CheckoutSmart Reviews Reporting
Category Brand Report
Toiletries
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| TENA | 84 | 4.7 | 49826 | 0.238 | 4.5 |
| Impulse | 24 | 4.5 | 3885 | 0.375 | 4.2 |
| Wilkinson Sword | 52 | 4.5 | 32755 | 0.558 | 4.1 |
| Bodyform | 35 | 4.7 | 12473 | 0.714 | 4.1 |
| Fussy | 15 | 4.7 | 1087 | 0.667 | 4.1 |
| Tampax | 52 | 4.4 | 195882 | 0.635 | 4 |
| Mitchum | 15 | 4.2 | 2331 | 0.467 | 4 |
| Always | 199 | 4.4 | 363951 | 0.734 | 4 |
| Rock Face | 21 | 4.5 | 2881 | 0.619 | 4 |
| Harry's | 37 | 4.6 | 6512 | 0.784 | 4 |
| Dove | 210 | 4.7 | 20044 | 0.852 | 3.9 |
| Colgate | 18 | 4.4 | 51354 | 0.778 | 3.9 |
| Philips | 14 | 4.3 | 5199 | 0.571 | 3.8 |
| Femfresh | 19 | 4.8 | 2181 | 1 | 3.8 |
| Sure | 190 | 4.6 | 34852 | 0.926 | 3.8 |
| Gillette | 204 | 4.6 | 701359 | 0.892 | 3.8 |
| Lynx | 150 | 4.6 | 20594 | 0.96 | 3.8 |
| Nivea | 119 | 4.5 | 21967 | 0.857 | 3.7 |
| Johnson's | 57 | 4.5 | 29463 | 0.842 | 3.7 |
| L'Oreal | 59 | 4.6 | 9502 | 0.983 | 3.7 |
| Bulldog | 47 | 4.6 | 5250 | 1 | 3.7 |
| Sanex | 50 | 4.5 | 5770 | 0.94 | 3.6 |
| FLO | 12 | 4.6 | 469 | 1 | 3.6 |
| TOTM | 10 | 4.1 | 1343 | 1 | 3.6 |
| INEOS | 11 | 4.1 | 653 | 1 | 3.4 |
| BIC | 10 | 4.2 | 501 | 1 | 3.4 |
| Own Label | 66 | 4 | 5007 | 0.818 | 3.2 |
| Total | 1780 | 4.5 | 1587091 | 0.786 | 3.8 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating