| CheckoutSmart Reviews Reporting | |||||
| Category Brand Report | |||||
| Baby Food | Feb 2026 | ||||
| Brand | No. of products | Average rating | No. of reviews | % needing new reviews | Like score |
| Cerelac | 16 | 4.6 | 4,168 | 19% | 4.2 |
| SMA | 20 | 4.7 | 10,407 | 30% | 4.0 |
| Kiddylicious | 42 | 4.5 | 2,026 | 36% | 3.6 |
| HiPP Organic | 12 | 4.6 | 1,027 | 50% | 3.4 |
| Cow & Gate | 49 | 4.7 | 3,469 | 90% | 2.6 |
| Aptamil | 50 | 4.7 | 3,157 | 92% | 2.5 |
| Little Freddie | 10 | 4.8 | 443 | 100% | 2.4 |
| Heinz | 43 | 4.6 | 1,965 | 98% | 2.3 |
| Organix | 50 | 4.5 | 2,330 | 100% | 2.2 |
| Ella's Kitchen | 21 | 4.5 | 917 | 100% | 2.2 |
| Total | 313 | 4.6 | 29,909 | 71% | 3.0 |
| Key: | |||||||||
| Only SKUS with at least 30 reviews in a retailer are included | |||||||||
| Like Score - Ave Rating x 80% + (1 - Percent of brand SKUs needing new Reviews) - Theoretical Min 1.0 - Max 5.0 | |||||||||
| Need new reviews? - Any SKU that does not have 30 reviews, has a Top 3 review more than 6 months (182 days) old or a Top 3 review with a difference of more than 1.5 stars from the average rating |
|||||||||