CheckoutSmart Reviews Reporting
Category Brand Report
Laundry
Apr 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Fairy | 50 | 4.8 | 64385 | 0.54 | 4.3 |
| Surf | 49 | 4.7 | 9067 | 0.592 | 4.2 |
| Lenor | 91 | 4.7 | 139883 | 0.692 | 4.1 |
| Comfort | 156 | 4.7 | 50765 | 0.686 | 4.1 |
| Ariel | 59 | 4.7 | 95851 | 0.627 | 4.1 |
| Bold | 33 | 4.8 | 62404 | 0.697 | 4.1 |
| Dylon | 13 | 4.7 | 1691 | 0.846 | 3.9 |
| Persil | 146 | 4.7 | 23710 | 0.856 | 3.9 |
| Vanish | 62 | 4.7 | 10237 | 0.919 | 3.9 |
| Surf Tropical | 20 | 4.7 | 3538 | 0.9 | 3.9 |
| Own Label | 78 | 4.3 | 4271 | 0.615 | 3.8 |
| Dettol | 13 | 4.5 | 2976 | 1 | 3.8 |
| Ecover | 33 | 4.4 | 7396 | 0.97 | 3.7 |
| INEOS | 11 | 4.4 | 524 | 1 | 3.5 |
| Total | 814 | 4.6 | 476698 | 0.781 | 4 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating