As a fresh year gets underway, we want to help make life as easy as possible. And what better way than with some hot new insights drawn straight from the giant of retail?
So how many reviews-per-item is enough? Does a 3.9 rating mean a product is worthy of attention, or is it one to avoid? What defines ‘great’ (and not so great) depends a lot on the specific product and category.
What you really need is a side-by-side, like-for-like comparison.