CheckoutSmart Reviews Reporting
Category Brand Report
Toiletries
Apr 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| TENA | 77 | 4.7 | 40584 | 0.247 | 4.6 |
| Rock Face | 20 | 4.6 | 2832 | 0.45 | 4.2 |
| Wilkinson Sword | 48 | 4.5 | 32393 | 0.563 | 4.2 |
| Impulse | 20 | 4.5 | 2760 | 0.45 | 4.2 |
| Tampax | 38 | 4.3 | 142090 | 0.526 | 4.2 |
| Colgate | 25 | 4.3 | 53444 | 0.56 | 4.1 |
| Bodyform | 39 | 4.7 | 13987 | 0.718 | 4.1 |
| Mitchum | 15 | 4.2 | 2307 | 0.467 | 4.1 |
| Always | 166 | 4.4 | 328233 | 0.675 | 4.1 |
| Harry's | 31 | 4.6 | 4711 | 0.839 | 3.9 |
| Fussy | 11 | 4.6 | 906 | 0.818 | 3.9 |
| Dove | 183 | 4.7 | 17720 | 0.913 | 3.8 |
| Gillette | 181 | 4.6 | 786871 | 0.862 | 3.8 |
| Femfresh | 19 | 4.8 | 2180 | 1 | 3.8 |
| Sure | 171 | 4.6 | 28374 | 0.93 | 3.8 |
| Johnson's | 47 | 4.5 | 22865 | 0.766 | 3.8 |
| Nivea | 98 | 4.5 | 18619 | 0.806 | 3.8 |
| Lynx | 145 | 4.6 | 20369 | 0.993 | 3.7 |
| L'Oreal | 57 | 4.6 | 8826 | 0.947 | 3.7 |
| FLO | 12 | 4.6 | 468 | 0.917 | 3.7 |
| Bulldog | 47 | 4.6 | 5250 | 1 | 3.7 |
| Sanex | 49 | 4.5 | 5689 | 0.918 | 3.7 |
| TOTM | 10 | 4.1 | 1342 | 1 | 3.6 |
| Philips | 10 | 4.3 | 3252 | 0.9 | 3.6 |
| Own Label | 65 | 4 | 4892 | 0.815 | 3.2 |
| Total | 1584 | 4.5 | 1550964 | 0.763 | 3.9 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating