CheckoutSmart Reviews Reporting
Category Brand Report
Cosmetics
Apr 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Collection | 14 | 4.6 | 662 | 0.071 | 4.6 |
| Eylure | 15 | 4.7 | 1614 | 0.667 | 4 |
| Radox | 10 | 4.8 | 814 | 1 | 3.8 |
| Rimmel | 548 | 4.3 | 444090 | 0.615 | 3.8 |
| Sally Hansen | 25 | 4.2 | 224309 | 0.68 | 3.8 |
| Garnier | 21 | 4.6 | 7759 | 0.81 | 3.8 |
| L'Oreal | 392 | 4.5 | 126073 | 0.888 | 3.7 |
| Colgate | 18 | 4.5 | 3147 | 1 | 3.7 |
| Nivea | 15 | 4.5 | 2428 | 0.933 | 3.7 |
| Maybelline | 489 | 4.2 | 696566 | 0.894 | 3.6 |
| Revlon | 15 | 4.3 | 40239 | 1 | 3.5 |
| Max Factor | 469 | 4.2 | 140556 | 0.906 | 3.4 |
| Total | 2031 | 4.4 | 1688257 | 0.789 | 3.8 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating