CheckoutSmart Reviews Reporting
Category Brand Report
Baby Food
May 2026
| Brand | No. of products |
Average rating |
No. of reviews |
% needing new reviews |
Like score |
|---|---|---|---|---|---|
| SMA | 19 | 4.7 | 11236 | 0.368 | 4.4 |
| Cerelac | 17 | 4.6 | 4603 | 0.412 | 4.2 |
| Kiddylicious | 40 | 4.5 | 1897 | 0.4 | 4 |
| Cow & Gate | 55 | 4.7 | 3723 | 0.927 | 3.9 |
| HiPP Organic | 12 | 4.6 | 1031 | 0.833 | 3.8 |
| Little Freddie | 10 | 4.8 | 446 | 1 | 3.8 |
| Aptamil | 50 | 4.7 | 3197 | 1 | 3.8 |
| Heinz | 55 | 4.5 | 2596 | 0.873 | 3.7 |
| Organix | 51 | 4.5 | 2376 | 1 | 3.6 |
| Ella's Kitchen | 21 | 4.5 | 922 | 1 | 3.6 |
| Total | 330 | 4.6 | 32027 | 0.781 | 3.9 |
Key:
Only SKUs with at least 30 reviews in a retailer are included
Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new reviews)
- Theoretical Min 1.0 - Max 5.0
Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating