 | 36 | 1 | 3.1 |
| Sainsbury's Christmas Pudding 100g | 1 | 4 | 36 | 1 | 3.1 |
| Sainsbury's Chocolate Yule Log 240g | 1 | 4 | 60 | 1 | 3.1 |
| Sainsbury's Chocolate Swiss Roll Cake, Taste the Difference 235g | 1 | 4 | 34 | 1 | 3.1 |
| Sainsbury's Carrot Cake, Taste the Difference 395g | 1 | 4 | 111 | 1 | 3.1 |
| Sainsbury's Blueberry Cheesecake Cake, 400g | 1 | 4 | 31 | 1 | 3.1 |
| Sainsbury's Birthday Celebration Rainbow Layer Cake, Taste the Difference 685g (Serves 10) | 1 | 4 | 32 | 1 | 3.1 |
| Sainsbury's Birthday Celebration Loaded Lemon Cake Taste the Difference 905g Serves 14 | 1 | 4 | 37 | 1 | 3.1 |
| M&S Honey & Blackcurrant Cake 400g | 1 | 4 | 30 | 1 | 3.1 |
| M&S Fruity Flapjack Cookies 200g | 1 | 4 | 36 | 1 | 3.1 |
| M&S Double Chocolate Mini Bites 295g | 1 | 4 | 44 | 1 | 3.1 |
| M&S 8 Ultimate Salted Caramel Teacakes 240g | 1 | 4 | 46 | 1 | 3.1 |
| ASDA Extra Special Baked New York Cheesecake 475g | 1 | 4 | 82 | 1 | 3.1 |
| Mr Kipling Apple & Blackcurrant Pie 30% Less Sugar 6pk | 2 | 4 | 148 | 1 | 3.1 |
| Mr Kipling Bramley Apple Pies 6pk | 5 | 4 | 517 | 1 | 3.1 |
| Cadbury Dairy Milk Caramel Layer Cake | 3 | 4 | 144 | 1 | 3.1 |
| Cadbury Crunchy Melts Chocolate Centre Chocolate Chip Cookies 156g | 2 | 4 | 117 | 1 | 3.1 |
| McVitie's The Original Jaffa Cakes Triple Pack 33pk | 1 | 4 | 32 | 1 | 3 |
| McVitie's Jaffa Cakes Twinpack 20pk | 1 | 4 | 40 | 1 | 3 |
| Tesco Spiced Stem Ginger 10 Cookies 200g | 1 | 4 | 72 | 1 | 3 |
| Tesco Iced Madeira Cake | 1 | 4 | 77 | 1 | 3 |
| Sainsbury's Raspberry Swiss Roll Cake, Taste the Difference 268g | 1 | 4 | 35 | 1 | 3 |
| Sainsbury's Raspberry Swiss Roll Cake 190g | 1 | 4 | 52 | 1 | 3 |
| Sainsbury's Fig Rolls 200g | 1 | 4 | 81 | 1 | 3 |
| Sainsbury's Birthday Celebration Madeira Tray Bake Cake 645g (Serves 15) | 1 | 4 | 38 | 1 | 3 |
| Sainsbury's Birthday Celebration Decorate Your Own Cake 905g (Serves 14) | 1 | 4 | 37 | 1 | 3 |
| M&S Salted Caramel Millionaire's Shortbread 4pk | 1 | 4 | 45 | 1 | 3 |
| Exceptional by ASDA 4 Frangipane & Amaretto Mince Pies | 1 | 4 | 33 | 1 | 3 |
| ASDA Double Chocolate Loaf Cake | 1 | 4 | 126 | 1 | 3 |
| Mr Kipling Snowflake Mince Pies 6pk | 4 | 4 | 390 | 1 | 3 |
| Cadbury Mini Eggs Chocolate Gateau | 1 | 4 | 34 | 1 | 3 |
| Tesco Finest Mince Pies 6 Pack | 1 | 4 | 244 | 1 | 3 |
| Sainsbury's Walnut Loaf Cake 306g | 1 | 4 | 119 | 1 | 3 |
| Sainsbury's Tiramisu Loaf Cake Taste the Difference 285g | 1 | 4 | 33 | 1 | 3 |
| Sainsbury's Happy Birthday Celebration Madeira Cake 1208g Serves 18 | 1 | 4 | 49 | 1 | 3 |
| Sainsbury's Brownie Cake Slices x4 | 1 | 4 | 35 | 1 | 3 |
| M&S Lemon Curd Sponge Roll 250g | 1 | 4 | 67 | 1 | 3 |
| ASDA Vanilla Party Cake | 1 | 4 | 48 | 1 | 3 |
| Mrs Crimble's Classic Madeleine 180g | 1 | 4 | 53 | 1 | 2.9 |
| Tesco Free From Stem Ginger Cookie 150g | 1 | 4 | 66 | 1 | 2.9 |
| Tesco Finest Chocolate Cake 6 Servings | 1 | 4 | 123 | 1 | 2.9 |
| Tesco Finest Carrot Cake | 1 | 4 | 65 | 1 | 2.9 |
| Tesco Chunky Chocolate 10 Cookies 200g | 1 | 4 | 71 | 1 | 2.9 |
| Stamford Street Co. Strawberry & Vanilla Swiss Roll Cake 365g | 1 | 4 | 38 | 1 | 2.9 |
| Sainsbury's Lemon Drizzle Cake, Taste the Difference 405g | 1 | 4 | 176 | 1 | 2.9 |
| M&S Mini Victoria Sandwich Cakes 4pk | 1 | 4 | 62 | 1 | 2.9 |
| M&S I Carrot Wait to Eat You Cupcakes 164g | 1 | 4 | 44 | 1 | 2.9 |
| M&S Apricot Sponge Roll 245g | 1 | 4 | 47 | 1 | 2.9 |
| Cadbury Flake Cake | 3 | 4 | 162 | 1 | 2.9 |
| Tesco Strawberry Jam Victoria Sponge 360g | 1 | 4 | 89 | 1 | 2.8 |
| Tesco Strawberry & Cream Swiss Roll | 1 | 4 | 51 | 1 | 2.8 |
| Tesco Stars Party Cake | 1 | 4 | 32 | 1 | 2.8 |
| Tesco Free From Chocolate Chip Cookie Dairy Free 145g | 1 | 4 | 44 | 1 | 2.8 |
| Stamford Street Co. Chocolate & Vanilla Swiss Roll Cake 365g | 1 | 4 | 48 | 1 | 2.8 |
| Sainsbury's Free From Chocolate Chip Cookies 150g | 1 | 4 | 53 | 1 | 2.8 |
| Sainsbury's Birthday Celebration Madeira Party Cake 880g (Serves 14) | 1 | 4 | 37 | 1 | 2.8 |
| Sainsbury's Bakewell Loaf Cake Taste the Difference | 1 | 4 | 40 | 1 | 2.8 |
| Sainsbury's Angel Cake 250g | 1 | 4 | 97 | 1 | 2.8 |
| M&S Very Berry Cheesecake Slices 2x96g | 1 | 4 | 47 | 1 | 2.8 |
| M&S Chocolate & Coconut Lamingtons 214g | 1 | 4 | 33 | 1 | 2.8 |
| ASDA Mega Chocolate Celebration Cake | 1 | 4 | 120 | 1 | 2.8 |
| Tesco Sultana & Oat Cookies 200g | 1 | 3 | 87 | 1 | 2.7 |
| Tesco Fuzzy Caterpillar Cake | 1 | 3 | 32 | 1 | 2.7 |
| Sainsbury's Iced Coffee Loaf Cake 293g | 1 | 3 | 60 | 1 | 2.7 |
| M&S Handcrafted Eccles Cakes 2pk | 1 | 3 | 83 | 1 | 2.7 |
| Exceptional by ASDA Victoria Sponge Cake | 1 | 3 | 50 | 1 | 2.7 |
| M&S Melt in the Middle Cod Fillet Fishcakes 290g | 1 | 3 | 69 | 1 | 2.6 |
| M&S Fondant Fancies 8pk | 1 | 3 | 38 | 1 | 2.6 |
| JUST ESSENTIALS by ASDA Chocolate Chip Cookies 250g | 1 | 3 | 97 | 1 | 2.6 |
| Exceptional by ASDA 6 Luxury Mince Pies | 1 | 3 | 80 | 1 | 2.6 |
| Exceptional by ASDA 4 Brown Butter Flavour & Rum Mince Pies | 1 | 3 | 44 | 1 | 2.6 |
| ASDA Milk Chocolate Loaf Cake | 1 | 3 | 78 | 1 | 2.6 |
| ASDA Giant Chocolate Chip Cookie | 1 | 3 | 80 | 1 | 2.6 |
| Tesco Finest Free From Chocolate Cake | 1 | 3 | 42 | 1 | 2.6 |
| M&S Victoria Sandwich Cake 460g | 1 | 3 | 87 | 1 | 2.6 |
| M&S Salted Caramel Cheesecake 560g | 1 | 3 | 58 | 1 | 2.6 |
| M&S Plant Kitchen Salted Caramel Cookie Dough 204g | 1 | 3 | 41 | 1 | 2.6 |
| M&S New York Cheesecake Slices 2x96g | 1 | 3 | 78 | 1 | 2.6 |
| M&S Lightly Spiced Carrot Cake 410g | 1 | 3 | 100 | 1 | 2.6 |
| M&S Collection 5 Stollen Slices | 1 | 3 | 59 | 1 | 2.6 |
| ASDA Madeira Loaf Cake | 1 | 3 | 70 | 1 | 2.6 |
| ASDA Free From 5 Millionaires' Shortcake Squares | 1 | 3 | 54 | 1 | 2.6 |
| ASDA 6 Double Chocolate Muffins | 1 | 3 | 48 | 1 | 2.6 |
| Tesco White Chocolate Cookies 5pk | 1 | 3 | 62 | 1 | 2.5 |
| Tesco Genoa Cake | 1 | 3 | 97 | 1 | 2.5 |
| Tesco Free From 4 Mince Pies 220g | 1 | 3 | 42 | 1 | 2.5 |
| Tesco Finest Lemon Drizzle Cake | 1 | 3 | 88 | 1 | 2.5 |
| Sainsbury's Cherry Bakewells Cake Tarts x6 | 1 | 3 | 55 | 1 | 2.5 |
| M&S Pistachio & Honey Baklava 8pk | 1 | 3 | 34 | 1 | 2.5 |
| Exceptional by ASDA Carrot Cake | 1 | 3 | 67 | 1 | 2.5 |
| ASDA Baker's Selection Chocolate Chip Muffins | 1 | 3 | 88 | 1 | 2.5 |
| Tesco Free From Shortbread 160g | 1 | 3 | 66 | 1 | 2.4 |
| Tesco Free From Cherry Bakewell Tarts 4pk | 1 | 3 | 60 | 1 | 2.4 |
| Sainsbury's Salt & Vinegar Corn & Rice Cakes 130g | 1 | 3 | 32 | 1 | 2.4 |
| M&S Iced All Butter Classic Angel Cake | 1 | 3 | 52 | 1 | 2.4 |
| M&S 6 Ultimate Rhubarb Teacakes 180g | 1 | 3 | 34 | 1 | 2.4 |
| Exceptional by ASDA Hand Finished Red Velvet Cake | 1 | 3 | 35 | 1 | 2.4 |
| Exceptional by ASDA All-Butter 4 Mince Pies | 1 | 3 | 47 | 1 | 2.4 |
| ASDA Chocolate Celebration Cake | 1 | 3 | 33 | 1 | 2.4 |
| Tesco Angel Layer Cake | 1 | 3 | 69 | 1 | 2.3 |
| Tesco Finest 4 Caramelised Biscuit & White Chocolate Cookies | 1 | 3 | 41 | 1 | 2.2 |
| Tesco Cookies & Cream Cake | 1 | 3 | 50 | 1 | 2.2 |
| Sainsbury's Mince Pies, Taste the Difference x6 325g | 1 | 3 | 43 | 1 | 2.2 |
| ASDA Extra Special 8 Black Forest Cookies 200g | 1 | 3 | 32 | 1 | 2.2 |
| ASDA Cookies & Cream Celebration Cake | 1 | 3 | 40 | 1 | 2.2 |
| Tesco Walnut Cake | 1 | 2 | 109 | 0 | 2.2 |
| Tesco Milk Chocolate Cookie 5pk | 1 | 3 | 69 | 1 | 2.2 |
| Tesco Madeira Cake | 1 | 3 | 71 | 1 | 2.2 |
| Tesco Finest Free From Victoria Sponge Cake | 1 | 3 | 36 | 1 | 2.2 |
| Tesco Finest Free From Belgian Chocolate Chunk Shortbread 150g | 1 | 3 | 32 | 1 | 2.2 |
| Sainsbury's Mince Pies x6 320g | 1 | 3 | 111 | 1 | 2.2 |
| Tesco Finest 4 Crumble Topped Mince Pies | 1 | 3 | 78 | 1 | 2.1 |
| Tesco Finest Victoria Sponge Cake | 1 | 2 | 67 | 1 | 1.9 |
| Tesco Cherry Madeira Cake | 1 | 2 | 75 | 1 | 1.8 |
| Tesco Iced Coffee Cake | 1 | 2 | 86 | 1 | 1.8 |
| Tesco Finest Iced Rich Fruit Cake 150g | 1 | 2 | 30 | 1 | 1.3 |
| Total | 751 | 4 | 49409 | 0.86 | 3.3 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating