--- title: Pepsi Max Sampling & Reviews in Tesco description: Case study undertaken by CheckoutSmart for clients looking to drive trial of their NPD and sales via genuine verified buyer reviews image: https://www.checkoutsmart.global/hubfs/CheckoutSmart%202020/case-studies/image.png --- [![Checkout Smart white logo-1](https://www.checkoutsmart.global/hs-fs/hubfs/Checkout%20Smart%20white%20logo-1.png?width=299&quality=high "Checkout Smart white logo-1")](https://www.checkoutsmart.global) [![LEARN MORE](https://no-cache.hubspot.com/cta/default/4550447/a1906a93-20f6-421f-862e-1f03d15d12ba.png)](https://cta-redirect.hubspot.com/cta/redirect/4550447/a1906a93-20f6-421f-862e-1f03d15d12ba) ![resources-banner-bg](https://www.checkoutsmart.global/hubfs/CheckoutSmart%202020/Resources/resources-banner-bg.jpg "resources-banner-bg") ## Case Study # Pepsi Max Sampling & Reviews in Tesco   ## The Brief… The Britvic PepsiCo Tesco team tasked CheckoutSmart with delivering 2 important objectives: 1. Driving sampling of 2 Pepsi Max SKUs (600 ml and 600ml Cherry) in Tesco 2. Adding 100% verified purchase consumer reviews onto the Tesco.com site. To be delivered quickly and to a capped budget. ## What we did... We created a cashback campaign offering free trials of each SKU through our app and website, just in Tesco in-store (CheckoutSmart can cover any retailer online or in-store, with activity starting the same day if needed). After the free trial / sampling campaign was running we followed up with known members of our Ratings & Reviews Program asking them to leave reviews on the Tesco.com site. We did this using our *unique *approach (Pat. Pending) which involves buyers writing their review in our app, which are then posted directly onto multiple retailer sites from their device. Genuine, 100% verified reviews like this can be delivered on any SKU in any online retailer and are “permanently” placed on the retailer sites. This approach can be used on any online retailer, for example, ASDA, Sainsbury's, Morrisons, Waitrose, Ocado, Iceland and more. Reviews can be classic text-based reviews as displayed on retailer sites but we can also create broader UGC such as reviews with images, video reviews and long-form text reviews. ## The results... - Over 15,000 500ml bottles were sampled in just 7 days - An equal split of samples between Pepsi Max 500 & Pepsi Max Cherry 500ml - Redemptions had national coverage with a focus on the main grocery shopper - 34 genuine reviews delivered on to Tesco.com within 4 weeks of the sampling starting (we guarantee at least 30 new reviews per retailer)* - The average shopper rating on Tesco.com moved from 1.0 to 4.4 out of 5.0* *Individual timings and results will vary ![CheckoutSmart PepsiMax case study Dec pack 2022-1](https://www.checkoutsmart.global/hs-fs/hubfs/CheckoutSmart%20PepsiMax%20case%20study%20Dec%20pack%202022-1.png?width=325&height=438&name=CheckoutSmart%20PepsiMax%20case%20study%20Dec%20pack%202022-1.png) ## Feedback from Britvic team who worked with CheckoutSmart ![stars-img](https://www.checkoutsmart.global/hs-fs/hubfs/CheckoutSmart%202020/case-studies/stars-img.png?width=116&name=stars-img.png) “We were very pleased with the Ratings & Reviews activity delivered by CheckoutSmart. Getting the campaign live was very simple and the reviews were delivered in just a few weeks. The impact on our sales was significant and we plan to repeat this approach with them on more core SKU's across our Hero Brands and to maximise NPD launches.” #### Shopper Marketing Manager Britvic ![Britvic logo](https://www.checkoutsmart.global/hs-fs/hubfs/Britvic%20logo.png?width=224&height=89&name=Britvic%20logo.png) ## Example reviews… 2 of 34 reviews that were delivered onto Tesco.com ![](https://www.checkoutsmart.global/hs-fs/hubfs/image-png-Dec-06-2022-03-50-01-8093-PM.png?width=564&height=262&name=image-png-Dec-06-2022-03-50-01-8093-PM.png) [![2020-11-13-1](https://www.checkoutsmart.global/hs-fs/hubfs/2020-11-13-1.png?width=245&height=140&name=2020-11-13-1.png "2020-11-13-1")](https://www.checkoutsmart.global/) #### Find out more [Brands Home](https://www.checkoutsmart.global) [About us](https://www.checkoutsmart.global/about-us) [Shopper Marketing Blog](https://clients.checkoutsmart.com/blog) [Contact us](https://www.checkoutsmart.global/contact-us) [Member home](https://www.checkoutsmart.com/) #### Legal [Privacy policy](https://www.checkoutsmart.global/privacy-policy) [Cookies policy](https://www.checkoutsmart.global/cookies-policy) [![GET STARTED FREE](https://no-cache.hubspot.com/cta/default/4550447/9f7717f1-546c-4b17-8381-24a20871d1f5.png)](https://cta-redirect.hubspot.com/cta/redirect/4550447/9f7717f1-546c-4b17-8381-24a20871d1f5) © Copyright 2026, CheckoutSmart Inc. All Right Reserved.