CheckoutSmart Reviews Reporting
Category Brand Report
Cosmetics
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Collection | 14 | 4.6 | 665 | 0.071 | 4.5 |
| Simple | 11 | 4.6 | 5066 | 0.455 | 4.2 |
| Radox | 10 | 4.8 | 846 | 0.9 | 3.9 |
| Eylure | 14 | 4.7 | 1457 | 0.714 | 3.9 |
| Colgate | 17 | 4.5 | 2468 | 0.882 | 3.8 |
| Garnier | 22 | 4.6 | 8827 | 0.818 | 3.7 |
| Rimmel | 723 | 4.3 | 612602 | 0.617 | 3.7 |
| L'Oreal | 410 | 4.5 | 133789 | 0.92 | 3.7 |
| Maybelline | 527 | 4.3 | 691436 | 0.886 | 3.6 |
| Nivea | 18 | 4.5 | 3185 | 1 | 3.6 |
| Sally Hansen | 54 | 4.3 | 237354 | 0.852 | 3.6 |
| Revlon | 15 | 4.3 | 40244 | 1 | 3.5 |
| Max Factor | 517 | 4.2 | 169982 | 0.909 | 3.4 |
| Total | 2352 | 4.5 | 1907921 | 0.771 | 3.8 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating