CheckoutSmart Reviews Reporting
Category Brand Report
Laundry
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Fairy | 54 | 4.7 | 63644 | 0.519 | 4.3 |
| Surf | 50 | 4.7 | 9655 | 0.68 | 4.1 |
| Lenor | 101 | 4.7 | 155571 | 0.703 | 4.1 |
| Bold | 36 | 4.8 | 66632 | 0.667 | 4.1 |
| Comfort | 164 | 4.7 | 60040 | 0.726 | 4.1 |
| Surf Tropical | 22 | 4.7 | 4459 | 0.727 | 4 |
| Persil | 163 | 4.7 | 26367 | 0.773 | 4 |
| Ariel | 66 | 4.7 | 118626 | 0.742 | 4 |
| Dylon | 13 | 4.7 | 1699 | 0.846 | 3.9 |
| Vanish | 62 | 4.7 | 10384 | 0.935 | 3.8 |
| Dettol | 14 | 4.5 | 3559 | 1 | 3.8 |
| Own Label | 82 | 4.4 | 4493 | 0.659 | 3.7 |
| Ecover | 32 | 4.4 | 7391 | 0.969 | 3.7 |
| INEOS | 11 | 4.4 | 440 | 0.909 | 3.6 |
| Total | 870 | 4.6 | 532960 | 0.775 | 4 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating