CheckoutSmart Reviews Reporting
Category Brand Report
Shampoo and Conditioner
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Bed Head by TIGI | 22 | 4.6 | 6120 | 0.318 | 4.2 |
| Batiste | 40 | 4.6 | 126016 | 0.225 | 4.2 |
| Neutrogena | 11 | 4.5 | 2817 | 0.364 | 4.2 |
| OGX | 29 | 4.5 | 102891 | 0.517 | 4.1 |
| Aussie | 122 | 4.7 | 102886 | 0.811 | 3.9 |
| Herbal Essences | 58 | 4.7 | 75514 | 0.81 | 3.9 |
| Garnier | 91 | 4.7 | 40025 | 0.846 | 3.9 |
| Sanex | 31 | 4.6 | 15133 | 0.903 | 3.8 |
| Charles Worthington | 18 | 4.8 | 3078 | 1 | 3.8 |
| Noughty | 22 | 4.7 | 10800 | 1 | 3.8 |
| John Frieda | 111 | 4.5 | 31727 | 0.784 | 3.8 |
| L'Oreal | 131 | 4.6 | 24528 | 0.908 | 3.8 |
| Dove | 26 | 4.6 | 2275 | 0.923 | 3.8 |
| TRESemme | 97 | 4.6 | 22562 | 0.887 | 3.7 |
| Head & Shoulders | 124 | 4.6 | 82910 | 0.944 | 3.7 |
| Pantene | 90 | 4.6 | 23991 | 0.944 | 3.7 |
| MONDAY | 27 | 4.4 | 6929 | 0.852 | 3.6 |
| Klorane | 17 | 4.4 | 1735 | 1 | 3.5 |
| Alberto Balsam | 11 | 4.3 | 1133 | 1 | 3.5 |
| Total | 1078 | 4.6 | 683070 | 0.791 | 3.8 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating