CheckoutSmart Reviews Reporting
Category Brand Report
Shampoo and Conditioner
Apr 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Bed Head by TIGI | 20 | 4.6 | 5745 | 0.3 | 4.3 |
| Batiste | 31 | 4.6 | 123146 | 0.258 | 4.3 |
| OGX | 29 | 4.5 | 102850 | 0.483 | 4.2 |
| Aveeno | 13 | 4.7 | 2672 | 0.769 | 4.1 |
| Neutrogena | 10 | 4.5 | 2216 | 0.6 | 4 |
| Aussie | 117 | 4.7 | 91362 | 0.829 | 3.9 |
| Herbal Essences | 52 | 4.7 | 68991 | 0.788 | 3.9 |
| Garnier | 77 | 4.7 | 34966 | 0.831 | 3.9 |
| Sanex | 31 | 4.6 | 15125 | 0.839 | 3.9 |
| Noughty | 22 | 4.7 | 10800 | 0.909 | 3.9 |
| Charles Worthington | 18 | 4.8 | 3077 | 0.944 | 3.9 |
| John Frieda | 105 | 4.5 | 24190 | 0.762 | 3.8 |
| L'Oreal | 117 | 4.6 | 20209 | 0.889 | 3.8 |
| Pantene | 85 | 4.6 | 19541 | 0.906 | 3.7 |
| TRESemme | 92 | 4.6 | 20647 | 0.924 | 3.7 |
| Head & Shoulders | 108 | 4.6 | 69291 | 0.954 | 3.7 |
| Dove | 23 | 4.6 | 2194 | 1 | 3.7 |
| MONDAY | 18 | 4.4 | 4083 | 1 | 3.5 |
| Klorane | 17 | 4.4 | 1735 | 1 | 3.5 |
| Alberto Balsam | 11 | 4.3 | 1133 | 1 | 3.5 |
| Total | 996 | 4.6 | 623973 | 0.799 | 3.9 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating