Why you can trust these reports to be the best source of UK supermarket shopper opinion
CheckoutSmart Reviews Reporting brings together up-to-date product review data from the Top 6 UK supermarket retailers: Tesco, ASDA, Sainsbury's, Morrisons, Ocado and Waitrose.
This is the only publicly available grocery review dataset in which ratings and reviews from all six retailers are combined under a single product hierarchy. That means shoppers, brands and category teams can compare products consistently by Category, by Brand within Category and by SKU within Brand.
Because the report combines recent supermarket review data at this scale, the average ratings shown here represent one of the largest and most authoritative views of UK shopper feedback available for grocery products. It shows what real shoppers are saying across the major supermarkets, not just on one retailer's site. The data is updated monthly.
This helps make the report useful not only for comparing average ratings, but also for understanding whether the latest visible reviews still give shoppers a fair and up-to-date picture of each product.
CheckoutSmart Reviews Reporting
Category SKU Report
Misc
Nov 2026
| Product | No. of retailers |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Fred & Flo Baby Bedtime Bath 500ml | 1 | 5 | 38 | 0 | 4.8 |
| MAM Easy Start Anti-Colic Bottle 0+ Months | 1 | 5 | 194 | 0 | 4.8 |
| Aveeno Skin Relief Restore & Protect Hand Cream | 1 | 5 | 284 | 0 | 4.7 |
| Aveeno Baby Daily Care Hair and Body Wash | 1 | 5 | 39 | 0 | 4.7 |
| MAM Easy Start 3 Anti-Colic 0+ Months | 1 | 5 | 111 | 0 | 4.7 |
| Aveeno Kids Face & Body Moisturising Lotion | 4 | 5 | 1355 | 0.25 | 4.5 |
| Aveeno Baby Daily Care Moisturising Lotion | 2 | 4 | 1199 | 0 | 4.5 |
| Fred & Flo Cotton Buds 300pk | 1 | 4 | 49 | 0 | 4.4 |
| Fred & Flo Baby Shampoo 500ml | 1 | 4 | 30 | 0 | 4.4 |
| Fred & Flo Baby Lotion 500ml | 1 | 4 | 41 | 0 | 4.4 |
| Johnson's Baby Oil | 7 | 5 | 3041 | 0.43 | 4.4 |
| MAM Anti Colic Easy Start 160ml Bottle | 2 | 5 | 835 | 0.5 | 4.3 |
| MAM Easy Start Anti-Colic Bottle 3x160ml | 2 | 5 | 840 | 0.5 | 4.3 |
| Fred & Flo 150 Nappy Bags | 1 | 4 | 86 | 0 | 4.3 |
| MAM Anti-Colic 2+ Months | 2 | 5 | 730 | 0.5 | 4.3 |
| Fred & Flo Cotton Wool Square Pads 50pk | 1 | 4 | 63 | 0 | 4.2 |
| Fred & Flo Cotton Buds 60pk | 1 | 4 | 32 | 0 | 4.2 |
| Johnson's Baby Bath | 3 | 4 | 398 | 0 | 4.2 |
| MAM Easy Start Anti-Colic 160ml Bottle - 2pk | 3 | 5 | 1295 | 0.67 | 4.2 |
| Johnson's Baby Soothing Vapour Bath 300ml | 2 | 5 | 682 | 0.5 | 4.1 |
| Aveeno Baby Nappy Cream | 4 | 5 | 1527 | 0.75 | 4.1 |
| Johnson's Baby Top-To-Toe Wash Eco Refill Pack | 1 | 5 | 137 | 1 | 3.9 |
| MAM Milk Powder Box Blue | 1 | 5 | 67 | 1 | 3.9 |
| Johnson's Baby Shampoo Eco Refill Pack | 1 | 5 | 130 | 1 | 3.8 |
| Johnson's Baby Powder | 3 | 5 | 1511 | 1 | 3.8 |
| MAM Silicone Cross Cut Bottle Teats 6+ Months | 2 | 5 | 123 | 1 | 3.8 |
| MAM Easy Start Anti-Colic Bottle 2+ Months | 2 | 5 | 1048 | 1 | 3.8 |
| MAM Easy Start Anti-Colic 130ml Newborn Bottle - 1pk | 3 | 5 | 1587 | 1 | 3.8 |
| MAM Easy Start Anti-Colic 260ml Bottle - 3pk Colours May Vary | 2 | 5 | 989 | 1 | 3.8 |
| MAM Easy Start Anti-Colic 260ml Bottle - 2pk | 2 | 5 | 1158 | 1 | 3.8 |
| MAM Silicone Bottle Teats Slow Flow 0+ Months Level 1 | 3 | 5 | 218 | 1 | 3.8 |
| MAM Anti Colic Easy Start 260ml Bottle | 3 | 5 | 1294 | 1 | 3.8 |
| MAM Milk Powder Box Unisex | 2 | 5 | 186 | 1 | 3.8 |
| Aveeno Baby Baby Soothing Oat Bath Soak | 1 | 5 | 214 | 1 | 3.8 |
| Fred & Flo Sterilising Tablets 56pk | 1 | 5 | 30 | 1 | 3.8 |
| Fred & Flo Baby Head To Toe Wash 500ml | 1 | 5 | 41 | 1 | 3.8 |
| Fred & Flo Baby Bath 500ml | 1 | 5 | 33 | 1 | 3.8 |
| Fred & Flo 2pk Cotbed Fitted Sheets White | 1 | 5 | 110 | 1 | 3.8 |
| MAM Feed & Soothe Set | 1 | 5 | 96 | 1 | 3.8 |
| MAM 2 Nipple Shields Small | 1 | 5 | 33 | 1 | 3.8 |
| Raid Ant & Insect Killer Powder 250g | 3 | 5 | 157 | 1 | 3.7 |
| Aveeno Baby Dermexa Good Night Emollient Balm 75ml | 2 | 5 | 424 | 1 | 3.7 |
| Johnson's Baby Essentials Powder 400g | 1 | 5 | 67 | 1 | 3.7 |
| MAM Soother Clip Double Pack - Unisex | 1 | 5 | 58 | 1 | 3.7 |
| MAM Feel Good Glass Bottle 260ml - 1pk Unisex | 1 | 5 | 123 | 1 | 3.7 |
| MAM Feel Good Glass Bottle 170ml - 1pk Unisex | 1 | 5 | 124 | 1 | 3.7 |
| MAM Electric Steriliser & Express Bottle Warmer | 1 | 5 | 43 | 1 | 3.7 |
| MAM Easy Active Baby Bottle 4+ Months | 1 | 5 | 124 | 1 | 3.7 |
| MAM Easy Active 330ml Baby Bottle - 1pk | 2 | 5 | 253 | 1 | 3.7 |
| Raid Ant & Cockroach Insect Killer Aerosol Spray 300ml | 2 | 5 | 120 | 1 | 3.7 |
| MAM Silicone Bottle Teats Medium Flow 2+ Months Level 2 | 3 | 5 | 179 | 1 | 3.7 |
| Fred & Flo Cotton Wool Pleat 200g | 1 | 4 | 31 | 0 | 3.6 |
| MAM Easy Active 330ml Bottle - Grey | 1 | 5 | 132 | 1 | 3.6 |
| Raid Ant Bait | 1 | 5 | 49 | 1 | 3.6 |
| MAM Clip It 0+ Months | 2 | 4 | 87 | 1 | 3.6 |
| Johnson's Baby Shampoo | 1 | 4 | 50 | 1 | 3.4 |
| MAM Manual Breast Pump | 2 | 4 | 98 | 1 | 3.3 |
| Raid Rapid Action Wasp Mosquito & Fly Killer Aerosol Spray 300ml | 4 | 4 | 562 | 0.75 | 3.3 |
| MAM Silicone Bottle Teats Fast Flow 4+ Months Level 3 | 3 | 4 | 296 | 1 | 3.1 |
| Raid Wasp Mosquito & Fly Killer Eucalyptus Aerosol Spray 300ml | 4 | 3 | 145 | 1 | 2.4 |
| Total | 166 | 4 | 34021 | 0.72 | 3.8 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating