---
title: SmartReputation Ratings & Reviews Kellogg’s
description: SmartReputation Ratings & Reviews Kellogg's Cocoa Krispies – Walmart.com
image: https://www.checkoutsmart.global/hubfs/CheckoutSmart%202020/case-studies/image.png
---

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## Case Study

# SmartReputation Ratings & Reviews Kellogg’s

To support the shopper’s reappraisal of their reformulated Coco Pops range, Kellogg asked CheckoutSmart to run a Ratings & Reviews campaign on 2 of their SKUs in ASDA.

### What we did...

We created an RRP campaign which sent selected members of our 5,000-strong review group into ASDA to buy the selected  SKUs. They then uploaded their receipt via our app to provide a verified purchase, and we asked them to leave a review on the ASDA.com site.

We monitored the site and reviews created and ensured the guaranteed 30 reviews were delivered, in this case, within 2 weeks of starting*. 

### Sales up 32%...

Monitoring the results closely, the team kept the offer in front of the right subset of our program members. Each day, they saw a growing number of genuine, unique, verified reviews delivered. After confirming we had delivered more than the number of promised reviews, Kellogg told us: “Without additional media support and the same promotional mechanic every week (ongoing 2 for £4), we saw performance improving week on week since the reviews went live (uplift +32%)”.

*Individual timings and results will vary

![CheckoutSmart Kellogg Case Study](https://www.checkoutsmart.global/hs-fs/hubfs/CheckoutSmart%20Kellogg%20Case%20Study.png?width=756&height=1003&name=CheckoutSmart%20Kellogg%20Case%20Study.png)

#### Super tasty, light and chocolatey!

![stars-img](https://www.checkoutsmart.global/hs-fs/hubfs/CheckoutSmart%202020/case-studies/stars-img.png?width=116&name=stars-img.png)

*"**Absolutely LOVE this cereal, it's my fave!! A true family favourite that our whole family enjoys, a must in our household!! So chocolatey, and really light too, so yummy!**"*

#### ASDA Shopper

 

## Feedback from Kellogg's team who work with CheckoutSmart:

![stars-img](https://www.checkoutsmart.global/hs-fs/hubfs/CheckoutSmart%202020/case-studies/stars-img.png?width=116&name=stars-img.png)

“We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart. Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core SKU's across our Hero Brands and to maximise NPD launches.”

#### Paolo Lomartire

 eCommerce NAM, Kellogg's

![kelloggs-logo](https://www.checkoutsmart.global/hubfs/CheckoutSmart%202020/case-studies/banner-logo.png)

### Google Benefit…

In addition to the benefit on ASDA.com, the reviews were also picked up by Google which show when “Kellogg’s Coco Pops” is searched via Google.

 

![CheckoutSmart Kellogg Case Study Google](https://www.checkoutsmart.global/hs-fs/hubfs/CheckoutSmart%20Kellogg%20Case%20Study%20Google.jpg?width=620&height=280&name=CheckoutSmart%20Kellogg%20Case%20Study%20Google.jpg)

 

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