CheckoutSmart Reviews Reporting
Category Brand Report
Cleaning
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Cif | 71 | 4.6 | 17529 | 0.676 | 4 |
| Fairy | 13 | 4.6 | 12431 | 0.769 | 4 |
| Cillit Bang | 12 | 4.3 | 1412 | 0.583 | 3.9 |
| Febreze | 121 | 4.6 | 823089 | 0.818 | 3.9 |
| Domestos | 83 | 4.6 | 15352 | 0.771 | 3.9 |
| Flash | 68 | 4.6 | 80775 | 0.824 | 3.9 |
| Method | 57 | 4.5 | 4415 | 0.789 | 3.8 |
| Bloo | 40 | 4.5 | 7270 | 0.725 | 3.8 |
| INEOS | 15 | 4.5 | 694 | 0.867 | 3.8 |
| Air Wick | 118 | 4.6 | 10304 | 1 | 3.7 |
| Calgon | 11 | 4.6 | 1391 | 1 | 3.7 |
| Dettol | 53 | 4.5 | 3376 | 1 | 3.6 |
| Ecover | 20 | 4.4 | 1508 | 1 | 3.6 |
| Glade | 85 | 4.4 | 17140 | 0.906 | 3.5 |
| Harpic | 31 | 4.3 | 1955 | 0.935 | 3.5 |
| Mr Muscle | 40 | 4.3 | 3671 | 1 | 3.5 |
| Own Label | 162 | 4 | 14683 | 0.648 | 3.5 |
| HG | 14 | 4.3 | 629 | 1 | 3.5 |
| Duck | 43 | 4.2 | 8988 | 0.953 | 3.4 |
| Vileda | 12 | 4 | 1231 | 1 | 3.4 |
| Delphis Eco | 12 | 4.2 | 547 | 1 | 3.4 |
| Astonish | 20 | 4 | 1100 | 1 | 3.1 |
| Spontex | 27 | 4 | 1180 | 1 | 3.1 |
| Ecozone | 11 | 3.8 | 502 | 1 | 3.1 |
| Total | 1139 | 4.4 | 1031172 | 0.886 | 3.6 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating