CheckoutSmart Reviews Reporting
Category Brand Report
Hair
Apr 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| VO5 | 68 | 4.5 | 12121 | 0.279 | 4.4 |
| Umberto Giannini | 16 | 4.6 | 2420 | 0.438 | 4.3 |
| John Frieda | 128 | 4.5 | 41309 | 0.477 | 4.1 |
| TRESemme | 41 | 4.6 | 7840 | 0.634 | 4.1 |
| Garnier | 234 | 4.6 | 178884 | 0.62 | 4.1 |
| Pantene | 29 | 4.7 | 3670 | 0.793 | 4 |
| Aussie | 31 | 4.8 | 15247 | 0.806 | 4 |
| Wella | 48 | 4.6 | 5437 | 0.771 | 3.9 |
| Bed Head by TIGI | 20 | 4.5 | 3543 | 0.65 | 3.9 |
| Head & Shoulders | 26 | 4.7 | 21339 | 0.808 | 3.9 |
| Herbal Essences | 14 | 4.8 | 7483 | 0.929 | 3.8 |
| Alberto Balsam | 23 | 4.4 | 1718 | 0.957 | 3.6 |
| Veet | 30 | 4.4 | 1736 | 0.967 | 3.6 |
| Clairol | 124 | 4.3 | 4839384 | 0.992 | 3.4 |
| Schwarzkopf | 189 | 4.2 | 20450 | 0.899 | 3.4 |
| Cantu | 20 | 4.5 | 5374 | 1 | 3.4 |
| L'Oreal | 373 | 4.3 | 134190 | 0.976 | 3.4 |
| Total | 1414 | 4.5 | 5302145 | 0.764 | 3.8 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating