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Your Reputation Delivered Daily

Fresh, fair and genuine reviews – continuously monitored, automatically delivered, and always keeping your products at their best.

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Smart reputation

How SmartReputation Always On Works

In today’s digital age, reviews can make or break a product. Shoppers trust fresh, authentic feedback when deciding what to buy.

That’s why we created SmartReputation Always On – the only market-leading review solution that continuously monitors your SKUs across every major UK retailer and automatically delivers new verified reviews whenever they’re needed.

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Here's how it works

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info 1. Real shoppers buy your products
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Our panel of thousands of everyday grocery shoppers purchase your products themselves, in-store or online, just like any other customer. This guarantees that every review is written by someone who has genuinely tried your product.

info 2. Genuine reviews posted direct to retailers
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After purchase, shoppers are invited to write an honest review, which is then posted directly onto retailer websites. No shortcuts, no fake reviews – just authentic feedback where it matters most, visible to every potential buyer.

info 3. Daily monitoring of every SKU
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Our system checks your products every single day across all the major UK grocers. Each SKU is measured against our proven Always On review standards:

  • At least 30 reviews per retailer
  • Top 3 reviews less than 6 months old
  • Top 3 reviews within 1.5 stars of the average rating

This ensures reviews stay fresh, fair and representative – giving shoppers the confidence to buy.

info 4. Automatic intervention when needed
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If a product slips below standard, we act straight away. Verified shoppers are prompted to purchase and review your product again, bringing it back into line. This process runs seamlessly in the background, with no extra work needed from your teams.

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The result?

With SmartReputation Always On, your products always look their best online:

  • NPD launches start with immediate shopper trust.
  • Core SKUs are protected from outdated or unbalanced feedback.
  • Sales are sustained by keeping reviews relevant and representative.

And because it runs automatically, you get peace of mind while shoppers get the fresh reviews they expect - guaranteed.

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Why it matters

Research shows that shoppers place more weight on the freshness and tone of reviews than on average star ratings. Old, unfair or unbalanced reviews undermine trust and cost sales – even if the average score looks good. By keeping your reviews Always On, you build lasting shopper confidence and measurable sales uplift.

Why work with us?

Ready to get started?

Don’t leave your reputation to chance. Partner with CheckoutSmart – the market leader in Always On reviews – and guarantee that your SKUs meet shopper expectations every day.

Contact us now and make sure your products always look their best.
Our Reviews

Hear from our users

 

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Jason Simpson Commercial Development Manager, Lactalis

“It has been a real eye-opener working with CheckoutSmart. They have proactively delivered our new reviews using their data and kept us informed every step of the way. Their account manager has been responsive with additional reporting and analysis and has provided excellent recommendations on where and how to progress. We look forward to continuing the programme and developing the insights further with the CheckoutSmart team.”

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Lucy Cope eCommerce, General Mills

“Checkoutsmart’s proposition to deliver ratings and reviews is smooth and unchallenging. They are quick to adapt to our ever-changing business needs with great customer service. Their model provides genuine reviews from real shoppers that are posted directly onto retailer sites. We have now worked with them for over two years and they continue to be our chosen supplier to deliver ratings and reviews.”

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Paolo Lomartire eCommerce NAM, Kellogg’s

“We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart. Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core skus across our Hero Brands and to maximise NPD launches”

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Pepsi Shopper Marketing Manager, Pepsi

“It’s a pleasure working with CheckoutSmart as the lead for our Digital Coupon Project. Their Account Manager has been efficient at pulling together last-minute proposals for new campaigns and has been great at supporting us with guidance and advice on the activations and offers. The thorough evaluations shared help us learn best practices for future campaigns too.”