CheckoutSmart Reviews Reporting
Category Brand Report
Biscuits
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| Bahlsen | 47 | 4.6 | 2748 | 0.596 | 4 |
| Border | 18 | 4.6 | 1178 | 0.778 | 3.9 |
| McVitie's | 165 | 4.5 | 26782 | 0.8 | 3.9 |
| LU | 12 | 4.5 | 729 | 0.75 | 3.9 |
| Own Label | 185 | 4.3 | 15860 | 0.741 | 3.7 |
| Nairn's | 11 | 4.5 | 653 | 1 | 3.6 |
| Fox's | 40 | 4.5 | 1836 | 0.975 | 3.5 |
| Cadbury | 17 | 4.4 | 1092 | 0.941 | 3.5 |
| Oreo | 21 | 4.4 | 1167 | 1 | 3.5 |
| Jammie Dodgers | 16 | 4.3 | 931 | 1 | 3.4 |
| Total | 532 | 4.5 | 52976 | 0.858 | 3.7 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating