CheckoutSmart Reviews Reporting
Category Brand Report
Hair
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| VO5 | 71 | 4.5 | 13659 | 0.225 | 4.4 |
| TRESemme | 45 | 4.6 | 9217 | 0.6 | 4.1 |
| Garnier | 255 | 4.6 | 186938 | 0.627 | 4 |
| Umberto Giannini | 16 | 4.6 | 2428 | 0.688 | 4 |
| John Frieda | 134 | 4.5 | 47090 | 0.56 | 4 |
| Aussie | 32 | 4.8 | 16119 | 0.813 | 4 |
| Bed Head by TIGI | 21 | 4.5 | 3578 | 0.571 | 4 |
| Wella | 48 | 4.6 | 5439 | 0.771 | 3.9 |
| Pantene | 30 | 4.7 | 5096 | 0.867 | 3.9 |
| Head & Shoulders | 27 | 4.7 | 22975 | 0.815 | 3.9 |
| Herbal Essences | 14 | 4.8 | 7483 | 0.929 | 3.8 |
| Revlon | 16 | 4.6 | 4867 | 1 | 3.7 |
| Alberto Balsam | 23 | 4.4 | 1718 | 0.957 | 3.6 |
| Veet | 30 | 4.4 | 1735 | 1 | 3.6 |
| Clairol | 192 | 4.3 | 4537710 | 0.964 | 3.5 |
| L'Oreal | 414 | 4.3 | 163551 | 0.957 | 3.4 |
| Schwarzkopf | 201 | 4.2 | 21569 | 0.905 | 3.4 |
| Cantu | 19 | 4.4 | 5325 | 1 | 3.4 |
| Total | 1588 | 4.5 | 5056497 | 0.791 | 3.8 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating