CheckoutSmart Reviews Reporting
Category Brand Report
Kitchen Towel & Tissues
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Plenty | 16 | 4.4 | 15287 | 0.813 | 4 |
| Cushelle | 32 | 4.2 | 25466 | 0.781 | 3.8 |
| Kleenex | 80 | 4.5 | 37980 | 0.875 | 3.8 |
| Regina | 32 | 4.4 | 7357 | 0.781 | 3.8 |
| Andrex | 78 | 4.4 | 50935 | 0.872 | 3.8 |
| Own Label | 98 | 3.8 | 14885 | 0.602 | 3.3 |
| Total | 336 | 4.3 | 151910 | 0.787 | 3.8 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating