CheckoutSmart Reviews Reporting

Category Brand Report

Cereals

Apr 2026

Brand No. of
products
Average
rating
No. of
reviews
% needing
new reviews
Like
score
Alpen 23 4.4 1558 0.13 4.4
Lizi's 22 4.2 1041 0.273 4.1
Flahavan's 11 4.5 915 0.636 4
Nestle 65 4.6 35509 0.954 3.8
Kellogg's Crunchy Nut 16 4.5 1769 0.875 3.8
Cheerios 13 4.6 9320 1 3.8
Jordans 51 4.6 1921 0.922 3.7
Kellogg's 62 4.4 6377 0.903 3.7
Weetabix 41 4.3 2461 0.756 3.7
Quaker 56 4.2 4458 0.786 3.7
Kellogg's Coco Pops 13 4.5 1168 1 3.6
FUEL 10K 40 4.5 1727 0.975 3.6
Kellogg's Special K 26 4.4 2528 1 3.6
Mornflake 14 4.4 958 1 3.5
Own Label 157 4 11572 0.688 3.5
Dorset Cereals 28 4.3 1183 1 3.4
Surreal 10 3.9 733 1 3.1
Kellogg's All-Bran 11 3.6 1472 0.909 2.8
Total 659 4.3 86670 0.823 3.7

Key:

Only SKUs with at least 30 reviews in a retailer are included

Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)

- Theoretical Min 1.0 - Max 5.0

Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating